glocal sports

good sports peter holmes à court australian sports commission 29.07.10

webcast: slideshare.net/peterhac

good sports:

good sports: why Australia must lead the world in integrating sports into the community

good sports: why Australia must lead the world in integrating sports into the community and the community into sports.

dis.claimer the photos are from getty images, sportspix, and my own the words are mine any typos are mine the ideas are a combination of mine and those I borrowed and stolen. where I remember the source and think they deserve credit, I always give it this presentation is open source, nothing original here, borrow as much as you like, just give love to the photographers and, there are about 187 slides in this presentation

dis.claimer the photos are from getty images, sportspix, and my own the words are mine any typos are mine the ideas are a combination of mine and those I borrowed and stolen. where I remember the source and think they deserve credit, I always give it this presentation is open source, nothing original here, borrow as much as you like, just give love to the photographers and, there are about 146 slides in this presentation

dis.claimer the photos are from getty images, sportspix, and my own the words are mine any typos are mine the ideas are a combination of mine and those I borrowed and stolen. where I remember the source and think they deserve credit, I always give it this presentation is open source, nothing original here, borrow as much as you like, just give love to the photographers and, there are about 146 slides in this presentation (no bathroom break)

my company: ISFM International Sports and Facilities Management helps organisations in the sports industry understand their assets and manage them better. We believe the key is understanding the unique properties of sport including all the intangible (read: emotional) elements. Sports will always be about encouraging heaps of participation at all levels and brilliance at the elite level. We help organisations devote their energy to the sporting bit, and not on the boring stuff. Thanks to our founder, Graeme Watson, we have been doing this for 20 years.

“Sport is not a business, it is much more important than that.” Me, channelling Vince Lombadi

“Sport is not a business, it is much more important than that.” Me, chanelling Vince Lombadi and Bill Shanky

global, local.

think

global, local.

think act

global local

global local +

global local +

glocal Author: Thomas Friedman from The World is Flat

global local + lobal

Author: Me

global local +

glocal Author: Thomas Friedman from The World is Flat

if you structure your activities

if you structure your activities to be open and help the community

if you structure your activities to be open and help the community then people will help you achieve

your goals.

if you structure your activities to be open and help the community then people will help you achieve

sports business player behaviour

facilities

your goals.

if you structure your activities!

governments!sponsors!

volunteers!members!

to be open and help the community!then people will help you achieve!

your goals.!

if you structure your activities!to be open and help the community!then people will help you achieve!

your goals.!

best sporting facility in Aust ra l ia ever bu i l t best sporting facility in t h e w o r l d f o u r e x a m p l e s : rabbitohs/surfing girls sydney kings/olympics why it is important and a c h i e v e a b l e

Redfern Oval 2000

Redfern Oval 2006

redfern oval, thanks to the city of sydney, is now a vibrant community asset

elite playing field

compe00on goal posts

1200 seats

full sized dressing rooms

full gymnasium rehab center

three dressing rooms hot showers and cold baths

redfern oval: elite

6000 capacity

skate park

basketball hoops

open fields

fountain

market spaces

public toilets

cafe

canteen

elite playing field

compe00on goal posts

sprint track community storage

mee0ng room interac0ve playground

walking track

7 water bubblers

1200 seats

redfern oval: elite & community

6000 capacity

full sized dressing rooms

full gymnasium rehab center

three dressing rooms hot showers and cold baths

redfern oval: elite & community & open

community consultation isfm’s master plan presentation back to community the fight (red and) green ban construction hurdles re-launch and community pride management agreements

redfern oval didn’t just happen

the big boys go there to train

Redfern Oval 2010

so do the little boys

and the young girls

and the really young girls

the students to work

the men to work

the kids to jump

an open, transparent business, !inviting rich participation appropriate for an increasingly digital age!

sure there are times when the gates are closed for a ticketed event, such as this trial game

The but even when you close the gates, we remain transparent

The businesses can give away a taste for free, and encourage greater interaction

The

established customers considering greater interaction

businesses can give away a taste for free, and encourage greater interaction

The

potential customers sampling the product


The and if your product is good enough, they will want to get closer


Redfern Oval 2000

Redfern Oval 2010

best sporting facility in Aust ra l ia ever bu i l t best sporting facility in t h e w o r l d f o u r e x a m p l e s : rabitohs/surfing girls/sydney kings/olympics why it is important and a c h i e v e a b l e

“ a holistic strategy to promote sports participation, leisure, entertainment and lifestyle activities via a focus on community and grassroots sports. .”

