goldfields mall rate card - redefine properties limited · trading hours for goldfields mall are:...
TRANSCRIPT
Mall profile
Contents
Mall description 1
Audience 2
Tenants 3
Special facilities 4
Location 5
Trading hours 5
Exhibition space description 6
Outdoor media description 7
Exhibition sites 8
Examples of media sites 9
Contact details 10
Exhibition booking request 11
Goldfields Mall is the heart of Welkom, but its appeal stretches well beyond the city, attracting
people from as far afield as Hoopstad, Bultfontein, Kroonstad, Virginia and Hennenman. People
gather here to meet, eat and shop, and the central piazza of the mall functions as a traditional
‘town square’ with all the associated ambience and interaction.
The design of the 37 789sqm mall is characterised by the early mining town settlements historic
to the area, with a modern twist. It has ample natural light, providing a wonderful ambience to
the mall, as well as optimum exposure for the shop fronts. The mall houses major retailers like
Checkers, Edgars, Dis-Chem and Woolworths, and is a fashion hotspot with over 30 stores
catering to clothing, jewellery, shoes, luggage and accessories.
Mall description
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The majority of Goldfields Mall shoppers are female (72%) with an average age of 38 years and most speak
Afrikaans and Sotho. The centre mainly caters for LSM 6-10. LSM 8-10 represents 58% of the total market and
LSM 1-7 42%. The average household income is R20 000 per month.
Audience
Age
Average of 38 years
Life stages
Full nest (55%), Young (38%), Empty nest (7%)
Gender
Female
Marital status
Married/Living together as partners (40.7%), Married (29.7%),
Living together as partners (11%), Divorced/Separated
(6.56%), Divorced (5.33%), Separated (1.22%), Never
married (43.7%), Widowed (9.06%)
Monthly household income
Tertiary trade areas R60 000, Primary trade area R18 500,
Secondary trade area R16 500
Race
Black (67%), White 32%), Coloured/Brown (1%)
Number in household
Average of 3.9 people per household
Language
Sotho (55%), Afrikaans (30%), Xhosa (7%), English (3%),
Tswana (3%), Zulu (2%)
Number of purchase
decision makers
Average 1.8 earners per household
Life values
Motivated (8.62%), Experiencers (6.53%), Independents
(6.27%), Utopians (9.47%), Virtuous (18.4%), Traditionalists
(19.5%), Comfort Zone Dwellers (10.9%), Materialists
(10.8%), Indifferent (9.51%)
Transport
Arrive by car (57%), Taxi (40%) and walk (3%)
Most important media used
Cinema (0.09%), In-store (17.4%), Outdoor Billboards and
Posters (4.73%), Internet (Desktop/Laptop) (0.59%), Internet
(Mobile) (4.02%), Magazines (3.30%), Newspapers (7.25%),
Radio (23.3%), TV (43.9%)
LSM
6 –10
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The mall is anchored by major retailers Checkers, Woolworths,
Edgars and Dis-Chem. It also houses leading stores from the Edcon,
Foschini, Truworths and Pepkor groups. A fashion hotspot, Goldfields
Mall features many popular boutique-style and affordable fashion
stores, including Choice Clothing, Refinery, Studio 88, John Craig and
many others. Popular fast food outlets and eateries include KFC,
McDonald’s, Debonairs, Mugg & Bean and Burger King, among others.
Tenants
Total tenants
93
Anchor tenants
Checkers, Edgars,
Woolworths, Dis-Chem
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Goldfields Mall has generators that can
supply the centre with standby power in the
event of normal electricity interruptions
such as power outages and load shedding.
Special facilities
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Monday - Thursday 09h00-18h00
Friday 09h00-19h00
Saturday 09h00-17h00
Sunday/public holiday 09h00-15h00
Trading hours
Mall trading density
R2 500/sqm per annum
Ownership/Management
Redefine Properties Limited
Annual foot count
Approximately 7.2 Million
GLA
37 789sqm
Average monthly foot count
Approximately 600 000
per month
Cnr Stateway and Buiten streets
Goldfields Mall is centrally located in the city of Wel-
kom and sits alongside the R73 provincial route.
Location
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Exhibition space description
Edgars courtA 30sqm R14 000 + VAT per month
R3 675 + VAT per week
R600 + VAT per day
Surrounding stores include Edgars, Cross Trainer and Mugg & Bean; can accommo-
date up to three cars.
Edgars court B 30sqm R14 000 + VAT per month
R3 675 + VAT per week
R600 + VAT per day
Surrounding stores include Edgars, Cross Trainer and Mugg & Bean; can
accommodate up to three cars.
Donna court 25sqm R14 000 + VAT per month
R3 675 + VAT per week
R600 + VAT per day
Surrounding stores include Donna, Edgars and Mugg & Bean; can accommodate up
to three cars
Checkers court 30sqm R14 000 + VAT per month
R3 675 + VAT per week
R600 + VAT per day
Surrounding stores include Checkers, Wimpy, Capitec Bank and African Bank; can
accommodate up to three cars.
Woolworths court 30sqm R14 000 + VAT per month
R3 675 + VAT per week
R600 + VAT per day
Surrounding stores include Woolworths, Cape Union Mart and Mr Price Home; can
accommodate up to three cars.
