global exhibition barometer - cbbs.hr · global exhibition barometer 1. gross turnover 4 the 11th...

Global Exhibition Barometer 11th edition (July 2013)

A UFI report based on the results of a survey

conducted in June 2013 among UFI*,

SISO**, AFIDA*** & EXSA**** Members

(*) Global (**) USA (***) Central & South

America (****) Southern Africa

Global Exhibition

Barometer

Table of contents

INTRODUCTION page 3

DETAILED RESULTS

1. Gross Turnover page 4

2. Operating Profit page 7

3. Perception of the economic crisis page 10

4. Most important business issues page 13

CONCLUSION page 15

APPENDIX: answers per country/region page 16

2 11th Global Exhibition Barometer

Global Exhibition

Barometer

Introduction

Since 2009, UFI has regularly assessed the impact of the economic downturn by developing a “Crisis Barometer” based

on the perceptions of UFI members in 84 countries and including, for the USA, an identical survey conducted by SISO

(Society of Independent Show Organizers). The scope of the survey has since been broadened to include members of

AFIDA (Asociacion International de Ferias de America) in Central and South America and of EXSA (Exhibition and

Events Association of Southern Africa).

Results of this survey were initially published in February, May & August 2009. This report has evolved as the “Global

Exhibition Barometer”, with two surveys per year. The current document presents the results of the 11th survey

conducted in June 2013. Where possible it identifies trends drawing on the results of the previous surveys.

It should be noted that the number of replies to the current survey (217 from 56 countries) provides representative

results. However, the consolidated regional results may not reflect the situation of specific countries in that region.

Detailed replies to the first two questions related to gross turnover and operating profits are indicated for major national

markets where a large number of answers was obtained (China, Germany, Italy, Netherlands, Russia, South Africa and

USA).

Questions related to this survey should be addressed to Christian Druart at [email protected].

3 11th Global Exhibition Barometer (July 2013)

mailto:[email protected]



Global Exhibition

Barometer

1. Gross Turnover

4

The 11th Barometer surveyed the evolution of participants’ turnover expectations for the 2 halves of 2013 and the first half

of 2014 as compared to their expectations during the same period the year before (regardless of possible biennial effects).

The charts presented on the next two pages combine these results with those of previous surveys for the 2008-2012

period.

The first chart presents the percentage of companies declaring an increase in their turnover. The charts on the following

page detail these results, adding the percentage of companies declaring decreases in their turnover and the percentage of

“unknown” answers.

Survey results indicate:

• The outlook since 2011 is positive with a majority of companies in all regions declaring turnover increases. Projections

indicate that this is expected to continue in the coming year. The first half of 2014 appears as the first period

since 2008 in which 3 companies out of 4 in all regions expect a turnover increase.

• The detailed figures available for several major national markets (China, Germany, Italy, Netherlands, Russia, South

Africa and USA) show a rather similar pattern where, on average, between 56% and 71% of the companies anticipate

a turnover increase in the coming year.

• Whereas this “+/- 75%” proportion of companies expecting a turnover increase has been rather stable in Asia/Pacific

since 2010 and - with the exception of year 2012 – in the Americas, it was only reached in the second half of 2012 for

Middle East & Africa and it is not expected to be reached until the beginning of 2014 for Europe.

11th Global Exhibition Barometer (July 2013)

Global Exhibition

Barometer

0%

25%

50%

75%

100%

bef.31

Dec.2008

H12009

H22009

H12010

H22010

H12011

H22011

H12012

H22012

H12013

H22013

H12014

5

% of companies declaring an increase in turnover

when compared to their projections for the same period the year

before (regardless of possible biennial effects)

As declared in previous surveys As declared

in June 2013

Americas

Europe

Asia & Pacific

Middle East

& Africa


Global Exhibition

Barometer

30% 24%33%

7% 5% 5%16% 10% 6% 6% 10% 11%

42% 55% 40%

24%16% 16%

5%32% 38%

13% 10% 4%

28%21% 27%

69%79% 79% 79%

58% 56%

78% 77%75%

3% 3%10%

As declared

in June 2013

6

How do you expect your turnover to change when compared to

the same period the year before (regardless of possible biennial effects)?