Dr Vivian Balakrishnan, Minister for Community Development, Youth and Sports Singapore

best sporting facility in Aust ra l ia ever bu i l t best sporting facility in t h e w o r l d f o u r e x a m p l e s : rabbitohs/surfing girls/sydney kings/olympics why it is important and a c h i e v e a b l e

the Rabbitohs play rugby league, and have won a record 20 first-grade premierships since their foundation in 1908

photograph of the 1908 premiership winning team

unfortunately, they are all in black and white.

in 1999, after nearly 3 decades of underperformance, the National Rugby League excluded the Rabbitohs from the competition. They did not play in the 2000 or 2001 seasons.

in July 2001, a federal court decision found that the Rabbitohs were wrongfully excluded, and the Club was reinstated in 2002.

in two marches through the streets of Sydney 100,000 people protested the decision

number of voters:!majority required:!majority received:!

3942!75.0%!

Proposal to sell majority control to Russell Crowe and I:

number of voters:!majority required:!majority received:!

3942!75.0%!75.8%!

Proposal to sell majority control to Russell Crowe and I:

to win, you need big guys like this

capable of doing jobs like this

and you also need guys like this

to do jobs like this

it is important what he does here

capable of doing jobs like this

it is essential what he does here

!In 2007, the Rabbitohs qualified for the semi finals for the first time in 18 years!

!Membership has risen from 6,000 to 19,000!

In 2009, the Rabbitohs made a small profit. !

“community is the brand”℠

Remo Giuffre thinker, retailer, friend.

dedicated to Mike Wrublewski 1946 – 2009


“...we did over 660 school visits a year when Mike was in charge... and when the Kings folded two years ago they did just 20 school

visits.”


“...we did over 660 school visits a year when Mike was in charge... and when the Kings folded two years ago they did just 20 school

visits.”

The Kings went out of business in 2007, the year they had won their third consecu0ve na0onal championship.

how to win at the olympics

2016 Olympics

Australia’s First National Team? 1868 Indigenous Cricket IX

do we have the balls

do we have the


© www.ISFM.com.au

 headstart! uniquely ours! community grounded! urgent health need! indigenous relevance! brand Australia !

good sports: why Australia can lead the world in integrating sports into the community and the community into sports.

big finish:

photographer: Me

thank you.

want to comment?

Janie Barrett - Bodybuilder at Coogee Beach

comment: facebook.com/peterhac info: www.isfm.com blog: www.tumblr.com/peterhac

International Sports and Facilities Management helps organisations in the sports and leisure industries understand their assets and manage them better through a number of processes we have been using (and improving) for over 20 years.

We believe the key is understanding that the sport industry has unique properties and that nothing can be done without extensive consultation to understand all the intangible (read: emotional) elements.

While the intangibles are important, all sporting and recreational organisations need to know and manage the boring stuff: know exactly what their assets are, manage and maintain them, monetise as appropriate, and never forget your community wants you around.

Sports will always be about encouraging heaps of participation at all levels and brilliance at the elite level. We help organisations devote their energy to the sporting bit, and not on the boring stuff.

Thanks to our founder, Graeme Watson, we have been doing this for 20 years and have worked in every state in Australia, across NZ and Asia and for virtually every major sporting body and many Clubs and Government entities.

Peter Holmes à Court acquired the business in 2007 and Chris Green became CEO 2008.

