global trends & issues presentation on march 20
DESCRIPTION
March 20th's presentation.TRANSCRIPT
Global Trends and Issues
Lindy, Inge, Corine, Mark and Marloes
Index of our presentation
Global Trends and Issues Questions for the exam Interview Questions?
Major Global Trends
• Consumers are requesting higher quality products
• Consumers are becoming more aware of ‘going green’
• Consumers are also becoming more health-conscious, since obesity is evident in many nations
Major Global Issues
The amount of pollutants in the water systems throughout the world
The emission of greenhouse gases, mainly being the burning of fossil fuels– High carbon deposits
Consequences If Starbucks Doesn’t Follow These Global Trends
• Higher quality products:– Run the risk of losing a large section of their consumers, both
current or potential• Heavy movement towards ‘going green’:
– May miss out on government incentives that are set in place to help make their nation more eco-friendly
– Again, may lose out on current or potential consumers who support the ‘going green’ trend
• Healthier products:– The food industry in general has strong pressure on offering
fresher, healthier products to their consumers or they may notice a decrease in sales
Consequences if Starbucks Doesn’t Take Actions Against These GlobalIssues
The amount of pollution/litter in water systems worldwide:– Aside from using recycled paper & plastic for their
containers, Starbucks cannot really monitor what their consumers do once outside the store
Greenhouse gas effect:– They can be using inefficient operating practices
that costs the company additional money to pay for less eco-friendly power sources
What Starbucks Has Done to Stay Competitive Based on Global Trends
• Higher quality products:– Starbucks has already enacted the use of more
expensive beans that give their coffees a richer, bolder taste
• Movement towards ‘going green’:– Starbucks has already began using better lighting that
requires less energy to operate– Currently ranked 15th in the U.S. for being among the top
25, according to the U.S. Environmental Agency
What Starbucks Has Done to Stay Competitive Based on Global Trends (Cont.)
Healthier products:– Starbucks uses only the freshest beans and other
products to their consumers
What Starbucks Has Done to Stay Competitive Based on Global Issues
Water pollution/litter:– Use recycled materials for their containers
Greenhouse gas effect:– Switched out their lighting to lights that use less
energy to operate
Sources
http://en.wikipedia.org/wiki/Starbucks
Information previously gathered by other groups for the global issues and trends (credited to their respective websites)
Open question Corporate responsibility
What is the SER?
SER: Sociaal Economische Raad, is the main advisory body to the government (and to parliament) in the field of social and economic policy issues
M.C. question Corporate Responsibility
Which are the joint objectives of the SER?a. Balanced economic growthb. Expanding infrastructurec. Increase in labour participationd. A fair distribution of incomese. Voting rights for everyone
1. A,B and D2. A,B and E3. A,B and C4. A,C and D
Answer 4 is the right answer to this question
Open question global trends and governance
Give the 2 reasons why the environmental pressure is building up
The environmental pressure is building up because of these 2 reasons:
1. Population growth
2. Increase of economy activity
M.C. question global trends and governance
The gross world product between 1950-2000:
a. Decreased, doubled and redoubled
b. Doubled, redoubled and doubled again
c. Doubled, decreased and doubled
The right answer to this question is B
Open question global trends 2015
Which are the major drivers and trends that will shape the world of 2015?
1. Demographics
2. Natural resources and environment
3. Science and technology
4. The global economy and globalization
5. National and international governance
6. Future conflict
7. The role of the United States
M.C. question global trends 2015
The World population in 2015 will be:
1. 6,9 billion
2. 7,2 billion
3. 7,5 billion
The right answer to this question is 7,2 billion which is answer 2
Open question Scenarios
What are scenarios?
Scenarios are multiple, plausible stories about the future
M.C.question Scenarios
Types of subjects for scenarios include:a. Large and sudden changes in salesb. Worries about sustainability in the futurec. Sudden increases in the price of raw materialsd. Tax increasese. How to operate in the future
Which are right?1. A,B and E2. A,B and D3. A,C and D
The right answer is 3. A,C and D
Interview
Mr. Vaandrager Global trend: credit crisis Trend for Starbucks: new market Trend for 2015: climat change and economy
will change
Questions?
Thanks for your time and attention!
Are there any questions?