G O G O G A B C A S E S T U D I E S

Working hand-in-hand with ABC Family, Shay took to Twitter during each episode of Pretty Little Liars.

Using the hashtag #PLLaywithShay, Shay tweeted photos, answered questions and retweeted her favorite

fan comments throughout each hour-long broadcast. By leveraging key partnerships #PLLaywithShay

reach and impressions rose with each passing week. Pretty Little Liars generated the most social buzz of

any TV show in history with Shay contributing twice as much as the network’s #PrettyLittleLiars hashtag.

Social Media Impressions:

642,272,718

1. Integrate InStyle and their Editor in Chief into the social conversation around Pretty Little Liars.

2. Provide InStyle readers with exclusive, direct access to Shay Mitchell.

3. Collect email addresses through creative sweepstakes for retargeted marketing.

S U M M A R Y

R E S U LT S

Co-Branded Impressions (InStyle):

28,386,000Total retweets:

149,992Total Tweets:

496,843

S H AY M I TC H E L L / P R E T T Y L I T T L E L I A R S S E C O N D S C R E E N A C T I V A T I O N

O B J E C T I V E S

For less than one 30 sec ad spend, GoGoGab enabled Toyota to own the online conversation around star olympic

athlete Amy Purdy for the 2014 season of Dancing With The Stars. Week on week, brand impressions climbed as

excitement around the show spilled over to social chatter where Toyota positioned itself along side Amy and her

successful run. Branded content and sponsored conversation helped drive votes to Amy, and led to massive earned

media exposure, including Toyota branded content that appeared on: The Ellen Show, Jimmy Kimmel, Good Morning

America, and Extra TV.

1. Build Toyota’s brand affinity among Women 18-54.

2. Seed Toyota in the massive online conversation around Dancing With The Stars.

3. Increase voting for Toyota athlete Amy Purdy, to extend her exposure as a Toyota athlete.

4. Leverage exposure from social successes and branded content to secure traditional media appearances.

S U M M A R Y

Toyota Branded Impressions:

14,690,315Engagement w/ Branded Content:

70,152Second Screen Impressions:

126,298,308

O B J E C T I V E S

R E S U LT S

A M Y P U R DY / DA N C I N G W I T H T H E S TA R S T O Y O T A C A S E S T U D Y

We designed a custom sweepstakes to be hosted by fitness trainer Jillian Michaels (star of NBC’s The

Biggest Loser) and housed on both Jillian and Nordic Track’s Facebook pages. GoGoGab’s team

designed content promoting the sweepstakes to be posted around Jillian’s appearances. Participants

were driven to earn bonus entries by sharing the sweepstakes content on their own social media

profiles and by ‘liking’ the Nordic Track Facebook page. The result: one of Nordic Track’s most

successful sweepstakes ever.

Social Media Impressions:

16,000,000

1. Reach prospective customers based on fitness interest.

2. Highlight unique attributes of the Nordic Track Incline Trainer.

3. Collect email addresses for marketing across Icon Health & Fitness products.

4. Grow the brand’s Facebook fan-base.

S U M M A R Y

R E S U LT S

Facebook Users Invited:

132,500Entries to Sweepstakes:

72,000Click-thrus to Sweepstakes:

108,962

J I L L I A N M I C H A E L S / N O R D I C T R AC K S W E E P S C A S E S T U D Y

O B J E C T I V E S