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1 © 2015 ANSYS, Inc. June 5, 2015 ANSYS Confidential Good Ideas to Great Designs Ravi Kumar Director, WW Channel Program and Emerging Markets ANSYS, Inc.

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Page 1: Good Ideas to Great Designs - Grupo · PDF fileGood ideas to great designs Reusable rocket system . $50 M reduction in launch costs . Environmentally friendly ... Predicts vortex shedding,

1 © 2015 ANSYS, Inc. June 5, 2015 ANSYS Confidential

Good Ideas to Great Designs

Ravi Kumar Director, WW Channel Program and Emerging Markets ANSYS, Inc.

Page 2: Good Ideas to Great Designs - Grupo · PDF fileGood ideas to great designs Reusable rocket system . $50 M reduction in launch costs . Environmentally friendly ... Predicts vortex shedding,

3 © 2015 ANSYS, Inc. June 5, 2015 ANSYS Confidential

You Can Realize Your Product Promise

ANSYS enables customers to predict with confidence that their products will thrive in the real world.

Moderador
Notas de la presentación
What is ANSYS? ANSYS enables you to predict with confidence that your products will thrive in the real world. Customers trust our solutions to help ensure the integrity of products and drive business success through innovation. Industry leaders use ANSYS to simulate complete virtual prototypes of complex products and systems – comprised of mechanical, electronics and embedded software components – which incorporate all the physical phenomena that exist in real-world environments. Why are we passionate about simulation? In today’s world, the value of being right – of creating the next must-have product – is greater than ever. But the cost of being wrong – a highly publicized product failure for example – can be disastrous. We believe that every product is a promise; a promise that is will perform properly, not fail unexpectedly and maybe even exceed the expectations of its designers and users. That’s where simulation makes a difference. Our solutions enable you to simulate complete virtual prototypes to ensure that your products will thrive in the real world. Computers transformed the office and publishing world, and similarly simulation technology enables the “engineering desktop” where new ideas and innovation can be tested at the speed of human thought.
Page 3: Good Ideas to Great Designs - Grupo · PDF fileGood ideas to great designs Reusable rocket system . $50 M reduction in launch costs . Environmentally friendly ... Predicts vortex shedding,

4 © 2015 ANSYS, Inc. June 5, 2015 ANSYS Confidential

A Product Promise is Hard to Keep

All Electric

0 – 60 in 3.1 sec

Aluminum Body

5 Star Crash Rating

17” High Def Touchscreen

Good ideas to great designs

Moderador
Notas de la presentación
Talking points: Here’s a good case in point, the Tesla Model S It’s an ALL electric vehicle, BUT goes 0 to 60 in 3.1 sec It’s an ALL aluminum body, BUT has a 5 start crash rating …
Page 4: Good Ideas to Great Designs - Grupo · PDF fileGood ideas to great designs Reusable rocket system . $50 M reduction in launch costs . Environmentally friendly ... Predicts vortex shedding,

5 © 2015 ANSYS, Inc. June 5, 2015 ANSYS Confidential

A Product Promise is Hard to Keep

Antenna performance is increased by factor of five (5x)

Reduction in radiated power limits health hazards

Smaller size is more suitable for wearing

Senses the Environment

Good ideas to great designs

Moderador
Notas de la presentación
Talking points: Another good example is Synapse. Synapse helped Nike to meet the conflicting requirements for their wearable electronics line. 5x INCREASE in antenna performance, BUT reduced radiated power limits STRONG signal, BUT minimal product size
Page 5: Good Ideas to Great Designs - Grupo · PDF fileGood ideas to great designs Reusable rocket system . $50 M reduction in launch costs . Environmentally friendly ... Predicts vortex shedding,

6 © 2015 ANSYS, Inc. June 5, 2015 ANSYS Confidential

A Product Promise is Hard to Keep Good ideas to great designs

Reusable rocket system

$50 M reduction in launch costs

Environmentally friendly

Self-pressurizing propellant

Carbon composite structure

Moderador
Notas de la presentación
Talking points: Another example of balancing demanding trade-offs… Firefly Space Systems, a start-up providing low-cost, high-performance space launch services. They have developed a launch system that: REDUCES the cost of launch by 50%, BUT is environmentally friendly. They are doing this with composite materials, and highly engineered self-pressuring propellant
Page 6: Good Ideas to Great Designs - Grupo · PDF fileGood ideas to great designs Reusable rocket system . $50 M reduction in launch costs . Environmentally friendly ... Predicts vortex shedding,

