WHAT A SQUIRREL CAN TEACH A

#SXSW ATTENDEE ABOUT ROI

The Problem:

Marketing ROI – There is no Return on

Investment

Companies have lost control over online

marketing, the content being shared by

customers online and profitable customer

retention.

PROBLEM DEFINITION

I want this presentation to be a recipe for:

“How to Create Your Own #GoGetChitter”

Without having to hire #GoGetChitter

GOAL OF PRESENTATION

You should have tactics that you can

copy – paste.

END RESULT

No Return on Investment

Monetizing “Likes” in social media marketing

No Control of “Rating Systems” on social media sites.

No Control over Customer “Comments” on social posts

Discounting & Couponing for Customer Retention

Use of First Stage Premiums Only

WHAT’S NOT WORKING

Documentable Return on Investment

Company Controlled Online Marketing

Company Controlled Content from Customer to his/her

Network

Promotions and Upgrades for Premium Customer Retention

Use of Second Stage Premiums

WHAT’S WORKING

Customers are controlling the content about

their experiences with no “watchdog” in place to

advocate for businesses they are commenting

about.

RIGHT NOW…

#GoGetChitter is a sequel to Mark McCormack’s

company, IMG, using “Second Stage Premiums” after a first

stage premium leveraging #LCRRM & #EUTWMPPM

- Delivers documentable return on investment

- Provides a company with a standardized platform to control

online marketing.

- Controls the messaging a customer posts to his/her online

accounts.

- Pushes content that advocates loyal customer retention.

WHAT DOES #GOGETCHITTER DO?

#GoGetChitter Engineers Up a Tidal Wave of Momentum

Perpetual Promotion Machine.

Produces a Return on Investment

Makes more personal connection to a customer’s

online audience

Uses customer photos to create brand awareness.

Controls social media post messaging for real brand advocacy

HOW DOES #GETCHITTER HELP BUSINESSES?

#G0GetChitter is Not a Patented Program. Copy It.

#GoGetChitter controls the social media marketing and

content that customers post.

#GoGetChitter uses a standardized platform to leverage

advertising and marketing messages with a loyalty program

that moves customers brand ambassadors.

#GETCHITTER IN A NUTSHELL

Develop a standardized platform with a mobile application that

will include the following:

Leverage #LCRRM & #EUTWMPPM

Use “Second Stage Premiums”

Geo-Location

Priority Placement

Facebook, Twitter & Pinterest Integration

Push Notifications

Analytics

Controlled Messaging

Promo Code Integration

Manufacturer Bar Code Integration

Social Media Buzz Campaigns

Keys to Copying #GetChitter

Use “Second Stage Premiums”

Incorporate #LCRRM & #EUTWMPPM

Engineer a mobile/social platform for controls online

marketing, customer online posts and creates customer

retention

Engineer a system that tracks a company’s ROI and creates

detailed analytics all from your standardized platform.

KEYS TO COPYING #GETCHITTER

#GOGETCHITTER

We hope this presentation has been

your ROI for SXSW 2014

#GOGETCHITTER

CEO - Seth Knapp

#GOGETCHITTER

Seth

getchitter.com