CASE STUDY REVEALS…

How We Added 591 Unique Golfers in 18 Days For Just

$200

If you would like a simple, quick, and wildly effective strategy to build a list of hyper-responsive golfers…. And if you want to drive new golfers to your course within days, read this case study to finish…

Dear Savvy Golf Course Owner/Operator:

Kudos to you.

You are top in class.

Why? For taking action and seeing how you can make your golf course, your career, and your entire life more fulfilling by reading how to attract more golfers and sell to them profitably.

Perhaps you know the value of a list of golfers who jump at every email you send… who take advantage of every offer you have, and who come play your course every time you give them a compelling reason…

… If so, you will find this Case Study “INVALUABLE”

… If not, you will find this Case Study a real “EYE-OPENER”

Let’s begin…

The Story of Janet and Ricky Self, Owners of Cypress Creek

Golf ClubJanet and Ricky Self have been part owners and current operators of Cypress Creek Golf Club in Cabot, Arkansas for3 years.

Ricky, Director and Owner, has been in the game of golf his entire life… (Like many of us.) He started at the age of 12. He had his first job mowing greens by the age of 14. Ricky went on to play high school and college golf—

winning the Arkansas State Championship!

Ricky had more than just a good golf game… He is one of the rare few that has knowledge of turf management and golf management—working as assistant superintendent and later moving into General Manager at Tupelo Country Club.

In 2012, Ricky had the opportunity he had been looking for since he was 14 years old … to own and operate his very own golf course—Cypress Creek Golf Club!!!

Janet and Ricky jumped at the opportunity to buy Cypress Creek with several investors and have been running the golf course ever since.

Here’s What They Needed Help With: Building a Large List of Golfers Who

Respond to Offers

Ricky and Janet found my website, www.AceGolfMarketing.com and liked what they saw. They applied to become a client. We got on a call to talk about building a responsive list of golfers they could use to sell more rounds and memberships to.

They understand how important a responsive list of customers is to filling your tee sheet day to day…

… The first step we did was determine how we would compel golfers to give us their contact information. But, we weren’t just looking for contact info, we wanted all information: Name, Email, Phone, and Address so we could market to them using multiple channels in the future.

After some discussion and a good nights rest, I came up with our offer…

STEP 1: Irresistible Offer

Ricky and Janet were excited about getting more golfers to their course after getting it back into good shape. So they were willing to give an irresistible offer to bring golfers back to the club.

The offer is the most important part in your lead generation efforts. If your offer isn’t compelling, it does not matter how good your landing page, your ads, or anything else we will soon talk about is.

Step 1: Have a Compelling Offer

STEP 2: Landing Page

A landing page is not as hard as you think… there is countless software out there you can buy for a monthly fee… or have your web designer set up for you.

The design of your landing page is very important.

Simple changes, such as color of “Submit” button (Please never use this word.)can impact the number of leads you collect by 10% or more.

As you can imagine, copy (words on your page) has a lot to do with conversions as well.

I’m happy to set up landing pages, offers, ebooks, and do all this work for you if you’d like, simply click here and lets talk.

Or, you can go at it by yourself, whichever you prefer.

Onward.

STEP 3: Auto Responder

Now we must deliver the content, offer, product, or service we have

promised. And, before fulfilling the promise, it is important you ask

the recipient to confirmand whitelist your email address. This is critically important in a world full ofspam and emails from more people than we wish… YOU MUST GET TO THEIR PRIMARY INBOX. Of course, it’s very likely you went through this process to read this case study.

Use the same strategy too.

Now, for the automation. Almost every modern email software provider has an autoresponse option. Use this to deliver your content, offer, or promise.

STEP 4: Follow Up

If you’ve heard me talk about marketing … or been on my list… you know that Isay “the fortune is in the follow-up.”

It’s a fact.

Your odds of selling to a name and email with a series of emails—building the relationship first—are FAR BETTER than selling to a cold prospect.

Therefore, email #2, after you have delivered on your promise, should be a “WARM UP” email. Tell them about your course. Introduce your USP (Unique Selling Proposition). Explain what they should expect to come as a valuable member of your family. Then deliver on those expectations.

Two days after your “WARM UP” email should be an offer with a DEADLINE.

STEP 5: Upsell

Now your lead should drop into some sales sequence.

This could be for membership, for widgets, or for something you sell that costs more than a round of golf… And if you want the best possible ROI, your marketing should start by focusing on the warmest leads (direct mail).

The biggest issue I see amongst many golf courses is this.

No content within emails. Simply an offer without any compelling reason behind it. Tell me if this sounds familiar…

“$5 off this weekend”

“Weather looks good for golf”

“$30 special on Friday”

These are the emails I get from courses everyday. They all look the same. They are all nearly worthless… don’t get me wrong. It’s not your fault for sending these… you don’t have time to be a professional copywriter…

You don’t have time to think about “BIG IDEAS” to promote your course every week…

… You don’t have time to create banner ads, Facebook ads, design web pages, and promote your golf course…

Here’s the good news my friend.

I do.

And that’s all I do.

If you own or operate a golf course, and if you would like more rounds and revenue in 2015… I am accepting applications for a handful of private clients.

…If you would like a system to magnetically-attract more golfers to your course, keep them coming back—again and again—making your course their first choice when they play golf…

…If you want a paint-by-the-numbers, done for you marketing blueprint, and all the software, systems, templates, and tools to reach your goal of additional rounds in 2015, click here let’s talk.

On the call I will immediately deliver a plan to boost play and profits.

After the call one of 3 things will happen:

1. You love the plan and try to implement it yourself. In which case, I wish you the best and hope you’ll stay in touch to let me know how it goes…

2. You love the plan and ask to be a client in 2015. We will knock it out of the park if this is the case and that’s a GUARANTEE

3. You tell me I wasted your time on the call and I will immediately cut you a check for $200. I promise not to waste your time or mine.

The only requirement I have is that you are the decision maker (or have them on the phone)… and have the ability to hire me if we determine we are a good fit.

That’s it!

What’s Stopping You?You’re Going To Be In The Golf

Business Next Year.You Might As Well Start Ahead With A

ProvenBlueprint For FREE.

You simply cannot lose here.

Click here, leave your information, I will review your course and give you a marketing plan to boost your play and profits in 2015—GUARANTEED

Sincerely yours,

Jordan Hansen President & Founder Ace Golf Marketing

PS:

You’re reading this because it’s the second most read part of

any copy. And here I want to explain the GUARANTEE. I’d

like you to have myMARKETING BLUEPRINT for 2015. If you like it, great it’s

yours to implement…or I can “knock it out of the park for you.” And in the highly

unlikely event youtell me I wasted your time, I pay you $200. That’s my guarantee to

you— DELIVER IMPECCABLE VALUE OR PAY YOU $200. Either way you come out ahead.

What are you waiting for?

Leave your details here to see if I am still accepting private clients. With an incredible offer like this, my schedule will be full soon…

Skeptical? Here’s Proof Of My Claim.

Or I recommend you call Ricky or Janet before you hire me.

Here’s what they said:

“Jordan you are the best. Knocked it out of the park and we are only halfway finished!!! Thank you!” – Janet Self, Owner, Cypress Creek Golf Club