Going Mobile in Going Mobile in GovernmentGovernment

David G. FletcherDavid G. Fletcher

CTO, State of UtahCTO, State of Utah

“Mobile government, sometimes referred to as mGovernment, is the extension of eGovernment to mobile platforms, as well as the strategic use of government services and applications which are only possible using cellular/mobile telephones, laptop computers, personal digital assistants (PDAs) and wireless internet infrastructure.”

- Wikipedia

Goals Associated with M-governmentGoals Associated with M-government

cost reduction cost reduction efficiency efficiency transformation/modernization of public transformation/modernization of public

sector organizations sector organizations added convenience and flexibility added convenience and flexibility better services to the citizens better services to the citizens ability to reach a larger number of people ability to reach a larger number of people

through mobile devices than would be through mobile devices than would be possible using wired internet only possible using wired internet only

mGov: Who is it for?mGov: Who is it for?

Is mGov as a phenomenon primarily

for the developing world or is it for all of

us?

Optimize the PortalOptimize the Portal

SimplifySimplifyThink about the needsThink about the needs

of the mobile userof the mobile userAdd valueAdd value

This is TOO much!This is TOO much!

Don’t worry the user Don’t worry the user with a separate mobile with a separate mobile URLURL

Adapt to screen real Adapt to screen real estate and device estate and device functionalityfunctionality

On the RoadOn the Road

Mobile users are Mobile users are mobilemobile

They want mobile They want mobile servicesservices

Think about itThink about it

What do you want your Users to be?What do you want your Users to be?

Informed?Informed?Participatory?Participatory?Technologically advanced?Technologically advanced?Learning?Learning?

Mobile BrowsingMobile Browsing

Where are the Users? Platform matters…

Interactive MobilityInteractive Mobility

SMS ServicesSMS ServicesSmartphone ApplicationsSmartphone ApplicationsBrowser-based servicesBrowser-based servicesAugmented RealityAugmented RealitySocial mediaSocial media Integration with 3Integration with 3rdrd party Applications party Applications

Thinking about Mobile AppsThinking about Mobile Apps

Is “Money Transfer” the next killer app for Is “Money Transfer” the next killer app for mobile phones? Gartner says it is.mobile phones? Gartner says it is.

Gartner said last week that Money Gartner said last week that Money Transfer will be the #1 mobile app by 2012Transfer will be the #1 mobile app by 2012

Accept Credit Card PaymentsAccept Credit Card Payments

Parking MetersParking MetersToll RoadsToll RoadsOver the Counter ServicesOver the Counter ServicesOne-time eventsOne-time events

Citizen ReportingCitizen Reporting

Boston’s “Citizen Boston’s “Citizen Connect”Connect”

Pittsburgh’s Pittsburgh’s “iBurgh”“iBurgh”

* Simple interface + Citizen engagement

mGovernment Taking Off in mGovernment Taking Off in Developing CountriesDeveloping Countries

There are over 700 million cellphone

users in China

Headline: “Teens Embrace Innovative Mobile, Interactive Marketing”

Surprise!!

Mobile Collaboration and SharingMobile Collaboration and Sharing

Work more Work more collaboratively with collaboratively with agenciesagencies

eDemocracy eDemocracy ApplicationsApplications

Manage the Social Media PlatformManage the Social Media Platform

TwitterTwitterFacebookFacebookYouTubeYouTubeSlideshareSlideshareNingNingLinked InLinked In

Mobile will be Integrated into the Mobile will be Integrated into the thought of Leading Statesthought of Leading States

Multiple approachesMultiple approachesSit back and waitSit back and waitThink beyond your own Think beyond your own

paradigmparadigmMake it happenMake it happenWhat is right for you and What is right for you and

your citizenry?your citizenry?