1

Good and Bad SEO Practices For E-Commerce

This article

presents a explain

of good and bad

practices to

optimize

an eCommerce SEO

level. Some of these

tips are basic rules

to optimize a

website but many

others may find you

had not stopped to

think and

sometimes are

common mistakes that are often committed.

SEO Best Practices for e-commerce

SEO On Page

Optimize each pages focused on the user searches adding the product

name in the title and description and make friendly URLs. The images are

often the forgotten so remember to put the alt and title tags with

keywords.

Categories

Make the web categorization according to search or user behavior.

Popular Searches more accessible.

By : Opti Matrix Solution- Web Development Company

2

Google Places

For those who also have physical store this is a very important option.

One out of five searches on Google is related to location.

Sitemaps

Besides the familiar sitemap content eCommerce is especially interesting

to picture a sitemap so that Google can better access this content and

users will find it in the image search.

Create audiovisual content

It can help you position on Google and gives quality content to users. Nor

should we forget that YouTube is another powerful search engine that

can help you find customers.

Create a blog

It is an essential tool to create fresh content and links. A good blog

optimization can bring great rewards to ecommerce.

Internal searches

The search engine will give you your own platform tracks what users are

looking for and cannot find or what they want and not have. It is a good

tool creating business opportunities. If you do not find a product, put it

more accessible, if you do not, put it on sale.

By : Opti Matrix Solution- Web Development Company

3

Use Social Media

If you allow users to do “like” or tweet about your products will generate

conversation around them and increase your potential audience. In

addition, Google and other search engines will be able to see that your

product is popular in social networks.

Rich formats

Formats can be used for improving rich snippets and make them more

visual. There are different kinds of rich snippets available in Search

engines.

Bad SEO practices for e-commerce

Product Descriptions

Often, when you open an online store, products are massively uploaded

through the database vendor, almost certainly not have written for web

data.

Overall descriptions often enough or poor or nonexistent. Think that

description within the data sheet is virtually all content will be to other

photo. That’s why we now polish it right. If the product do not give more,

you can expand including features like size, weight, color, brand, etc… A

good example of a data sheet with relevant content would be Amazon.

Create unique content

Another common error is the duplication of content due to similar

products. Some ecommerce error committed in creating different pages

By : Opti Matrix Solution- Web Development Company

4

for the same product in a different color or different size. This practice

not only generates duplicate pages in content but also in terms of titles

and Meta tags.

It is better to make a single product page within this include the various

customization options and create a title and appropriate goals.

Various landing pages could be made for the same products with

different color or features (users also seek “white iphone 4″) but in this

case it should be done very carefully to duplicate content.

To avoid duplicate content issues can also use the canonical tag and

labels rel = “next” rel = “prev” for paging.

Reviews

We tend to worry about the opinions of users outside our ecommerce

portals but we often forget that we can include in our own web reviews.

Include the option to allow users to comment on products will help you to

create content for free (probably with keywords) and also helps others to

decide.

Cross Selling and internal Link building

Cross-selling can not only be used to improve the conversion but also to

improve internal linking link building products that can be

complementary.

Read More

Avoid creating generic anchor text links like “read more” or “more

information”. Instead, change them to “More on the Ipad Mini”.

By : Opti Matrix Solution- Web Development Company