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©2011 MCH Strategic Data Going Mobile in the Pre-K – 12 School Market

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Page 1: Going Mobile in the Pre-K – 12 School Marketstu.westga.edu/~bthibau1/MEDT 8484- Baylen/good2t.pdf · • Laptops • Netbooks • Tablet computers (iPads) ... Top Content K-5: •

©2011 MCH Strategic Data

Going Mobile in thePre-K – 12 School Market

Page 2: Going Mobile in the Pre-K – 12 School Marketstu.westga.edu/~bthibau1/MEDT 8484- Baylen/good2t.pdf · • Laptops • Netbooks • Tablet computers (iPads) ... Top Content K-5: •

©2011 MCH Strategic Data

Our presenters today

Kathy MickeySenior Analyst / Managing Editor

Simba Information

Kyle MenchhoferTechnology Coordinator

St Marys City Public Schools

Page 3: Going Mobile in the Pre-K – 12 School Marketstu.westga.edu/~bthibau1/MEDT 8484- Baylen/good2t.pdf · • Laptops • Netbooks • Tablet computers (iPads) ... Top Content K-5: •

Going Mobile in the PreK-12 School Market

March 22, 2011Kathy MickeySenior Analyst/Managing EditorEducation GroupSimba Information

Page 4: Going Mobile in the Pre-K – 12 School Marketstu.westga.edu/~bthibau1/MEDT 8484- Baylen/good2t.pdf · • Laptops • Netbooks • Tablet computers (iPads) ... Top Content K-5: •

Defining Mobile Devices:

• Devices that connect users to other users and the Internet. These devices include:

• Laptops• Netbooks• Tablet computers (iPads)• Smartphones• Personal digital assistants• E-Readers•

Page 5: Going Mobile in the Pre-K – 12 School Marketstu.westga.edu/~bthibau1/MEDT 8484- Baylen/good2t.pdf · • Laptops • Netbooks • Tablet computers (iPads) ... Top Content K-5: •

Student Use of Mobile Technology in Schools

Page 6: Going Mobile in the Pre-K – 12 School Marketstu.westga.edu/~bthibau1/MEDT 8484- Baylen/good2t.pdf · • Laptops • Netbooks • Tablet computers (iPads) ... Top Content K-5: •

Devices Used by Grade Levels

Page 7: Going Mobile in the Pre-K – 12 School Marketstu.westga.edu/~bthibau1/MEDT 8484- Baylen/good2t.pdf · • Laptops • Netbooks • Tablet computers (iPads) ... Top Content K-5: •

Primary Reason for Implementing Mobile Technology

Page 8: Going Mobile in the Pre-K – 12 School Marketstu.westga.edu/~bthibau1/MEDT 8484- Baylen/good2t.pdf · • Laptops • Netbooks • Tablet computers (iPads) ... Top Content K-5: •

Mobile Device Availability

Page 9: Going Mobile in the Pre-K – 12 School Marketstu.westga.edu/~bthibau1/MEDT 8484- Baylen/good2t.pdf · • Laptops • Netbooks • Tablet computers (iPads) ... Top Content K-5: •

Multiple Uses for Instruction

●In lieu of clickers for assessment

●In-the-field research & communication

●Watching instructional video

●Looking up words & concepts

●Skills practice

●Student/teacher communications

●Creating presentations

●Special education or ELL populations

●Skype for videoconferencing

●Image capture

Page 10: Going Mobile in the Pre-K – 12 School Marketstu.westga.edu/~bthibau1/MEDT 8484- Baylen/good2t.pdf · • Laptops • Netbooks • Tablet computers (iPads) ... Top Content K-5: •

Content Favorites on Mobile Technology

Top 3 Types of content:

• Educational software programs – 24%

• Websites – 23%

• Open-source, web-based educational content – 20%

Top Content K-5:

• Educational software programs – 28%

Top Content 6-8:

• Educational software programs – 24%

Top Content 9-12:

• Websites – 23%

Page 11: Going Mobile in the Pre-K – 12 School Marketstu.westga.edu/~bthibau1/MEDT 8484- Baylen/good2t.pdf · • Laptops • Netbooks • Tablet computers (iPads) ... Top Content K-5: •

Primary Restraining Factors to Adoption of Mobile Technology

Page 12: Going Mobile in the Pre-K – 12 School Marketstu.westga.edu/~bthibau1/MEDT 8484- Baylen/good2t.pdf · • Laptops • Netbooks • Tablet computers (iPads) ... Top Content K-5: •

Take-Aways

● Student engagement, achievement boost will spur implementation

●Use of a variety of devices will be the norm

●Watchwords: smaller & portable

●Disruptive to traditional learning and content

●The new acronym: BYOT

Page 13: Going Mobile in the Pre-K – 12 School Marketstu.westga.edu/~bthibau1/MEDT 8484- Baylen/good2t.pdf · • Laptops • Netbooks • Tablet computers (iPads) ... Top Content K-5: •

Kyle MenchhoferTechnology Coordinator, St. Marys City Schools

Page 14: Going Mobile in the Pre-K – 12 School Marketstu.westga.edu/~bthibau1/MEDT 8484- Baylen/good2t.pdf · • Laptops • Netbooks • Tablet computers (iPads) ... Top Content K-5: •

