glossy make up brand presentation
TRANSCRIPT
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CONFIDENTIAL
BuSINESS PrOPOSAL NOVEMBEr, 2015
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Contents• BuSINESS INTrODuCTION - Concept Overview - Our Target Audience - About Natasha Zaki
• Our VALuES
• ThE BrAND ExPErIENCE - Products & Packaging - Corporate Brand Elements - Display Stand Introduction
• Our LAShES: The Styles
• PrESS & CLIENTS
• SOCIAL MEDIA ACTIVITy
• WhO’S WEArINg Our LAShES?
• EVENTS, COLLABOrATIONS & PrAISE
• CONTACT uS
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Business IntroductionFOr gLOSSy MAkE uP
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The ConceptWhO WE ArE & Why WE ExIST
Our grEATEr PurPOSE IS
To be a leading authority for glamorous women globally.We aim is to empower women everywhere to feel glamorous
and look beautiful by offering the gold standard in make up artistry and education, complimented by a range of quality customised
beauty accessories.
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The Target AudienceWhO WE SELL TO
WE ArE hErE FOr
The ‘Glamourista’She is glamorous and feminine with a sophisticated
modernity and confidence that radiates.
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About Natasha ZakiFOuNDEr & MAkE uP ArTIST
NATAShA ZAkI IS A rENOWNED MAkE uP ArTIST, INFLuENTIAL BEAuTy BLOggEr, AND FOuNDEr OF ThE WELL-LOVED MAkE uP & BEAuTy ACCESSOry BrAND, gLOSSy MAkE uP.
A former assistant to Pat Mcgrath (the most influential make up artist in the world), Natasha is a true artist and a consummate professional. her talents, enthusiasm and natural affinity for forming personal connections have led her to travel the world and build a highly impressive career doing the make up for luxury Design houses such as Dior, Lanvin, galliano, Dolce & gabbana, Prada and Mulberry in the world’s fashion capitals of Paris, Milan, London and New york.
Originally from knightsbridge, London, Natasha currently spends her time between London and Dubai, and remains the make up artist and brand of choice for glamorous make up among the Socialites in the region. A combination of passion, product knowledge and industry expertise have led Natasha to recently launch her very own designs for false eyelashes and make up brushes under the glossy Make up brand – primarily in response to a gap in the market for comfortable and affordable 100% real hair Lashes designed by real make up artists.
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“Nothing makes a woman more beautiful than the belief
that she is beautiful.”Sophia Loren
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Our ValuesDrIVINg Our CuLTurE
TrustWe take pride in our role as mentors in the make up world.
We build trust with our clients and customers by offering personalized make up services and applying our expertise across our quality products. Our focus is always to guide and offer advice that is thoughtful, honest and uplifting; like a close girlfriend who has always stood by your side,
bringing out your best.
PassionWe love what we do and it shows. We’re passionate about helping women
feel glamorous and look like the most beautiful version of themselves. We strongly believe that when you feel beautiful, you wield confidence
that radiates – and it looks positively gorgeous!
QualityOur priority is always to put out a product or service that will make your life more fabulous. Our standards are high and we strive to be
best-in-class. From our easy to follow make up tutorials to our carefully curated make up & beauty recommendations, to our own thoroughly researched
product line of lashes, brushes and more. We view ourselves as the customer first, and we aim to surpass expectations, every time.
ConnectedWe’re social and it shows! We live online and in the ‘real’ world, and
inspiration is everywhere. We’re attuned to the trends of today and what our clients and fans say. We love staying plugged in to the latest in beauty, fashion and trends of all-things glam to keep our finger on the pulse in this
beautifully connected world.
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Your Timeto Glow
Our BrAND PrOMISE
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The Brand Experience
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Products & Packaging CONTOurINg BruSh SET
PrODuCT FEATurES & BENEFITS:
· MADE FrOM TAkLON hAIrS, WhICh ArE VEgAN & hyPOALLErgENIC.
