prilPROVOCATION 8Google Firestarters

Nadya Powell, CIO

@NadsBads

PROVOCATION 8

CIOS ARE GENERALLY ONLY 50% GOOD

PROVOCATION 8

CIOS ARE GENERALLY 50% BAD

KNOW THE USER.KNOW THE MAGIC.

CONNECT THE TWO.Creative Lab, Google

KNOW THE USER.

CHANGING BEHAVIOUR

& EXPECTATIONS

BUSINESSOBJECTIVES

& CHALLENGES

TYPICALLY A PLANNER?

KNOW THE MAGIC.

CREATIVITY TECHNOLOGY INVENTION

TYPICALLY A CREATIVE OR TECHNOLOGIST?

DOES A CIO NEED TO BE TWO PEOPLE TO BE 100% GOOD?

LETS GO BACK TO ‘CONNECT THE TWO’

“ANYTHING THAT WON’T SELL, I DON’T

WANT TO INVENT...IT’S SALE IS PROOF OF UTILITY,

AND UTILITY IS SUCCESS”

CONNECT THE TWO

MUST BE GOOD

PEOPLE MUST WANT IT

TO BE 100% SUCCESFUL A CIO MUST

KNOW THE USER

KNOW THE MAGIC+ + CONNECT THE

TWO

TO BE 100% SUCCESFUL A CIO MUST

COLLABORATE

INNOVATION SOCIALA COLLABORATION OF INNOVATION DIRECTORS

@InnovationSoc

INNOVATION SOCIALA COLLABORATION OF INNOVATION DIRECTORS

DEFINE THE ROLE

INNOVATECOMMS

INNOVATEBUSINESSES

@InnovationSoc

INNOVATION STORIESOur inaugural event on:

1. How businesses have challenged marketing 2. How marketing must challenge business models

http://csinnovation.eventbrite.co.uk/

@InnovationSoc

FUNDAMENTALLY WE MUST NEVER GET THE FORECAST WRONG

http://www.youtube.com/watch?v=uqs1YXfdtGE