Current Technology was not sufficientDistrict buy in◦ Administration◦ BOE◦ StaffParent buy inCommunity buy inFinancial support

Page 15: Going Mobile in the Pre-K – 12 School Marketstu.westga.edu/~bthibau1/MEDT 8484- Baylen/good2t.pdf · • Laptops • Netbooks • Tablet computers (iPads) ... Top Content K-5: •

Parent MeetingSustain program for future yearsStress Professional DevelopmentPromote the Program to the media

Page 16: Going Mobile in the Pre-K – 12 School Marketstu.westga.edu/~bthibau1/MEDT 8484- Baylen/good2t.pdf · • Laptops • Netbooks • Tablet computers (iPads) ... Top Content K-5: •

Level the playingLimit restrictionsAccess technology togetherAssignments can be completed quickerDifferentiated instruction

Page 17: Going Mobile in the Pre-K – 12 School Marketstu.westga.edu/~bthibau1/MEDT 8484- Baylen/good2t.pdf · • Laptops • Netbooks • Tablet computers (iPads) ... Top Content K-5: •

Use a variety of learning tools◦ Stimulate Motor Sensory Skills◦ SMCS looking for ways to give students best

possible chance to learn◦ Audio Recording/Listening◦ Animation (Sketchy)◦ Concept Mapping (PicoMap)◦ Word Mobile◦ Excel Mobile

Page 18: Going Mobile in the Pre-K – 12 School Marketstu.westga.edu/~bthibau1/MEDT 8484- Baylen/good2t.pdf · • Laptops • Netbooks • Tablet computers (iPads) ... Top Content K-5: •

Funding◦ District purchase◦ Student Purchase◦ Parent-Teacher Organization◦ Donations/GrantsLack of Teacher buy-inHow will the next phase be implementedLack of parent support due to lack of knowledgeRapidly changing technology

Page 19: Going Mobile in the Pre-K – 12 School Marketstu.westga.edu/~bthibau1/MEDT 8484- Baylen/good2t.pdf · • Laptops • Netbooks • Tablet computers (iPads) ... Top Content K-5: •

[email protected]/Mobile_Learning/

Page 20: Going Mobile in the Pre-K – 12 School Marketstu.westga.edu/~bthibau1/MEDT 8484- Baylen/good2t.pdf · • Laptops • Netbooks • Tablet computers (iPads) ... Top Content K-5: •

©2011 MCH Strategic Data

edWeb

Free for all professionals in educationEducators are using it for professional developmentCompanies can use it to connect with educators to support all of their initiatives.

Page 21: Going Mobile in the Pre-K – 12 School Marketstu.westga.edu/~bthibau1/MEDT 8484- Baylen/good2t.pdf · • Laptops • Netbooks • Tablet computers (iPads) ... Top Content K-5: •

©2011 MCH Strategic Data

edWeb communities

Technology in Schools – What, Why, and How?Mobile Technology in the Classroom

Page 22: Going Mobile in the Pre-K – 12 School Marketstu.westga.edu/~bthibau1/MEDT 8484- Baylen/good2t.pdf · • Laptops • Netbooks • Tablet computers (iPads) ... Top Content K-5: •

©2011 MCH Strategic Data

Questions

What is the expected future penetration of districts that plan to purchase mobile devices for students compared to districts with policies for students to bring their own mobile devices?

Page 23: Going Mobile in the Pre-K – 12 School Marketstu.westga.edu/~bthibau1/MEDT 8484- Baylen/good2t.pdf · • Laptops • Netbooks • Tablet computers (iPads) ... Top Content K-5: •

©2011 MCH Strategic Data

Questions

Schools have invested so much to put interactive whiteboards in place. Will the wave of mobile devices complement them or make them obsolete?

Page 24: Going Mobile in the Pre-K – 12 School Marketstu.westga.edu/~bthibau1/MEDT 8484- Baylen/good2t.pdf · • Laptops • Netbooks • Tablet computers (iPads) ... Top Content K-5: •

©2011 MCH Strategic Data

Questions

What are the concerns regarding students bringing personal devices to the classroom? How do you limit how they use the Internet?

Page 25: Going Mobile in the Pre-K – 12 School Marketstu.westga.edu/~bthibau1/MEDT 8484- Baylen/good2t.pdf · • Laptops • Netbooks • Tablet computers (iPads) ... Top Content K-5: •

©2011 MCH Strategic Data

Questions

What does the preference for smaller devices, like smartphones, mean for content providers?

Page 26: Going Mobile in the Pre-K – 12 School Marketstu.westga.edu/~bthibau1/MEDT 8484- Baylen/good2t.pdf · • Laptops • Netbooks • Tablet computers (iPads) ... Top Content K-5: •

©2011 MCH Strategic Data

Additional questions?

MCH Strategic [email protected]

Kathy MickeySimba InformationKmickey@simbainformation.comwww.simbainformation.comwww.educationalmarketer.netSimba Report:http://tinyurl.com/GoingMobile11

Kyle MenchhoferTechnology CoordinatorSt. Marys City [email protected]