· BrISTLES hAVE BEEN FABrICATED TO PICk uP WET AND Dry PrODuCTS, SO CAN BE uSED WITh BOTh FOrMuLAS.
· hANDLES ArE LIghT-WEIghT AND A gLAMOrOuS gOLDEN TONE.
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Products & Packaging FALSE EyELAShES
AVAILABLE IN FIVE gLAMOrOuS STyLES:
1. kNIghTSBrIDgE
2. kENSINgTON
3. ChELSEA
4. SOhO
5. MAyFAIr
PrODuCT FEATurES & BENEFITS:
· LAShES ArE MADE FrOM huMAN hAIr AND A SILICONE BAND FOr COMFOrT, MAkINg ThEM rEuSABLE uP TO 10 TIMES.
· ThE MAyFAIr LASh IS MADE FrOM MINk hAIrS WhICh ArE FEAThEr-LIkE AND uLTrA-gLAMOrOuS.
· INDIVIDuAL LAShES (FuTurE PrODuCT) WILL BE MADE FrOM A MIx OF NATurAL AND SyNThETIC hAIr.
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Products & Packaging LASh APPLICATOr & PAPEr BAg
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Corporate Brand Elements STATIONEry & COLLATErAL
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Product PackagingFuTurE PrODuCT DESIgNS
ExTENDED BruSh rANgE SELFIE ‘gLOW’ BruSh
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Display Stand rETAIL ENVIrONMENT
FrONT VIEW
MIrrOr
CrySTAL hANDLES
IPAD TO VIEW BrAND PrODuCTS
AND FEATurES
gOLD BOrDEr
DrAWErS FOr OrgANIZED
PrODuCT STOrAgE
BACk LIghT WITh DIFFErENT LIghTINg
MODES. CrEATED FrOM WhITE ACryLIC.
A make up display stand for retail that is feminine and functional in its design, with an aura of sophisticated hollywood glamour.
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Display Stand rETAIL ENVIrONMENT
SIDE VIEW TOP VIEW LASh APPLICATOr
EyELASh BOxES
BruShES DISPLAyED
BruShES STANDINg IN CONTAINEr FOr
uSE DurINg MAkE uP APPLICATIONS
I PAD
A make up display stand for retail that is feminine and functional in its design, with an aura of sophisticated hollywood glamour.
CONTAINEr STOrAgE FOr ACCESSOrIES
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Our LashesThE STyLES
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1 Knightsbridge PErFECT FOr CAT EyES
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2 MayfairPErFECT FOr A NIghT OuT
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3 KensingtonPErFECT FOr A NATurAL LOOk
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4 ChelseaPErFECT FOr FLIrTy EyES
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5 SohoPErFECT FOr DAy TO NIghT gLAMOur
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Press & Clients
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JOELLEkNIghTSBrIDgE
MAKEUP BY MIISOChELSEA
ShEIdA FAShIOnIStA kNIghTSBrIDgE
MAKEUP BY KEnAnAMAyFAIr
FARhAnA BOdI kNIghTSBrIDgE
FOZAZASOhO
EMIRAtES WOMAn MAgAZInENOVEMBEr, 2015
Press & Clients
JELEnA PERIC ChELSEA
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Social MediaActivity
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Social Media ActivityCONNECTINg ThrOugh CONVErSATIONS
@glossymakeup38k+ Followers
@natashazakiWEBSITE:
www.glossymakeup.com @glossymakeupartist25k+ Likes
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Who’s Wearing Our Lashes?
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Who’s Wearing Our Lashes? TrENDSETTErS & TASTEMAkErS
Joelle MardinianhOST OF ThE JOELLE ShOW / ENTrEPrENEurAMBASSADOr OF MAx FACTOr, PANTENE, FrESh LOOk@CLINICAJOELLEOFFICIAL @MAISONDEJOELLEOFFICIAL @JOELLEPArIS
NikkiFAShION, BEAuTy & CELEBrITy MAkE uP ArTIST.NAIL ArT & LASh ADDICT.
