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CONFIDENTIAL BUSINESS PROPOSAL NOVEMBER, 2015

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CONFIDENTIAL - DO NOT DISSEMINATE. This business proposal contains confidential, trade-secret information is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the proposal author.

CONFIDENTIAL

BuSINESS PrOPOSAL NOVEMBEr, 2015

CONFIDENTIAL - DO NOT DISSEMINATE. This business proposal contains confidential, trade-secret information is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the proposal author.

Contents• BuSINESS INTrODuCTION - Concept Overview - Our Target Audience - About Natasha Zaki

• Our VALuES

• ThE BrAND ExPErIENCE - Products & Packaging - Corporate Brand Elements - Display Stand Introduction

• Our LAShES: The Styles

• PrESS & CLIENTS

• SOCIAL MEDIA ACTIVITy

• WhO’S WEArINg Our LAShES?

• EVENTS, COLLABOrATIONS & PrAISE

• CONTACT uS

CONFIDENTIAL - DO NOT DISSEMINATE. This business proposal contains confidential, trade-secret information is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the proposal author.

Business IntroductionFOr gLOSSy MAkE uP

CONFIDENTIAL - DO NOT DISSEMINATE. This business proposal contains confidential, trade-secret information is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the proposal author.

The ConceptWhO WE ArE & Why WE ExIST

Our grEATEr PurPOSE IS

To be a leading authority for glamorous women globally.We aim is to empower women everywhere to feel glamorous

and look beautiful by offering the gold standard in make up artistry and education, complimented by a range of quality customised

beauty accessories.

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The Target AudienceWhO WE SELL TO

WE ArE hErE FOr

The ‘Glamourista’She is glamorous and feminine with a sophisticated

modernity and confidence that radiates.

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About Natasha ZakiFOuNDEr & MAkE uP ArTIST

NATAShA ZAkI IS A rENOWNED MAkE uP ArTIST, INFLuENTIAL BEAuTy BLOggEr, AND FOuNDEr OF ThE WELL-LOVED MAkE uP & BEAuTy ACCESSOry BrAND, gLOSSy MAkE uP.

A former assistant to Pat Mcgrath (the most influential make up artist in the world), Natasha is a true artist and a consummate professional. her talents, enthusiasm and natural affinity for forming personal connections have led her to travel the world and build a highly impressive career doing the make up for luxury Design houses such as Dior, Lanvin, galliano, Dolce & gabbana, Prada and Mulberry in the world’s fashion capitals of Paris, Milan, London and New york.

Originally from knightsbridge, London, Natasha currently spends her time between London and Dubai, and remains the make up artist and brand of choice for glamorous make up among the Socialites in the region. A combination of passion, product knowledge and industry expertise have led Natasha to recently launch her very own designs for false eyelashes and make up brushes under the glossy Make up brand – primarily in response to a gap in the market for comfortable and affordable 100% real hair Lashes designed by real make up artists.

CONFIDENTIAL - DO NOT DISSEMINATE. This business proposal contains confidential, trade-secret information is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the proposal author.

“Nothing makes a woman more beautiful than the belief

that she is beautiful.”Sophia Loren

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Our ValuesDrIVINg Our CuLTurE

TrustWe take pride in our role as mentors in the make up world.

We build trust with our clients and customers by offering personalized make up services and applying our expertise across our quality products. Our focus is always to guide and offer advice that is thoughtful, honest and uplifting; like a close girlfriend who has always stood by your side,

bringing out your best.

PassionWe love what we do and it shows. We’re passionate about helping women

feel glamorous and look like the most beautiful version of themselves. We strongly believe that when you feel beautiful, you wield confidence

that radiates – and it looks positively gorgeous!

QualityOur priority is always to put out a product or service that will make your life more fabulous. Our standards are high and we strive to be

best-in-class. From our easy to follow make up tutorials to our carefully curated make up & beauty recommendations, to our own thoroughly researched

product line of lashes, brushes and more. We view ourselves as the customer first, and we aim to surpass expectations, every time.

ConnectedWe’re social and it shows! We live online and in the ‘real’ world, and

inspiration is everywhere. We’re attuned to the trends of today and what our clients and fans say. We love staying plugged in to the latest in beauty, fashion and trends of all-things glam to keep our finger on the pulse in this

beautifully connected world.

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Your Timeto Glow

Our BrAND PrOMISE

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The Brand Experience

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Products & Packaging CONTOurINg BruSh SET

PrODuCT FEATurES & BENEFITS:

· MADE FrOM TAkLON hAIrS, WhICh ArE VEgAN & hyPOALLErgENIC.