7 © 2015 ANSYS, Inc. June 5, 2015 ANSYS Confidential

Traditional Product Development Process

Concept

Detailed Design

Production

Physical Testing

Simulation-Driven Product Development Process

Innovation

Time-to-Market

Quality

By Using Simulation Throughout the Product Development Process

Moderador
Notas de la presentación
What is our Vision for Simulation? By leveraging Complete Virtual Prototypes early in the conceptual design process, engineers can disruptively innovate by rapidly altering design choices and evaluating performance insights. You can harness the precision, speed and iterative power of ANSYS simulation to shatter the barrier between virtual and reality. It used to be that simulation was primarily a forensic tool, used late in the cycle, for understanding why something didn’t work. Because most design efficiencies are locked in early in the process, companies were often constrained in the fixes they could make. For example, they might have to try to redesign one component, but without changing all the adjacent components in the system, thus triggering retooling and inventory concerns. What’s different with our vision? Our approach provides customers design understanding though a Complete Virtual Prototype. The key point is that we can look at complex interactions,… we can evaluate a range operating assumptions,… all to find out what vulnerabilities are lurking just over the horizon. We can quickly look at alternatives that simply would not normally be considered due to time limitations. With simulation, at the speed of thought, you can look at total life-cycle costs over time. You can go through thousands of iterations in the time that you might devote to one physical prototype. In the virtual world, it is actually a bonus to fail-early, fail-often and to iron out issues before committing to the physical world. So with that as a vision, how does ANSYS deliver it?
Page 7: Good Ideas to Great Designs - Grupo · PDF fileGood ideas to great designs Reusable rocket system . $50 M reduction in launch costs . Environmentally friendly ... Predicts vortex shedding,

8 © 2015 ANSYS, Inc. June 5, 2015 ANSYS Confidential

ANSYS 16.0

Fabricated Structures Innovative workflow for beams, shells and connections

Wireless Communications Complete electronic system simulation to address IoT

Fluids Preprocessing 40% overall time reduction for complex models

Systems Electrification Modern power device libraries and drive-efficient

systems

Moderador
Notas de la presentación
Talking points: ANSYS R16 is our latest release. It’s a full-featured release of our complete product portfolio There are thousands of new features and enhancements which, Enable connected electronic devices Simulate a spectrum of structure materials include composites, advanced materials, and complex fabricated structures Simplify complex geometry clean-up and meshing for fluid dynamic simulations Accelerate the electrification of systems like cars and planes. Stay tuned for R16.1, which will be available later this year.
Page 8: Good Ideas to Great Designs - Grupo · PDF fileGood ideas to great designs Reusable rocket system . $50 M reduction in launch costs . Environmentally friendly ... Predicts vortex shedding,

9 © 2015 ANSYS, Inc. June 5, 2015 ANSYS Confidential

Financial Commitment to Deliver Vision

Moderador
Notas de la presentación
Our vision has required a huge financial and intellectual commitment as well as time… just like the personal computing we take for granted took a couple of decades to mature. The chart actually shows two elements…. The fact that we have continually put between 15-20% of every dollar back into R&D to where we now spend about $200M per year. Also, how we’ve complemented our organic technology growth with strategic acquisitions to deliver or vision over the past 15 years.
Page 9: Good Ideas to Great Designs - Grupo · PDF fileGood ideas to great designs Reusable rocket system . $50 M reduction in launch costs . Environmentally friendly ... Predicts vortex shedding,

10 © 2015 ANSYS, Inc. June 5, 2015 ANSYS Confidential

The Next Level: Virtual Prototypes of Complete Systems

Fluids Structures Electronics Software

Systems

Moderador
Notas de la presentación
We are now providing our customers the technology to assemble these different components into a multi-domain, complete virtual prototype. With a system prototype, there is huge value with optimizing not just the performance of individual components or sub-systems, but optimizing the performance of the entire system.
Page 10: Good Ideas to Great Designs - Grupo · PDF fileGood ideas to great designs Reusable rocket system . $50 M reduction in launch costs . Environmentally friendly ... Predicts vortex shedding,