Clicks court 25sqm R10 000 + VAT per month
R2 625 + VAT per week
R400 + VAT per day
Surrounding stores include Clicks, PEP and Pick n Pay Clothing.
Mr Price Sport court 25sqm R10 000 + VAT per month
R2 625 + VAT per week
R400 + VAT per day
Surrounding stores include Mr Price Sport, Tekkie Town and Sportscene; can
accommodate up to two cars.
Totalsports court 25sqm R10 000 + VAT per month
R2 625 + VAT per week
R400 + VAT per day
Fountain court
Surrounding stores include Totalsports, Due South and Contempo; can accommodate
up to two cars.
R14 000 + VAT per month
R3 675 + VAT per week
R600 + VAT per day
Surrounding stores include Mugg & Bean, Burger King and Debonairs; can accommo-
date up to two cars on ramps.
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Entrance pavelight billboard 1 R 4 500 + VAT per month
Located on the island as you enter the mall’s parking area; consists of two sides at
1.760m x 1.230m per side.
Entrance pavelight billboard 2 R 4 500 + VAT per month
Located on the island of the road leading to the mall’s parking area; consists of two sides facing
incoming and outgoing traffic, 1.760m x 1.230m per side.
Digital Posters
12 months: 1 screen
12 months: 2 screens
Month to month: 1 screen
Month to month: 2 screens
R 300 + VAT per month
R 550 + VAT per month
R 450 + VAT per month
R 800 + VAT per month
Washroom sites:
A3 Full page in all frames across all locations
3 / 4 Advert in all frames across all locations
Half page advert in all frames across all locations
¼ advert in all frames across all locations
¼ advert in all frames across all locations
R 14 790 + VAT per month
R 11 484 + VAT per month
R 7 830 + VAT per month
R 4 350 + VAT per month
R 2 200 + VAT per month
* There will be no competing ads in the frames. Discount will be given to contracts longer than
six months and based on the amount of snapper ads taken. More information upon request.
Outdoor media description
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Exhibition sites
ENTRANCE 2
EN
TR
AN
CE
3
ENTRANCE 1
Security ACKERMANS
EDGARS
FOSCHINI
TRUWORTHS
MRPRICE
HOUSE &HOME
WOOLWORTHS
CHECKERS
2
3
9
4
1
5
6
78
1. EDGARS COURTA
Area size: 30sqm
Adjacent to Entrance 2
2. EDGARS COURTB
Area size: 30sqm
At Entrance 2
3. DONNA COURT
Area size: 25sqm
Adjacent to Entrance 2
9. FOUNTAIN COURT
Flexible areasize
At Entrance 2
4. CHECKERS COURT
Area size: 30sqm
Close to Entrance 3
5. WOOLWORTHS COURT
Area size: 30sqm
Closest entrance: Entrance 1
6. CLICKS COURT
Area size: 25sqm
Close to Entrance 3
7. MR PRICE SPORT COURT
Area size: 25sqm
Close to Entrance 2
8. TOTALSPORTS COURT
Area size: 25sqm
Between Entrances 1 and2
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Edgars court
Pavelights
Examples of media sites
Woolworths court
Donna court
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Washrooms
Examples of media sites
LED screens
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Contact details
Marketing and promotions
Judy Moran
+27 74 241 4080
Marketing manager
Exhibitions and advertising
Judy Moran
+27 57 352 2960
Marketing manager
Leasing
Cheryl Seymour
+27 82 870 5556
Centre manager
General information
Cheryl Seymour
+27 82 870 5556
Centre manager
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Exhibition booking request
Thank you for your interest in holding a promotion at Goldfields Mall. Please print, complete and
sign this form and email to [email protected]
EXHIBITOR DETAILS
Company name Contact person
Tel number Fax number
Cell number Email address
Company address
EXHIBITION DETAILS
Database build-up Product sampling
What would you like to exhibit?
Type of exhibition Display Product launch
Product/service awareness Customer feedback Other
If other, please describe
COURT REQUESTED
Court required
Commencement date Completion date
Rate ex VAT Court size
Power availability
Redefine Properties reserves the right to change pricing and specifications *Height restriction of 1.5m in centre
SPECIAL REQUESTS
WILL YOU BE ADVERTISING YOUR EVENT? IFYES, PLEASE GIVE DETAILS
PLEASE SUPPLY A DETAILED DESCRIPTION OF YOUR EXHIBITION,
INCLUDING DIMENSIONS
Monday–Thursday
Friday
Saturday
Sundays/public holidays
09h00–18h00
09h00–19h00
09h00–17h00
09h00–15h00
Signature Date
MANNING OF THE EVENT
The event must be fully operational during the minimum trading hours of the centre for the full duration
of the exhibition. Trading hours for Goldfields Mall are:
GOLDFIELDS MALL
Cnr Stateway and Buiten Streets, Welkom
www.goldfieldsmall.co.za
Goldfields Mall
ENQUIRIES AND BOOKINGS
For more information about our exhibition and media sites, as well as other marketing opportunities, please contact:
Judy Moran Marketing manager | +27 74 241 4080 | [email protected]
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