· BrISTLES hAVE BEEN FABrICATED TO PICk uP WET AND Dry PrODuCTS, SO CAN BE uSED WITh BOTh FOrMuLAS.

· hANDLES ArE LIghT-WEIghT AND A gLAMOrOuS gOLDEN TONE.

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Products & Packaging FALSE EyELAShES

AVAILABLE IN FIVE gLAMOrOuS STyLES:

1. kNIghTSBrIDgE

2. kENSINgTON

3. ChELSEA

4. SOhO

5. MAyFAIr

PrODuCT FEATurES & BENEFITS:

· LAShES ArE MADE FrOM huMAN hAIr AND A SILICONE BAND FOr COMFOrT, MAkINg ThEM rEuSABLE uP TO 10 TIMES.

· ThE MAyFAIr LASh IS MADE FrOM MINk hAIrS WhICh ArE FEAThEr-LIkE AND uLTrA-gLAMOrOuS.

· INDIVIDuAL LAShES (FuTurE PrODuCT) WILL BE MADE FrOM A MIx OF NATurAL AND SyNThETIC hAIr.

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Products & Packaging LASh APPLICATOr & PAPEr BAg

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Corporate Brand Elements STATIONEry & COLLATErAL

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Product PackagingFuTurE PrODuCT DESIgNS

ExTENDED BruSh rANgE SELFIE ‘gLOW’ BruSh

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Display Stand rETAIL ENVIrONMENT

FrONT VIEW

MIrrOr

CrySTAL hANDLES

IPAD TO VIEW BrAND PrODuCTS

AND FEATurES

gOLD BOrDEr

DrAWErS FOr OrgANIZED

PrODuCT STOrAgE

BACk LIghT WITh DIFFErENT LIghTINg

MODES. CrEATED FrOM WhITE ACryLIC.

A make up display stand for retail that is feminine and functional in its design, with an aura of sophisticated hollywood glamour.

CONFIDENTIAL - DO NOT DISSEMINATE. This business proposal contains confidential, trade-secret information is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the proposal author.

Display Stand rETAIL ENVIrONMENT

SIDE VIEW TOP VIEW LASh APPLICATOr

EyELASh BOxES

BruShES DISPLAyED

BruShES STANDINg IN CONTAINEr FOr

uSE DurINg MAkE uP APPLICATIONS

I PAD

A make up display stand for retail that is feminine and functional in its design, with an aura of sophisticated hollywood glamour.

CONTAINEr STOrAgE FOr ACCESSOrIES

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Our LashesThE STyLES

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1 Knightsbridge PErFECT FOr CAT EyES

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2 MayfairPErFECT FOr A NIghT OuT

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3 KensingtonPErFECT FOr A NATurAL LOOk

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4 ChelseaPErFECT FOr FLIrTy EyES

CONFIDENTIAL - DO NOT DISSEMINATE. This business proposal contains confidential, trade-secret information is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the proposal author.

5 SohoPErFECT FOr DAy TO NIghT gLAMOur

CONFIDENTIAL - DO NOT DISSEMINATE. This business proposal contains confidential, trade-secret information is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the proposal author.

Press & Clients

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JOELLEkNIghTSBrIDgE

MAKEUP BY MIISOChELSEA

ShEIdA FAShIOnIStA kNIghTSBrIDgE

MAKEUP BY KEnAnAMAyFAIr

FARhAnA BOdI kNIghTSBrIDgE

FOZAZASOhO

EMIRAtES WOMAn MAgAZInENOVEMBEr, 2015

Press & Clients

JELEnA PERIC ChELSEA

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Social MediaActivity

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Social Media ActivityCONNECTINg ThrOugh CONVErSATIONS

@glossymakeup38k+ Followers

@natashazakiWEBSITE:

www.glossymakeup.com @glossymakeupartist25k+ Likes

CONFIDENTIAL - DO NOT DISSEMINATE. This business proposal contains confidential, trade-secret information is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the proposal author.

Who’s Wearing Our Lashes?

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Who’s Wearing Our Lashes? TrENDSETTErS & TASTEMAkErS

Joelle MardinianhOST OF ThE JOELLE ShOW / ENTrEPrENEurAMBASSADOr OF MAx FACTOr, PANTENE, FrESh LOOk@CLINICAJOELLEOFFICIAL @MAISONDEJOELLEOFFICIAL @JOELLEPArIS

NikkiFAShION, BEAuTy & CELEBrITy MAkE uP ArTIST.NAIL ArT & LASh ADDICT.