11 © 2015 ANSYS, Inc. June 5, 2015 ANSYS Confidential

Fluid-Structure Interaction Improves Performance of Hydraulic Turbomachinery

92 Hz 175 Hz 327 Hz 400 Hz

Natural frequencies don’t agree with measured frequencies

Predicts vortex shedding, but doesn’t explain upstream vibration

Correctly predicts frequencies and source of excitation

All Images Courtesy of Voith Hydro

Physics Results Insight

Moderador
Notas de la presentación
Talking Points: Here’s another example illustrating the importance of advanced simulation technology and being able to couple it together to solve complex problems. This one comes from Voith Hydropower. Voith is one of the world's leading suppliers of hydroelectric equipment. Voith need to solve a vibration issue which was impacting machine performance and longevity. Machine performance is vital in this industry. A few percentage points in efficiency can have a substantial impact on the generated electricity. When the performed a structural analysis, only, they predicted natural frequencies far from the measured frequencies. Then they performed a CFD analysis, which uncovered vortex shedding on some of the blades downstream. It’s not until they performed a coupled acoustic fluid-structure interaction analysis did they correctly predict the natural frequencies and found the source of the problem.
Page 11: Good Ideas to Great Designs - Grupo · PDF fileGood ideas to great designs Reusable rocket system . $50 M reduction in launch costs . Environmentally friendly ... Predicts vortex shedding,

12 © 2015 ANSYS, Inc. June 5, 2015 ANSYS Confidential

What is a System?

Energy Storage

Power Generation

Software

Actuators

Sensors Temperature

Pressure

Humidity

The Environment Disturbances Uncertainty Variability Extremes Failures

Moderador
Notas de la presentación
Systems are complex. They are: Dynamic: they move, transmit, convey, transform, emit, measure, ... Multi-Domain: product behaviors span multiple engineering domains & physical phenomena that interact with one another Uncertain: they under/over perform, they interact with the environment, they drift, they fail... Multi-Disciplinary: conception through production spans engineering and organizational disciplines and processes
Page 12: Good Ideas to Great Designs - Grupo · PDF fileGood ideas to great designs Reusable rocket system . $50 M reduction in launch costs . Environmentally friendly ... Predicts vortex shedding,

14 © 2015 ANSYS, Inc. June 5, 2015 ANSYS Confidential

System-Level Objectives

• Optimize component selection, sensor placement, and control strategies to improve fuel efficiency (lower emissions)

• Tune & optimize controller parameters to improve passenger comfort across a range of mission profiles and conditions

Aircraft Environmental Control System

Courtesy of Boeing

Key System-Level Models

• Fluent: Detailed cabin airflow model extracted as ROM

• SCADE: Cabin pressure / temperature control software

• Modelica: A/C system components (actuators, sensors, etc.)

• Simplorer: External conditions, mission profiles

Page 13: Good Ideas to Great Designs - Grupo · PDF fileGood ideas to great designs Reusable rocket system . $50 M reduction in launch costs . Environmentally friendly ... Predicts vortex shedding,

15 © 2015 ANSYS, Inc. June 5, 2015 ANSYS Confidential

System-Level Objectives

• Analyze & optimize performance at system-level to inform component-level design

• Verify and calibrate controls • Assess robustness across range of operating

conditions

Fuel Injection System

Key System-Level Models

• Maxwell: Solenoid magnetics with nonlinear effects

• Simplorer: Drive power electronics, battery, multi-domain sensors

• Modelica in Simplorer: Injector dynamics (hydraulic, mechanical), 1-D fluid dynamics (pump, rail, lines)

• Fluent: detailed component fluid dynamics • SCADE: engine control, signal processing (ECU)

Page 14: Good Ideas to Great Designs - Grupo · PDF fileGood ideas to great designs Reusable rocket system . $50 M reduction in launch costs . Environmentally friendly ... Predicts vortex shedding,

16 © 2015 ANSYS, Inc. June 5, 2015 ANSYS Confidential

System-Level Objectives

• Evaluate architectural selections and component choices to optimize fuel economy and cost

• Verify control strategies and calibrate control parameters

• Assess system reliability (worst-case analysis, fault injection)

