1. Bapul 2014 All Rights Reserved Google Analytics Seminar By Sean

2. Bapul 2014 All Rights Reserved 1. G/A 2. 3. G/A Report 3. Bapul 2014 All Rights Reserved Tracking Importing G/A Tracking 4. Bapul 2014 All Rights Reserved Google Analytics 1. Collecting 2. Processing & Configuration 3. Reporting 5. Bapul 2014 All Rights Reserved 1.Collection Devices Your Google Analytics Account Hits Interactions Users Sessions Hits Collection - User Activity Hit G/A Devices - Device Hit Web Java script analytics.js Mobile App Software Development Kits Other Digital Devices 6. Bapul 2014 All Rights Reserved 1.Collection Web Mobile App Data Collection Tracking Code - Web Data Collection Web Tracking HTML G/A Tracking Code ~ page view hit HTML HTML Tracking Code Tracking Code JavaScript 7. Bapul 2014 All Rights Reserved 1.Collection Web Mobile App Data Collection -Mobile App Collection Software Development Kit Hit OS SDK Web Mobile Dispatching >SDK Hit G/A Dispatching (Android:30, iOS:2, ) >Why? 1) 2) 8. Bapul 2014 All Rights Reserved Google Analytics 1. Collecting 2. Processing & Configuration 3. Reporting 9. Bapul 2014 All Rights Reserved 2.Processing&Configuration Processing&Configuration 4 (1) Hits Users Sessions Users Hit G/A >New Users Returning Users Users New Users, Users Returning Users > Web , App /App Web , App New Users Session Interaction >, Users Session >30 Time Length 30 30 30 Interaction 30 1 session 10. Bapul 2014 All Rights Reserved 2.Processing&Configuration (2) Importing G/A (3) Configuration Rule , : Filters, Goals, Grouping Filters > View > , , Goals >Goal Conversions >Goal Goal Metrics 11. Bapul 2014 All Rights Reserved Grouping > > : Channel groups & Content groups Channel Groups: . :Facebook Twitter Traffic Social Media Content Groups . 4) Aggregation G/A , Report 2.Processing&Configuration 12. Bapul 2014 All Rights Reserved Google Analytics 1. Collecting 2. Processing & Configuration 3. Reporting 13. Bapul 2014 All Rights Reserved Reporting Reporting : Dimensions&Metrics, API, and Sampling (1) Dimensions & Metrics Dimensions Metrics Dimensions Metrics scope (Scope User/Session/Hit ex)Page title - visits(x) scope Dimensions Metrics : (2) APIs G/A Dashboard App API G/A G/A (3) Sampling Report Aggregation Table Report Report , Sampling . , , 14. Bapul 2014 All Rights Reserved Reporting 15. Bapul 2014 All Rights Reserved Report&Demension 16. Bapul 2014 All Rights Reserved Report&Demension (1) - - - - ( ) Dimension Dimension Metrics Summary: Site Usage: ( ) Goal Set1: ( Goal1 ) Ecommerce: ( ) ( or ) Segment 17. Bapul 2014 All Rights Reserved Report&Demension (2) 1 Dimension 2 Dimension Metrics Metrics 2 Dimension Dimension - - - - - 18. Bapul 2014 All Rights Reserved Dimension Dashboards Shortcuts Intelligence Events Real-Time Audience Acquisition Behavior Conversion - Private +New Dashboard - Overview - Overview - Daily Events - Weekly Events - Monthly Events - Overview - Locations - Traffic Sources - Content - Events - Conversions - Overview - Channels - All Traffic - All Referrals - Campaigns - Keywords - Cost Analysis - Adwords - Social - Search Engine Optimization - Overview - Behavior Flow - Site Content - Site Speed - Site Search - Events - AdSense - Experiments - In-Page Analystics - Goals - Ecommerce - Multi-Channel Funnels - Attribution - Overview - Demographics - Interests - Geo - Behavior - Technology - Mobile - Custom - Users Flow 19. Bapul 2014 All Rights Reserved Dimension Audience Demographics Interests Geo Behavior Technology Mobile Custom Users Flow - Age - Gender - Affinity Categories - In-Market Segments - Other Categories - Language - Location - New vs Returning - Frequence&Recency - Engagement - User-ID Coverage(?) - Browser&OS - Network - Overview - Device - Custom Variables - User Defined Dimensions - - - - / - - User - IP - , (* ) - Count of Session: Session/ Days Since Last Session: - Session Duration: Page Depth: - /OS - - Device Category(=Tablet, Mobile, Desktop) - Device // - - IP - Interaction 20. Bapul 2014 All Rights Reserved Dimension Acquition Channels All Traffic All Referrals Campaigns Keywords Cost Analysis AdWords Social Search Engine Optimization Dimensions - Default Channel Grouping Direct: Organic Search: Referral: - Source/Medium: Source: Medium: - Keyword: - Source: Landing Page: 21. Bapul 2014 All Rights Reserved Dimension Behavior Behavior Flow Site Content Site Speed Site Search Events AdSense Experiments In-Page Analysitcs - All Pages - Content Drilldown(?) - Landing Pages - Exit Pages - Page Timings - Speed Suggestions - User timings - Usage - Search Terms - Pages - Top Events - Pages - Events Flow - Interaction Dimensions - Pages: URI* . *URI URL ) www.example.com/contact.html URI /contact.html - Pages: URI* . - Site Search Status: - Event Category : - Pages: URI* - Events Flow: 22. Bapul 2014 All Rights Reserved Dimension Dashboards Shortcuts Intelligence Events Real-Time Conversion - Private +New Dashboard - Overview - Overview - Daily Events - Weekly Events - Monthly Events - Overview - Locations - Traffic Sources - Content - Events - Conversions - Goals - Ecommerce - Multi-Channel Funnels - Attribution Report - G/A - G/A - - G/A - Report 23. Bapul 2014 All Rights Reserved Metrics Metrics Avg.Session Duration Session Avg.Time on Page Avg.Value Event Bounce Rate Interaction Entrances Event Value Event Event Exits New Users Hits Page Value (Transaction Revenue+Total Goal Value)/Unique Page views Pages/Session Session Pageviews Total Events Events Unique Events dimension session Users Session Session Session %Exit Exits /Page view %New Sessions *Goal Metrics **G/A -Visitor Session G/A 24. Bapul 2014 All Rights Reserved Thank you