Global Trends and Issues

Lindy, Inge, Corine, Mark and Marloes

Index of our presentation

Global Trends and Issues Questions for the exam Interview Questions?

Major Global Trends

• Consumers are requesting higher quality products

• Consumers are becoming more aware of ‘going green’

• Consumers are also becoming more health-conscious, since obesity is evident in many nations

Major Global Issues

The amount of pollutants in the water systems throughout the world

The emission of greenhouse gases, mainly being the burning of fossil fuels– High carbon deposits

Consequences If Starbucks Doesn’t Follow These Global Trends

• Higher quality products:– Run the risk of losing a large section of their consumers, both

current or potential• Heavy movement towards ‘going green’:

– May miss out on government incentives that are set in place to help make their nation more eco-friendly

– Again, may lose out on current or potential consumers who support the ‘going green’ trend

• Healthier products:– The food industry in general has strong pressure on offering

fresher, healthier products to their consumers or they may notice a decrease in sales

Consequences if Starbucks Doesn’t Take Actions Against These GlobalIssues

The amount of pollution/litter in water systems worldwide:– Aside from using recycled paper & plastic for their

containers, Starbucks cannot really monitor what their consumers do once outside the store

Greenhouse gas effect:– They can be using inefficient operating practices

that costs the company additional money to pay for less eco-friendly power sources

What Starbucks Has Done to Stay Competitive Based on Global Trends

• Higher quality products:– Starbucks has already enacted the use of more

expensive beans that give their coffees a richer, bolder taste

• Movement towards ‘going green’:– Starbucks has already began using better lighting that

requires less energy to operate– Currently ranked 15th in the U.S. for being among the top

25, according to the U.S. Environmental Agency

What Starbucks Has Done to Stay Competitive Based on Global Trends (Cont.)

Healthier products:– Starbucks uses only the freshest beans and other

products to their consumers

What Starbucks Has Done to Stay Competitive Based on Global Issues

Water pollution/litter:– Use recycled materials for their containers

Greenhouse gas effect:– Switched out their lighting to lights that use less

energy to operate

Sources

http://en.wikipedia.org/wiki/Starbucks

Information previously gathered by other groups for the global issues and trends (credited to their respective websites)

Open question Corporate responsibility

What is the SER?

SER: Sociaal Economische Raad, is the main advisory body to the government (and to parliament) in the field of social and economic policy issues

M.C. question Corporate Responsibility

Which are the joint objectives of the SER?a. Balanced economic growthb. Expanding infrastructurec. Increase in labour participationd. A fair distribution of incomese. Voting rights for everyone

1. A,B and D2. A,B and E3. A,B and C4. A,C and D

Answer 4 is the right answer to this question

Open question global trends and governance

Give the 2 reasons why the environmental pressure is building up

The environmental pressure is building up because of these 2 reasons:

1. Population growth

2. Increase of economy activity

M.C. question global trends and governance

The gross world product between 1950-2000:

a. Decreased, doubled and redoubled

b. Doubled, redoubled and doubled again

c. Doubled, decreased and doubled

The right answer to this question is B

Open question global trends 2015

Which are the major drivers and trends that will shape the world of 2015?

1. Demographics

2. Natural resources and environment

3. Science and technology

4. The global economy and globalization

5. National and international governance

6. Future conflict

7. The role of the United States

M.C. question global trends 2015

The World population in 2015 will be:

1. 6,9 billion

2. 7,2 billion

3. 7,5 billion

The right answer to this question is 7,2 billion which is answer 2

Open question Scenarios

What are scenarios?

Scenarios are multiple, plausible stories about the future

M.C.question Scenarios

Types of subjects for scenarios include:a. Large and sudden changes in salesb. Worries about sustainability in the futurec. Sudden increases in the price of raw materialsd. Tax increasese. How to operate in the future

Which are right?1. A,B and E2. A,B and D3. A,C and D

The right answer is 3. A,C and D

Interview

Mr. Vaandrager Global trend: credit crisis Trend for Starbucks: new market Trend for 2015: climat change and economy

will change

Questions?

Thanks for your time and attention!

Are there any questions?