Sarah HilalBEAuTy BLOggEr @BLENDNSMACkSELF-TAughT. ASPIrINg SFx AND FAShION MuA. DuBAI & LEBANON.
Mariya LyubashevskyaSELF-TAughT MAkE uP [email protected]
Hrush AchemyanCELEBrITy ArTIST, @STyLEDByhruShWWW.STyLEDByhruSh.COM
Lailli Mirza PrESENTEr OF PINTSIZEDFAShIONISTA.COMLuxury yOuTuBE BLOggEr (#PINTSIZEDFAShTV)LONDON & DuBAI
Maya Ahmd
MAkE uP ArTIST, BEAuTIquEByBOuBAyOuTuBE BLOggEr (#MAkEuPByMAyAAhMD)@MAkEuPByMAyA
MiisoFrEELANCE MAkE uP ArTIST, uk@MAkEuPByMIISO
Nikki Fashion, Beauty & Celebrity Make Up Artist. Nail art & Lash Addict. S
Sarah Hilal Beauty Blogger @blendnsmack Self-taught. Aspiring SFX and Fashion MUA. Dubai & Lebanon.
PAGE: WHO’S WEARING OUR LASHES? Joelle Mardinian Host of The Joelle Show / Entrepreneur Ambassador of Max Factor, Pantene, Fresh Look @clinicajoelleofficial @maisondejoelleofficial @JoelleParis
Lailli Mirza Presenter of PintsizedFashionista.com Luxury YouTube Blogger (#PintsizedFashTV) London & Dubai
Maya Ahmd Makeup Artist, BeautiqueByBouba YouTube Blogger (#makeupbymayaahmd) @makeupbymaya Miiso Freelance Makeup Artist, UK @makeupbymiiso
PAGE: WHO’S WEARING OUR LASHES? Joelle Mardinian Host of The Joelle Show / Entrepreneur Ambassador of Max Factor, Pantene, Fresh Look @clinicajoelleofficial @maisondejoelleofficial @JoelleParis
Lailli Mirza Presenter of PintsizedFashionista.com Luxury YouTube Blogger (#PintsizedFashTV) London & Dubai
Maya Ahmd Makeup Artist, BeautiqueByBouba YouTube Blogger (#makeupbymayaahmd) @makeupbymaya Miiso Freelance Makeup Artist, UK @makeupbymiiso
Mariya Lyubashevskya Self-taught Make Up Artist @mariya.ae Dubai
Nikki Fashion, Beauty & Celebrity Make Up Artist. Nail art & Lash Addict. S
Sarah Hilal Beauty Blogger @blendnsmack Self-taught. Aspiring SFX and Fashion MUA. Dubai & Lebanon.
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Events, Collabs & Praise
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CAggIE DuNLOP FrOM “MAdE In ChELSEA”.
MAkE uP By NATAShA ZAkI
BACkSTAgE WITh PAt MCgRAth AND
MAkE uP By NATAShA ZAkI
NATAShA ZAkI WATChINg WOW By WOJOOh MAKEUP
PrESENTATION
NATAShA ZAkI IS APPOINTED MAkE uP ArTIST FOr
thE WOW BY WOJOOh MAKEUP LAUnCh!
Events, Collabs & Praise
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Events, Collabs & Praise
BRIdAL MAKE UP By NATAShA ZAkI
MAKE UP FOR ghEIR.COM By NATAShA ZAkI
MAKE UP On dAnA WOOLEYBy NATAShA ZAkI
BEAuTIFuL MAkE uP By NATAShA ZAkI uSINg
gLOSSY MAKE UP LAShES
MAkE uP By MAkEuPByMAyA uSINg
gLOSSY MAKE UP LAShES
NATAShA ZAkI DOES MAkE uP FOr SOCIALITE MIM dESIgn
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Contact NATAShA ZAkI
FOUndER
M. +971 (0)56 214 [email protected]
@gLOSSyMAkEuPgLOSSYMAKEUP.COM