Hybrid Electric Powertrain Control

Key System-Level Models

• Maxwell: Permanent magnet synchronous machine extracted as ROM

• Q3D: high-voltage bus bar parasitics • SCADE: Motor control software • Simplorer: High-power electronics (inverter),

behavioral multi-domain sensors

Page 15: Good Ideas to Great Designs - Grupo · PDF fileGood ideas to great designs Reusable rocket system . $50 M reduction in launch costs . Environmentally friendly ... Predicts vortex shedding,

17 © 2015 ANSYS, Inc. June 5, 2015 ANSYS Confidential

An Open Architecture for Custom Solutions and Industry-Specific Applications

"Overall, ACT has provided a powerful tool to the ANSYS suite with tremendous functionality” – Robert Terhune, US Army Armament Research and Development Engineering Center

Moderador
Notas de la presentación
Talking points: Our goal is to provider our customers the best technology for Simulation-Driven Product Development Our solutions serve nearly every industry, but there will always be a niche application we haven’t directly addressed. This is where our open and adaptable architecture fits in. Our customers and partners build industry-specific applications on top of our platform to extend the reach of our solution. In this slide you see a custom application for simulating the performance of armor and ballistics. We make a number of these applications available to our users through our customer portal.
Page 16: Good Ideas to Great Designs - Grupo · PDF fileGood ideas to great designs Reusable rocket system . $50 M reduction in launch costs . Environmentally friendly ... Predicts vortex shedding,

18 © 2015 ANSYS, Inc. June 5, 2015 ANSYS Confidential

External Validation – Aberdeen Study

Source:

24% 50%

more likely to meet product launch targets

Companies who have consolidated their simulation platform:

more likely to see a decrease in simulation TC0 (12 months)

more likely to decrease their development time

37% $$$

Moderador
Notas de la presentación
Besides further advancing the leading capabilities in each physics discipline, our technology and financial commitment delivers advantages to our customers that no one else can provide. Our leading customers, who are embracing simulation-driven product development, view their simulation toolset as a system. The ANSYS Workbench platform we just talked about is our platform to enable a simulation system. Historically, however, many companies have invested in various point solutions to independently address simulation disciplines. This chart, which comes from an independent industry source, shows that the benefits of a strong simulation platform are real, and they are significant. It has a dramatic impact on product release cycles, on overall simulation costs, and on product development times.
Page 17: Good Ideas to Great Designs - Grupo · PDF fileGood ideas to great designs Reusable rocket system . $50 M reduction in launch costs . Environmentally friendly ... Predicts vortex shedding,

19 © 2015 ANSYS, Inc. June 5, 2015 ANSYS Confidential

…Every Engineer Will Use Simulation?

Our Most Innovative Customers are Rapidly Deploying Simulation

2005

1 in 22

2015 2020

1 in 6 ALL

Moderador
Notas de la presentación
Talking points: Simulation is rapidly growing from a small centralized support function in the 1990’s to a mainstream part of every product development program. Our largest customers are moving rapidly towards all of their engineers using simulation for their product validation in just a few years from now. Here is some actual customer data showing over the years how simulation has become more ubiquitous. And while they are not there yet, notice how they play to get to everyone over the next few years. We totally understand what that this is a massive undertaking and the technology, ours included will need to continue to progress.
Page 18: Good Ideas to Great Designs - Grupo · PDF fileGood ideas to great designs Reusable rocket system . $50 M reduction in launch costs . Environmentally friendly ... Predicts vortex shedding,

20 © 2015 ANSYS, Inc. June 5, 2015 ANSYS Confidential

ANSYS AIM Making Simulation Accessible for Every Engineer

Moderador
Notas de la presentación
Talking points: AIM is
Page 19: Good Ideas to Great Designs - Grupo · PDF fileGood ideas to great designs Reusable rocket system . $50 M reduction in launch costs . Environmentally friendly ... Predicts vortex shedding,

21 © 2015 ANSYS, Inc. June 5, 2015 ANSYS Confidential

Big Data Analytics

Systems Engineering

Cloud and Collaboration

Technology Directions Promise a New Era of Great Products

IoT

Page 20: Good Ideas to Great Designs - Grupo · PDF fileGood ideas to great designs Reusable rocket system . $50 M reduction in launch costs . Environmentally friendly ... Predicts vortex shedding,

22 © 2015 ANSYS, Inc. June 5, 2015 ANSYS Confidential

Thank You!