google +1 button: what is it and why should you care?

Google button

Powered by: www.XGenSocialMarketing.com

to your website

Why you should add the

http://www.xgenseo.com/

This will help webmasters discover:

What it is

Why you should care

How can users see it

How to put it on your website

How to analyze the effects of the button

What is it?



When people like content, a webpage or a search result, they can click on the +1 button to share it, just like the or buttons

“…Your +1 s are public. They ′can appear in Google search results, on ads, and sites across the web. - Google



When users like a search result, they click on the Button

Now people in their network can see that they the search result

**Image from Google website



Where can users find it?

**Official Google slide



Who can see it?




But the question remains: Why should

webmasters care?



=

It encourages people to visit your website over your competitors as it

has been recommended by many people.




which means…




…websites that have many clicks will provide Google

with an extra incentive to rank them higher for related

search terms.



But it won’t affect paid

ads




How can users see the button in their search results?

They need a Google Profile…

Create a profile by going tohttps://profiles.google.com/ and following the prompts



https://profiles.google.com/


….And then they need to go to http://www.google.com/experimental

and click “Join this experiment”

Click here



http://www.google.com/experimental


How do you put it on your website?




1. Go to http://www.google.com/webmasters/+1/button/

2. Customize the button according to your preference

3. Then copy and paste the code onto your site or blog


http://www.google.com/webmasters/+1/button/

http://www.google.com/webmasters/+1/button/


You should place the :

• Above the screen fold, near the title, and close to sharing links

• At the beginning and end of an article or story

• On crawlable pages on your site. Google may crawl or re-crawl the page, and store the page title and other content when people click it



How do you analyze the

effects of the button?



Create an account on Webmaster Tools

Then login to look at..Powered by: www.XGenSocialMarketing.com

Go to: www.google.com/webmasters/tools/


* The Search Impact report helps you see how +1‘s affect your organic

search traffic.

*The Activity report shows how many times your pages have

been +1’d

*The Audience report provides geographic and

demographic info about the people who’ve +1’d your

pages. Powered by: www.XGenSocialMarketing.com


Track other Social buttons in Google Analytics

The Social Engagement report: see how site behavior changes for visits that include social buttons.

The Social Actions report:

Track the number of social actions

i.e. Tweets

The Social Pages report: Lets you see which page

has the highest social actions



recommends webmasters:




If you want to learn more about social marketing and how to best utilize it to drive large amounts of traffic to

your website..



Visit www.XgenSEO.com for more information




google +1 button: what is it and why should you care?

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