glocalization

• Glocalization

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Decentralization - Further reading

1 Sharma, Chanchal Kumar (2008), Emerging Dimensions of

Decentralization Debate in the Age of Glocalization, MPRA Paper 6734,

University Library of Munich, Germany; revised version Published

as "Emerging Dimensions of Decentralization Debate in the Age of

Globalization" in Indian Journal of Federal Studies Vol. 19 No.1 pp 47–

65( year 2009).https://store.theartofservice.com/the-glocalization-toolkit.html

Barry Wellman - Social network theory

1 More recent and more focused theoretical work has discussed the

glocalization of contemporary communities (simultaneously global

and local)Barry Wellman, “Little Boxes, Glocalization, and Networked

Individualism.” Pp


Barry Wellman - Community networks and ICTs

1 Research into the glocalization concept also fed into this intellectual stream


Thomas Friedman - Globalization

1 While Friedman is an advocate of globalization, he also points out (in The Lexus and the Olive Tree) the need for a country to preserve its

local traditions, a process he termed 'glocalization', although the term was

already in use by most social anthropology theorists.


Online community - Building Online Communities

1 Sociologist Barry Wellman presents the idea of “glocalization”- the ability

for the Internet to extend participants’ social connections to people around the world while also aiding them in further engagement with their local community.Horrigan,

John


Global citizenship - Tension among local, national, and global forces

1 This is reflected in the term glocalization, a portmanteau of the words global and local


Glocalization

1 'Glocalization' (a portmanteau of globalization and Internationalization and

localization|localization) is a term denoting the adaptation of a product or service

specifically to each locality or culture in which it is sold. It is similar to internationalization. The term “glocalization” is a neologism of

globalization and localization, referring to a concept to describe individual, group,

organization, product or service that reflects not only global standard but also local one.


Glocalization

1 At a 1997 conference on Globalization and Indigenous Culture,

Robertson said that glocalization means the simultaneity --- the co-presence --- of both universalizing

and particularizing tendencies.


Glocalization

1 This is a phenomenon which is alternative to americanization

Perhaps even more illustrative of glocalization: For promotions in

France, the restaurant chain recently chose to replace its familiar Ronald McDonald mascot with Asterix the

Gaul, a popular French cartoon character.


Glocalization

1 In a way, glocalization

contributes to cultural

heterogenization.https://store.theartofservice.com/the-glocalization-toolkit.html

Glocalization - Variety of usages

1 *Individuals, households and organisations maintaining

interpersonal social networks that combine extensive local and long-

distance interactions.Barry Wellman, “Little Boxes, Glocalization, and

Networked Individualism.” Pp. 11-25 in Digital Cities II, edited by Makoto

Tanabe, Peter van den Besselaar, and Toru Ishida. Berlin: Springer-Verlag,

2002.https://store.theartofservice.com/the-glocalization-toolkit.html

Glocalization - Defining the concept

1 Thus, as boundaries fade in importance due to transnational motion, the

integration of global and local forces defined by glocalization make transnational

social spaces, in which those people and processes that have crossed borders

interact, a reality; ultimately, this process of glocalization may provide societal

encouragement for the more culturally open mindset of cosmopolitanism.


Glocalization - Defining the concept

1 Originally the term glocalization was created to bridge in the first go scales, but also subject areas or

disciplines, and also times (episodic and epochal change) in order to

better gauge the human prospectus and share common frames of

references: See there Noel J. Brown summing up the Earth Summit Rio

1992 process.https://store.theartofservice.com/the-glocalization-toolkit.html

Glocalization - History of the concept

1 July, 2004 [http://web.archive.org/web/20051210071702/http://www.bangladeshsocio

logy.org/Habib%20-%20Glocalization.htm] Independently

the need arose in the late 1980 to bridge local-regional-national-global

in environmental research and management


Glocalization - In business

1 In line with the economic roots of globalization to which the process is closely related, glocalization is an

important expression used within the business world


Glocalization - In business

1 Although they recognize that glocalization is likely to continue as a

common business practice, the authors also recommend reverse innovation as a more beneficial

alternative


Glocalization - In academia

1 They propose that this occur as “meaningful integration of local and global

forces,” or glocalization, of educational leadership through achievement of glocal literacy in nine specific domains: political

literacy, economic literacy, cultural literacy, moral literacy, pedagogical

literacy, information literacy, organizational literacy, spiritual and

religious literacy, and temporal literacy



1 Highlighting the present absence of discourse on glocalization in

connection to educational leadership, the authors argue that this suggests an unpreparedness of educational leaders to confront the realities of performing their duties within a

global society



1 After offering reasoning behind their main argument in favor of glocalization of educational

leadership, the authors proceed to explain the specific approaches to

developing glocal literacy for each of the nine domains they have named


Glocalization - In the media

1 Rather, according to his studies, when a critical mass of individuals within a shared local environment adopts the Internet for

communication, they cultivate an increased awareness that this tool affords communication locally as much as it does across distant space; in this light, use of the Internet for communication at the

local level offers a strong example of the phenomenon of glocalization


Glocalization - In the media

1 Thomas L. Friedman in The World is Flat talks about how the Internet encourages glocalization, such as

encouraging people to make websites in their native languages.

'Glocal also pops up as a plot motivator in the 2010 film Up in the

Air (2009 film)|Up in the Air when the career-ending counselors switch from

in-person to videoconferencing terminations.


Glocalization - Glocalization and social welfare

1 In recognition of these negative effects, the authors present a case in

favor of the glocalization of social work to enhance the social welfare of

citizens.


Glocalization - Glocalization and social welfare

1 Through this top-down approach of global forces acting at local levels, the authors argue that glocalization of social work might offer a means

for advancing local welfare and contribute the strength needed to

confront increasingly complex global social problems as they become more pronounced into the future.


UC Browser - Localization strategy

1 The company announced its Going Glocalization|Glocal

strategy in 2012


Cow - Other traditions

1 * The Maasai people|Maasai tribe of Eastern Africa|East Africa

traditionally believe atheir god Engai entitled them to divine rights to the

ownership of all cattle on earth.Patrick Mendis 2007.

Glocalization: The Human Side of Globalization.. p160


Software localization - Naming

1 Some companies, like IBM and Sun Microsystems, use the term

globalization for the combination of internationalization and localization.[http://www.ibm.com/software/globali

zation/ IBM Globalization web site] Also known as glocalization (a

portmanteau of globalization and localization).


Israeli hip hop - Hip hop as a method of globalization

1 By recognizing the dual nature of glocalization, hip-hop’s role within Israeli society can be revealed to

show its nature of meshing opposing forces to form a creative and original

product


Israeli hip hop - Hip hop as a method of globalization

1 The song continues to illustrate glocalization through the

incorporation of Middle Eastern sounding beats and rhythms, and the chorus is sung in a voice reminiscent of many Israeli musicians and singers


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