gold magazine | magazine proposal | as media studies | jason balogun
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AS Media Magazine ProposalTRANSCRIPT
Magazine House StyleJason Balogun
2Drake
3
Magazine GenreThis magazine would be an urban music magazine and would include relevant information and news regarding the following music genres.
Rap
Hip-Hop
R ‘n’ B
Soul
4
Codes & Conventions of Urban MusicUrban music of rap, hip-hop & r ‘n’ b all have similar codes and conventions. Below are the typical codes and conventions that you would see in music videos, magazine covers, photo shoots and album work.
Money – Artist, particularly male artist love to talk about money within their music as well as show it off in their work.
Cars – Artist use cars as a symbol of their wealth.
Jewellery – Artist use jewellery as a symbol of their wealth.
Men – Female artist tend to talk about their love and experience they face with a man within their music.
Women – Male artist tend to talk about their experiences, mostly sexual endeavours, that they have with many women within their music.
5Beyoncé
6
Target Audience Black/African British,
Latino/Hispanic & White/Caucasian Audiences
• Based on research of competitor magazines XXL & Vibe these are the top 3 audiences for this magazine genre.
Ages 16-25
Male & Female
Students
7Rick Ross
8
Magazine ContentGOLD Magazine is a magazine dedicated to urban music and urban music culture. GOLD Magazine is a monthly magazine and would include the following:
Interviews
Album Reviews & Updates
Concert/Tour Reviews & Updates
Photo Shoots
Urban Fashion Updates
Urban Sport Updates
Competitions & Prizes
Plus many more
9Nicki Minaj
10
Magazine TitleMagazine name is yet to be decided below are a few potential names for the magazine.
REVOLUTION REVOLT URBAN YOLO UMG (URBAN MEDIA GROUP) CASANOVA SWAG DOPE KING GOLD
11The GAME
12
Colour SchemesHere are some possible colour schemes for my magazine.
Chosen Colour Scheme
13Chief Keef
14
Masthead Font
15Mayweather & Entourage
16
Potential Publishers
• Harris Publications - XXL
• Spin Media – Vibe
• Hearst Corporation
• Time Warner
• Johnson Publishing Company (Ebony Magazine)
17Mayweather & Entourage
18
Furthering The Brand
• Website
19Janelle Monae
20
What Make Us Different?
• 1st Urban Music Magazine to make a yearly top 40 album
• The ONLY Urban Music Magazine to host as well as sponsor a variety of major music events.
• 15% of Magazine Profits goes towards many urban charities ( Trayvon Martin Foundation & Many More)
21Alicia Keys
22
SummaryMagazine Genre:
Urban (Rap, Hip-Hop & R ‘n’ B)
Target Audience: Black/African American, Latino/Hispanic & White/Caucasian Audiences Ages 16-25 Male & Female
Magazine Content: Upcoming concerts & tours Artist activities updates More urban information
Price: Between £2 - £5.99