AMERICAS

Decrease: 10% or more Increase Decrease: less than 10% I don’t know

As declared in previous surveys

Bef.31

Dec.08

H1 H2

2009

ASIA/PACIFIC MIDDLE EAST/AFRICA


H1 H2

2010

H1 H2

2011

H1 H2

2012

H1 H2

2013

H1

2014

As declared

in June 2013


Bef.31

Dec.08

H1 H2

2009

H1 H2

2010

H1 H2

2011

H1 H2

2012

H1 H2

2013

H1

2014

48% 42%27%

6% 8% 6% 3% 3% 10% 13%2%

21% 28%

35%

20%8% 14% 15% 18%

15% 10%14%

6%

31% 30%38%

74%84% 80% 82% 79% 75% 75%

72%

74%

2%12%

20%

36% 39%48%

21% 20% 13% 11% 16% 14% 15% 14%4%

27%

41%37%

34% 31%

23% 23%23% 32% 29% 30%

11%

37%20% 15%

45% 49%64% 66% 61% 55% 56% 52%

70%

4%15%

29% 28%14% 18% 15% 14%

5% 10% 7% 10% 3%

29%

29% 18%36%

23% 29%32%

14% 17% 18%

6%

71%

43%57% 64% 64% 62% 57% 63%

76% 76% 69%

72%

3%19%

As declared

in June 2013


Bef.31

Dec.08

H1 H2

2009

H1 H2

2010

H1 H2

2011

H1 H2

2012

H1 H2

2013

H1

2014

As declared

in June 2013


Bef.31

Dec.08

H1 H2

2009

H1 H2

2010

H1 H2

2011

H1 H2

2012

H1 H2

2013

H1

2014

EUROPE

Global Exhibition

Barometer

7

2. Operating Profits

The 11th Global Barometer survey questioned the evolution of operating profits for 2012 and 2013 as compared to the

previous year.

The charts presented in the next two pages combine these results with those of previous surveys which provided the

evolution of operating profits for 2009, 2010 and 2011. The first chart combines the results of companies declaring an

increase of more than 10% and those declaring a stable result (between -10% and +10%) and the next chart identifies

those with reductions in profits or losses.

The results show that:

• More than 1 company out of 2 in the Americas, and between 3 and 4 companies out of 10 in the other regions,

expect an increase of more than 10% in annual profits for 2013. These proportions are rather stable when related to

those of year 2012.

• Important differences are noted for several key national markets: the proportion of companies expecting an increase

of more than 10% in their annual profits for 2013 reaches 20% in China and Germany, between 25 and 30% in Italy

and the Netherlands, between 50 and 60% in Russia and South Africa and more than 70% in the USA.


Global Exhibition

Barometer

0%

20%

40%

60%

80%

100%

2009 2010 2011 2012 2013

8

Operating profits compared to the previous year


Americas Europe Asia & Pacific Middle East & Africa

% of companies declaring stable

profits (between -10% and +10%)

or increases of more than 10%

% of companies declaring profit

increases of more than 10%

Global Exhibition

Barometer

33%

50% 50%

32%39%

56%

46%36%

54%49%

11% 14% 8% 7%4% 5% 5%

2009 2010 2011 2012 2013

5%

33%

52%

35%29%

43%

47%

33%

47%51%

37%

11%10% 11% 16%7%

7% 2%3%

3%7% 1% 3% 4% 1%

2009 2010 2011 2012 2013

18%

44%

61%

43%34%

52%

47%

34%

43% 61%

25%

3%5%

13%2%2% 6%

2% 3% 2%

2009 2010 2011 2012 2013

9%

58%45%

60%53%36%

33%50% 20% 37%

45%

8% 5%20%

10%9%

2009 2010 2011 2012 2013

9

Loss Increase

of more than 10%

Reduced

by 11-50%

ASIA/PACIFIC MIDDLE EAST/AFRICA


Operating profits compared to the previous year

Stable (between

-10% and +10%)

Reduced

by more than 50%

EUROPE AMERICAS

Global Exhibition

Barometer

10

3. Perception of the economic crisis

Companies were asked their views on whether the impact of the “economic crisis” on their business was over or not.

The chart on the next page presents the replies together with those declared in the surveys of the last 3 years.

As in the survey conducted 6 months ago, the Americas is the only region where a majority of respondents declared that

the impact of the “economic crisis” on their exhibition business is now over. This is now the belief of 2 companies out of

3 in that region. In all other regions a rather stable proportion of 3 companies out of 4 consider that their business is still

affected by the “economic crisis”.

The following page shows that the year when it is expected that the economic crisis will be over has shifted when

compared with the results of the surveys conducted in June 2011 and 2012. The number of companies who now believe

that the crisis will end in 2013 has dropped from 44% a year ago to 10% today. 37% now believe that the impact of the

economic crisis will only end in 2014, 42% that this will occur in 2015, and 12% that it will be later than that.


Global Exhibition

Barometer

0%

25%

50%

75%

100%

June2010

Dec.2010

June2011

Dec.2011

June2012

Dec.2012

June2013

11

% of companies declaring – over the last 7 Barometer

surveys – that the impact of the “economic crisis”

on their exhibition business is now over


Americas

Europe

Asia & Pacific

Middle East & Africa

Global Exhibition

Barometer

14%

63%

15%

9%

0%

10%

44%

30%

15%

2%10%

37%42%

12%

2011 2012 2013 2014 2015 after 2015

June 2011

June 2012

June 2013

12

Anticipated end of the “economic crisis” as declared

in the last 3 years by those who consider that it is not yet over


Global Exhibition

Barometer

13

4. Most important business issues

As in the earlier Global Barometer Surveys, companies were asked to identify the three most important issues for their

business in the coming year from a proposed list of seven issues.

