go inbound! kipp bodnar. i’m brian halligan. nice to meet i’m kipp bodnar. nice to meet you
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I’m Brian Halligan. Nice to meet you. amzn.to/b2bsm2 I wrote The B2B Social Media Book.TRANSCRIPT
Go Inbound! Kipp Bodnar@Kipp Bodnar
I’m Brian Halligan.Nice to meet you.
@KippBodnar
I’m Kipp Bodnar.Nice to meet you.
I’m Brian Halligan.Nice to meet you.
amzn.to/b2bsm2
I wrote The B2B Social Media Book.
Why is renting ok in your marketing?
@KippBodnar
Marketing is an asset NOT an expense.
“” Tweet This!
People don’t want to be interrupted.
INBOUNDMARKETING IS ABOUT ATTRACTING AND CONVERTING NOT INTERUPPTING
11Inbound Marketin
g SEO
Blogging
Landing
Pages
Lead Nurturi
ng
Email Marketin
g
Social Medi
a
Analytics
Don’t take my word for it.
Mind-blowing Inbound Marketing statistics1
0
78%of Internet users conduct product research online.
DATA SOURCE, MONTH & YEAR
Mobile Dominating Web Browsing
Source: Comscore
Web Browsing 72 Minutes
Mobile App Usage94 Minutes
Changing Affinity
Marketing
Traditional Affinity Marketing
Big Bank
Supermarket Chain AAA
Affinity Marketing Online
Affinity online is niche and diverse
Online Affinity Marketing
Blogger
Blogger
Blogger
Blogger
Forum Forum
Forum Forum
Forum Niche network
Niche network
Niche network
Niche network
Business Owner
Business Owner
Affiliate Marketing
@KippBodnar
Affiliate Marketing is results-based attention renting
“” Tweet This!
Owning the attention.
STOP RENTING…START OWNING…
THANK YOU
I’m Brian Halligan.Nice to meet you.
amzn.to/b2bsm2
I wrote The B2B Social Media Book.