©11/09 www.isfm.com.au

isfm does:

Peter Holmes à Court, Executive Chairman, is also a director of Viocorp International, Australia’s leading internet video technology company, a director of Queensland Rail and the Barangaroo Delivery Authority, and since 2006 he has been the co-owner with Russell Crowe of the South Sydney Rabbitohs. Peter was Executive Chairman of the Club from mid-2006 to mid-2008. Previously Peter was CEO of the Australian Agricultural company, and prior to that Peter founded and ran Back Row Productions, an international producer of theatrical productions, producing of over 20 different productions in 300 cities and 20 countries. Peter warmed the bench for the Oxford Blues team and today rides a bike and does the odd triathlon, both of which he does slowly. Graeme Watson, Founder and Director Facility & Business Master Planning, Graeme has in excess of 40 years experience in the sports and entertainment industry as a qualified architect, strategic business and financial planner. Establishing ISFM some 20 years ago, Graeme has worked with the majority of sporting codes to assist them in restructuring and building their businesses to ensure long-term financial well being. A significant part of Graeme’s work today is devoted to the master planning of facilities and businesses which satisfy long-term objectives and optimise financial returns of clients. Recognised by his peers as a leader in the industry, Graeme’s early involvement in the sports industry included representing Australia, as well as Victoria, Western Australia, and New South Wales, in cricket during the 1960’s and 1970’s. In addition, Graeme played Australian Rules Football for Melbourne during the 1960s which included 1964, Melbourne’s premiership year. Chris Green, CEO, has extensive experience in the sports and entertainment industry, beginning with CMA in Dallas (a division of Host Communications), and implementing Sears’ sponsorship of collegiate sport. On returning to Australia in 1999, Chris was appointed Marketing Manager for Athletics Australia, the governing body for track and field, in the lead up to the 2000 Sydney Olympic Games. Following the success of the Games, Chris became General Manager (Marketing) of the horse racing industry, overseeing 26 tracks and 500 race meetings per annum. He held this position from 2001 until 2004.Following this, Chris was General Manager (Strategy) for DSEG, a sports marketing consulting business which has become a leader in the delivery of negotiation and advisory services. During 2007, Chris joined Peter Holmes à Court at White Bull Holdings and provides specialist advice to the sports industry through ISFM.

©11/09 www.isfm.com.au

isfm execs:

www.slideshare.net/isfm/crawford-report-summary-by-isfm-draft-finding

more peter hac presentations: www.slideshare.net/peterhac

additional resources:

A summary ISFM’s work on the redevelopment of Redfern Oval and adjacent commercial properties in conjunction with the major stakeholders including the City of Sydney Council, South Sydney Rabbitohs, South Sydney Leagues Club, and property developers Trivest. The completed project, and the adjoining park is considered a benchmark in community and elite sports integration.

Viocorp developed this site to create a broadcast model for the track cycling masters championship. The model demonstrated how high quality multi-camera coverage, produced efficiently (i.e., cheaply) could create multiple new revenue streams (organiser, participants, sponsors, syndication) and enable a small participation sport to reach its geographically diverse fan base.

summary of the crawford report by ISFM, november 21 2009

www.cyclingmasters.tv

© 11/09 www.isfm.com.au

www.isfm.com.au/projects_redfernoval.html

photo credits: david sproule, col wheelan, peter holmes à court

women in sports governance

20% = 0 including 3 very naughty boys

in 2006: 70 percent of the NFL's players were black but only 6 percent of the head coaches were African-Americans

in 2010: 70 percent of the NFL's players are black but now 22 percent of the head coaches are African-Americans

My Proposal: 1. selec0on process transparent (i.e. adver0sed)

2. (at least) one women on the selec0on panel

3. and then 50% of the candidates interviewed for board posi0ons must be women.

then chose only on merit!

“I really feel and hope, that we will not need a Rooney Rule very long.” Dan Rooney, US Ambassador to Ireland, Chairman Emeritus Pittsburg Steelers, Legend

“rugby league’s independent commission must have 50% women.”

“rugby league’s independent commission must have 50% women.” Me, wearing appropriate head gear

not all men

are grumpy

glocal sports

Sports

elite community open

sports industry

open source

c h i e v e

redfern oval didnt

isfm international sports

vibrant community asset

best sporting facility