good design is honest: cognitive science to ux design principles
TRANSCRIPT
LEAST EFFORT
HUMAN FINATUDE
PEOPLE MAKE MISTAKES
MEMORY IS COMPLICATED
PEOPLE ARE SOCIAL
ATTENTION
PEOPLE CRAVE DOPAMINE
UNCONSCIOUS PROCESSING
MENTAL MODELS
VISUAL SYSTEMS
PRINCIPLES
GUIDING PRINCIPLES
YOU ARE NOT THE USER
EMPATHY FIRST
Customer Hypothesis
UNDERSTAND THE REAL PROBLEM
MAKE THINGS SIMPLE
DO NO HARM
PRINCIPLES OF USER EXPERIENCE DESIGN
ARTICULATE CONTEXT
USE CONSTRAINTS APPROPRIATELY
FIRST IMPRESSIONS
BE CREDIBLE
SIMPLICITY
VISUAL HIERARCHY
INFORMATION SCENT
AVOID JARGON
WAYFINDING
LEAST EFFORT
ROBUST MULLIGAN!
CLOSE THE LOOP
RESONATE
USE EMOTION
PRINCIPLES OF VISUAL DESIGN
CONTRAST
EMPHASIS
PROXIMITY
REPETITION
WHITE SPACE
WHITE SPACE
HARMONY
UNITY
EXERCISE An introduction to Heuristic Evaluations!
“There is a cognitive limit to the amount of complexity that can be handled internally; sketching provides a temporary, external store for tentative ideas, and supports the ‘dialogue’ that the designer has between problem and solution.”
Nigel Cross
TECHNICALLY THIS IS CALLED A CHARRETTE*.
CREATE PITCH
CRITIQUE
BARE MINIMUM
SOLVE A PROBLEM
Generate lots of design concepts (options*) Present concept as stories
Check stories for coherence Integrate (steal) & Iterate
Critique using Ritual Dissent Converge around testable solution hypotheses
*See Chris Matts Real Options Theory
DESIGN STUDIO
Thank you!
WILL EVANS @semanticwill