google hummingbird: what do you know?
DESCRIPTION
Most of us know hummingbirds are New World birds, they are small and make humming sounds as they rapidly beat their wings. But did you know about Google Hummingbird? How does Google’s Hummingbird differ from the Hummingbirds we know? Take a look at this presentation to learn about Google’s Hummingbird algorithm and its impact on content creators of websites.TRANSCRIPT
June 6, 2014
Google Hummingbird:What do you know?
Vincci KwongIndiana University South Bend
2014 Librarians’ Day#iulibday
2014 Librarian's Day
How Google search works?
June 6, 2014
Crawling
Indexing
Algorithms
Ranking
Results
• Spelling• Synonyms• Autocomplete• Search Methods• Query understanding• Google Instant
Source: http://www.google.com/insidesearch/howsearchworks/thestory/
2014 Librarian's Day
Google’s algorithm
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PageRank• Google’s 1st algorithm
Penguin• Apr. 2012
2014 Librarian's Day June 6, 2014
2014 Librarian's Day
Knowledge graph
• http://youtu.be/mg91_trV4hY
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2014 Librarian's Day
Google Hummingbird
1. Targeted at answering informational search queries more efficiently
2. Focus on intent of search query, not keywords used in search query
3. Long-tail keywords
4. High quality, original, creative, dynamic content
5. Better results for voice/conversation searches
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2014 Librarian's Day
What does Hummingbird help?
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• Conversational search!
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Information Card
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2014 Librarian's Day
Before & after
Search phrase examples
1. “acid reflux prescription”
2. “pay your bills through citizens bank and trust bank”
3. “pizza hut calories per slice”
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2014 Librarian's Day
Equip your site for Hummingbird
1.Content• High quality• Original• Write for your intended
audience/reader• Link content to Google Authorship
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2014 Librarian's Day
Google Authorship
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2014 Librarian's Day
Why Google authorship?• As an author:
see analytics for your content in searchDistinguish and validate your content in search
resultsGet more followers on Google+Help readers discover your other content on the
web• As for the web:
• Help users find high quality content on the web• Empower users to engage with content author
through Google+June 6, 2014
2014 Librarian's Day
Equip your site for Hummingbird
2. Links• Link to relevant sites only• Avoid paid links, spam links or link-
building schemes• Link to other Google products
• YouTube, Google News, Google Maps, Google docs etc.
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2014 Librarian's Day
Equip your site for Hummingbird
3. Keywords• Provide a few keywords, don’t over
kill it• Use synonyms or related words
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2014 Librarian's Day
Other handy tipsi. Review search log/data
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2014 Librarian's Day
ii. Checkout Google Suggest
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Other handy tips
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iii. Up keep content at your site• Create and maintain an inventory of
webpages Webpage title Folder the webpage belongs to Name of content contributor Date last modified Date last reviewed
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Other handy tips
2014 Librarian's Day
iv. Identify and combat comment spam
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Other handy tips
2014 Librarian's Day
v. Think like a Hummingbird!
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Other handy tips
2014 Librarian's Day
Hummingbird funnel
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Browsing
Exploring
Writing
• How do I find sources for my research paper?
• How do I know whether a source is reliable and authoritative?
• What are the library hours?• What is peer-reviewed journal article?• How many books can I checkout?• How much does it cost to print an
article?• How to find an appropriate journal
database?• What are the benefits of using library
subscription databases?• How to get access to full-text articles?• How long does it take to get a book via
Interlibrary Loan?• How do I cite in MLA format?• Where can I get help for proving reading my
paper?• How do I add running header?• How do I indent my citation?• How do I print my paper?
2014 Librarian's Day
Question
• Now that you are aware of Google Hummingbird, how do you see Hummingbird affecting you in your work at the library?
June 6, 2014
2014 Librarian's Day June 6, 2014
Questions?
Feel free to contact me at• Vincci Kwong
• Email: [email protected]• Phone: 574-520-4444