good and bad seo practices for ecommerce
DESCRIPTION
This document by Optiinfo - web development company presents a explain of good and bad practices to optimize an eCommerce SEO level. Some of these tips are basic rules to optimize a website but many others may find you had not stopped to think and sometimes are common mistakes that are often committed.TRANSCRIPT
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Good and Bad SEO Practices For E-Commerce
This article
presents a explain
of good and bad
practices to
optimize
an eCommerce SEO
level. Some of these
tips are basic rules
to optimize a
website but many
others may find you
had not stopped to
think and
sometimes are
common mistakes that are often committed.
SEO Best Practices for e-commerce
SEO On Page
Optimize each pages focused on the user searches adding the product
name in the title and description and make friendly URLs. The images are
often the forgotten so remember to put the alt and title tags with
keywords.
Categories
Make the web categorization according to search or user behavior.
Popular Searches more accessible.
By : Opti Matrix Solution- Web Development Company
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Google Places
For those who also have physical store this is a very important option.
One out of five searches on Google is related to location.
Sitemaps
Besides the familiar sitemap content eCommerce is especially interesting
to picture a sitemap so that Google can better access this content and
users will find it in the image search.
Create audiovisual content
It can help you position on Google and gives quality content to users. Nor
should we forget that YouTube is another powerful search engine that
can help you find customers.
Create a blog
It is an essential tool to create fresh content and links. A good blog
optimization can bring great rewards to ecommerce.
Internal searches
The search engine will give you your own platform tracks what users are
looking for and cannot find or what they want and not have. It is a good
tool creating business opportunities. If you do not find a product, put it
more accessible, if you do not, put it on sale.
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Use Social Media
If you allow users to do “like” or tweet about your products will generate
conversation around them and increase your potential audience. In
addition, Google and other search engines will be able to see that your
product is popular in social networks.
Rich formats
Formats can be used for improving rich snippets and make them more
visual. There are different kinds of rich snippets available in Search
engines.
Bad SEO practices for e-commerce
Product Descriptions
Often, when you open an online store, products are massively uploaded
through the database vendor, almost certainly not have written for web
data.
Overall descriptions often enough or poor or nonexistent. Think that
description within the data sheet is virtually all content will be to other
photo. That’s why we now polish it right. If the product do not give more,
you can expand including features like size, weight, color, brand, etc… A
good example of a data sheet with relevant content would be Amazon.
Create unique content
Another common error is the duplication of content due to similar
products. Some ecommerce error committed in creating different pages
By : Opti Matrix Solution- Web Development Company
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for the same product in a different color or different size. This practice
not only generates duplicate pages in content but also in terms of titles
and Meta tags.
It is better to make a single product page within this include the various
customization options and create a title and appropriate goals.
Various landing pages could be made for the same products with
different color or features (users also seek “white iphone 4″) but in this
case it should be done very carefully to duplicate content.
To avoid duplicate content issues can also use the canonical tag and
labels rel = “next” rel = “prev” for paging.
Reviews
We tend to worry about the opinions of users outside our ecommerce
portals but we often forget that we can include in our own web reviews.
Include the option to allow users to comment on products will help you to
create content for free (probably with keywords) and also helps others to
decide.
Cross Selling and internal Link building
Cross-selling can not only be used to improve the conversion but also to
improve internal linking link building products that can be
complementary.
Read More
Avoid creating generic anchor text links like “read more” or “more
information”. Instead, change them to “More on the Ipad Mini”.
By : Opti Matrix Solution- Web Development Company