google+ and google my business

Google+Is It Just A New Social Media Platform?

New kid on the block

What We Will Cover Today?

• Why Google?• What Is Google+• How To Use Google+• Integrating Google+• Q&A

Why Google

Why Google?

We all recognise the brand

Because It’s The Biggest!

Biggest in UK!

2nd Biggest Search Engine?

YouTube is Google

• In 2006 Google Bought YouTube for $1.65 Bn • YouTube gets approx 2 billion views a day

Not Convinced Yet?

One Account All of Google

Not Convinced Yet?

How About Now?

Project Or Product

What Is Google+

What Is Google+

• Not just a social network• Facebook is for connecting with the people you know• Google+ is for connecting with the people

you should know

What Is Google+

• It is an open network, where anyone can follow you• If you create a public post anyone can see it• If you share interesting or useful information – people

can +1 and share it• Google+ +1 is like a Facebook Like

Google+ & Google Search

• When you perform a Google search, the top results may contain listings from people you're connected with on Google+

• This is called You+, and while you have the option of seeing World results, the idea is that you may be more interested in results from people you know.

Google+ & Google Search

• Every post to Google+ is essentially a web page. They are immediately indexed by Google and will appear within Google search results

• So Google search results may contain your own website and blog posts, but also your activity on Google+

How To Use Google+

Google+ Profile

Google+ Profile

• Start with your About page • Skills section within Work to list the specific skills and

keywords you want to be found on

Google+ Profile

Google+ Circles

• Circles are groups of people you are connected to and you can create circles that relate to your relationship with them

Google+ Circles

Google+ My Business

The Importance of Category Choices

Picking the right categories is critical for optimising the listing

The Importance of a Category Choices

Place your categories in order of importance

You must select Google’s categories

Categories should say what your business is, not what it does

Google – Google My Business

What Is It?

There’s An App For That

Local Internet MarketingAddress, phone number and website displayed

Be Found & Get More Customers

Benefits of an Optimised Google My Business Listing

Add more info, photos, videos to Stand Out

It's important to list your business just as it is everywhere else that you advertise.

Information You Need For Your Listing1. Company Name

If Google detects a discrepancy between your business name, your Website, other online advertising and Google My Business listings, you could potentially be penalised

If the client always comes to you to do business, then you are going to want to list your building address

Information You Need For Your Listing2. Business Address

If you go to your customers’ houses or workplaces or if you work from home, Google allows you to hide your address

Ideally you will want to use a local phone number instead of 0800, etc. You want your customers (and Google) to recognise the number as a local number they can trust

Information You Need For Your Listing

3. Phone Number

Getting Started

The Dashboard

Getting Started

Enter Basic information: • Business Name • Address • Post Code• Phone Number

Add up to 10

Introduce Your Business

Include Links

Create a keyword-rich, well targeted description. Use as much of the space as you can

The Importance of the Introduction

Provide a human readable description that targets words potential customers would use to search for your business type

Keyword selection is the most important part of optimizing your Google My Business listing – and also the most difficult

Choosing Your Keywords

How Do Consumers Look For You?

Proper keyword selection is critical for ensuring the right customers find your products and/or services

Finish Off

Photos of Your Business

Page Photo

Verify Page

Google Verification

Oh No – A Mistake!

Integrating Google+

Personal Profile

Contributor To

Google “rel author”

https://support.google.com/webmasters/answer/2539557?hl=en

Use a WordPress plugin

Why “Rel Author”?

• When you perform a Google search, the top results may contain listings from people you're connected with on Google+

• This is called You+, and while you have the option of seeing World results, the idea is that you may be more interested in results from people you know.

Google+ & YouTube

• People that are connected with you on Google+ are likely to be served your videos, when their search matches your content on YouTube

• Keywords!!!

Any Questions?

Top Tips!

IMG_2901.JPG(PNG) means nothing to you or Google

Old-lady-crossing-road.jpg

Top Tips!

• Include your keywords in your image names• Include your keywords in your image Alt Tag

Top Tips!

• Load an image of your business onto Panoramio• Panoramio is a geolocation-oriented photo sharing

website owned by Google.• Accepted photos uploaded to the site can be accessed as a

layer in Google Earth and Google Maps• New photos are added at the end of the month

Top Tips!

• In Exchange for your email• List of approx 90 directories you can link to

Call Us!

• We can help you with all of this• 01634 823343