Sarah HilalBEAuTy BLOggEr @BLENDNSMACkSELF-TAughT. ASPIrINg SFx AND FAShION MuA. DuBAI & LEBANON.

Mariya LyubashevskyaSELF-TAughT MAkE uP [email protected]

Hrush AchemyanCELEBrITy ArTIST, @STyLEDByhruShWWW.STyLEDByhruSh.COM

Lailli Mirza PrESENTEr OF PINTSIZEDFAShIONISTA.COMLuxury yOuTuBE BLOggEr (#PINTSIZEDFAShTV)LONDON & DuBAI

Maya Ahmd

MAkE uP ArTIST, BEAuTIquEByBOuBAyOuTuBE BLOggEr (#MAkEuPByMAyAAhMD)@MAkEuPByMAyA

MiisoFrEELANCE MAkE uP ArTIST, uk@MAkEuPByMIISO

Nikki Fashion, Beauty & Celebrity Make Up Artist. Nail art & Lash Addict. S

Sarah Hilal Beauty Blogger @blendnsmack Self-taught. Aspiring SFX and Fashion MUA. Dubai & Lebanon.

PAGE: WHO’S WEARING OUR LASHES? Joelle Mardinian Host of The Joelle Show / Entrepreneur Ambassador of Max Factor, Pantene, Fresh Look @clinicajoelleofficial @maisondejoelleofficial @JoelleParis

Lailli Mirza Presenter of PintsizedFashionista.com Luxury YouTube Blogger (#PintsizedFashTV) London & Dubai

Maya Ahmd Makeup Artist, BeautiqueByBouba YouTube Blogger (#makeupbymayaahmd) @makeupbymaya Miiso Freelance Makeup Artist, UK @makeupbymiiso

PAGE: WHO’S WEARING OUR LASHES? Joelle Mardinian Host of The Joelle Show / Entrepreneur Ambassador of Max Factor, Pantene, Fresh Look @clinicajoelleofficial @maisondejoelleofficial @JoelleParis

Lailli Mirza Presenter of PintsizedFashionista.com Luxury YouTube Blogger (#PintsizedFashTV) London & Dubai

Maya Ahmd Makeup Artist, BeautiqueByBouba YouTube Blogger (#makeupbymayaahmd) @makeupbymaya Miiso Freelance Makeup Artist, UK @makeupbymiiso

Mariya Lyubashevskya Self-taught Make Up Artist @mariya.ae Dubai

Nikki Fashion, Beauty & Celebrity Make Up Artist. Nail art & Lash Addict. S

Sarah Hilal Beauty Blogger @blendnsmack Self-taught. Aspiring SFX and Fashion MUA. Dubai & Lebanon.

CONFIDENTIAL - DO NOT DISSEMINATE. This business proposal contains confidential, trade-secret information is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the proposal author.

Events, Collabs & Praise

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CAggIE DuNLOP FrOM “MAdE In ChELSEA”.

MAkE uP By NATAShA ZAkI

BACkSTAgE WITh PAt MCgRAth AND

MAkE uP By NATAShA ZAkI

NATAShA ZAkI WATChINg WOW By WOJOOh MAKEUP

PrESENTATION

NATAShA ZAkI IS APPOINTED MAkE uP ArTIST FOr

thE WOW BY WOJOOh MAKEUP LAUnCh!

Events, Collabs & Praise

CONFIDENTIAL - DO NOT DISSEMINATE. This business proposal contains confidential, trade-secret information is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the proposal author.

Events, Collabs & Praise

BRIdAL MAKE UP By NATAShA ZAkI

MAKE UP FOR ghEIR.COM By NATAShA ZAkI

MAKE UP On dAnA WOOLEYBy NATAShA ZAkI

BEAuTIFuL MAkE uP By NATAShA ZAkI uSINg

gLOSSY MAKE UP LAShES

MAkE uP By MAkEuPByMAyA uSINg

gLOSSY MAKE UP LAShES

NATAShA ZAkI DOES MAkE uP FOr SOCIALITE MIM dESIgn

CONFIDENTIAL - DO NOT DISSEMINATE. This business proposal contains confidential, trade-secret information is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the proposal author.

Contact NATAShA ZAkI

FOUndER

M. +971 (0)56 214 [email protected]

@gLOSSyMAkEuPgLOSSYMAKEUP.COM