The results are stable in all surveys, with around 80% of all answers relating to the following 4 issues:

- “State of the national/regional economy” (26% in the current survey)

- “Global economic uncertainty” (19% in the current survey)

- “Local/national competition from the exhibition industry” (19% in the current survey)

- “Internal management challenges” (17% in the current survey).

“Environmental challenges (customer expectations, regulations, etc.)” and “Other media” issues - “Competition from

other media (ex. internet, virtual trade shows, social media)” or “Integration with other media” (ex. internet, virtual trade

shows, social media) - are currently considered as less critical.

The next slide shows the three most important issues selected.


Global Exhibition

Barometer

14

Top 3 issues


26%

19%19%

17%

9%

6%

3% 2%

State of thenational/regional

economy

Global economicuncertainty

Local/nationalcompetition from

within theexhibitionindustry

Internalmanagement

challenges (ex.finance, humanresources, staff,

training)

Environmentalchallenges(customer

expectations,regulations, etc.)

Competition withother media (ex.internet, virtualtrade shows,social media)

Integration withother media (ex.internet, virtualtrade shows,social media)

Other

Global Exhibition

Barometer

15

Conclusion The 11th Global Barometer survey, conducted in June 2013, was answered by 217 companies from 56 countries. Its

results, combined with those of the previous surveys, provide an insight into the impact of the economic crisis on the

exhibition industry since the end of 2008.

The general outlook is positive with a majority of companies in all regions still declaring turnover increases. The first half

of 2014 even appears as the first period in the last 5 years when all regions reach a strong rate of around 3 companies

out of 4 expecting a turnover increase. Whereas this rate has occurred since 2010 in Asia/Pacific and in the Americas -

with the exception of year 2012–, it was only reached in the second half of 2012 for Middle East & Africa and it won’t be

reached until the beginning of 2014 for Europe.

This turnover growth does not however directly translate into operating profit, at least in 2012 and 2013, as less than

one company out of 2 on average in all regions except the Americas project an increase of more than 10% when

compared to 2012.

In the Americas and for both 2012 and 2013, a slight majority of companies have declared an increase of more than

10% of their annual profit. The Americas also remain the only region to have a majority of respondents declaring that the

impact of the “economic crisis” on their exhibition business is now over.

For those companies who consider that it is not yet over, almost 10% believe that it will end in 2013, around 40% in

2014, another 40% in 2015 and the remaining after 2015.

In fact, the “global economic uncertainty” and “the state of the national/regional economy” remain the top issues for a

majority of companies.

THE NEXT GLOBAL BAROMETER SURVEY WILL BE RUN IN DECEMBER 2013 – PLEASE PARTICIPATE!


Global Exhibition

Barometer

Americas 36 Asia/Pacific 46 Europe 87 Middle East/Africa 48

Argentina 4 Australia 3 Belgium 4 Egypt 1

Brazil 3 Azerbaijan 1 Croatia 1 Iran 2

Canada 2 Hong Kong 5 France 3 Iraq 1

Colombia 3 India 5 Georgia 1 Jordan 2

Honduras 1 Japan 1 Germany 11 Kuwait 1

Mexico 3 Macao 1 Greece 4 Lebanon 1

Peru 1 Mainland China 12 Hungary 1 Libya 2

USA 17 Pakistan 2 Italy 9 Oman 1

Philippines 1 Kazakhstan 1 Saudi Arabia 1

Singapore 6 Kosovo 1 South Africa (*) 31

South Korea 3 Luxembourg 1 Syria 1

Taipei 1 Netherlands 9 United Arab Emirates 2

Thailand 4 Norway 1 Zimbabwe 1

Poland 4

Portugal 1

Romania 1

Russian Federation 10

Slovenia 2

Spain 3

Sweden 2

Switzerland 1

Turkey 6

Ukraine 5

United Kingdom 5

16

Number of survey replies per country/region Total = 217 (in 56 countries/regions) N.B.: 4 answers were provided for a region as a whole by large companies who operate in several countries in these regions

(*) a ratio was applied when necessary

to the answers from South Africa in

order not to produce biased

consolidated regional results


Headquarters

17, rue Louise Michel

F-92300 Levallois-Perret France

Tel: (33) 1 46 39 75 00

Fax: (33) 1 46 39 75 01

E-mail: [email protected]

Asia/Pacific Office

1101 Wilson House

19-27 Wyndham Street

Central, Hong Kong China

Tel: (852) 2525 6129

Fax: (852) 2525 6171


Middle East/Africa Office

International Fairs Ground

6th Ring Road

Mishref, Kuwait

Tel: (965) 2538 2542

Fax: (965) 2539 6316


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