global chaser - polygon

17
POLYGON Indonesia Brand Forum 2013 Presentation

Upload: indonesia-brand-forum

Post on 05-Jul-2015

170 views

Category:

Documents


2 download

TRANSCRIPT

Page 1: Global Chaser - Polygon

POLYGON Indonesia Brand Forum

2013Presentation

Page 2: Global Chaser - Polygon

OEM BusinessEurope (2008)

Austria, Belgium, Germany, Switzerland, Bosnia, Croatia, Denmark, Czech Republic, Hungary, Poland, Romania, Russia, Ukraine, Estonia, Finland, Norway, Sweden,

Portugal, Spanyol, Monaco, UKAmerika (2008)

Canada, Greenland, United States, Argentina, Brazil, Chile, Mexico, PanamaAsia (2008)

Japan, South Korea, Israel, Singapore, ThailandAfrika (2008)

Mozambique, Reunion Island, South Africa, SwazilandAustralia dan Pasifik (2008)

Australia , New Zealand, New Caleidonia,

Page 3: Global Chaser - Polygon

1. SCOTT Sports S/A – SCOTT (Worldwide)2. The Bicycle Group – KONA (Worldwide)3. Intersport – GENESIS (Austria, Czech Republic, Hungary)4. Wheeler – WHEELER (Worldwide)5. Raleigh UK – RALEIGH, DIAMONBACK, ASHTON, MTRAX (UK)6. Madison UK – SARACEN (UK)7. Soumenpolkupyoratukku Oy – INSERA, MONTANA (Finland)8. Araya – ARAYA (Japan)9. Sportzone – BERG Cycles (Portugal, Spain)10. COOP Norden – MUSTANG (Denmark, Norway, Sweden)11. Ferraris – TRIPLE-X (Argentina)12. Adventure Brands – FLUID (Australia and New Zealand)13. Mali – MALI (Hungary)14. Tradewinds – KHS15. LeRun dan Rodalink

Page 4: Global Chaser - Polygon

Rodalink saat ini telah memiliki 48 outlet: Singapura : 5 OutletMalaysia : 5 OutletIndonesia : 39 Outlet

Distribusi diluar Rodalink:Indonesia : 350 dealers dan 150 counters/ outletThailand, Singapore, Malaysia , Korea, Australia, Filipina, Czech republics, Jepang, Swiss, Croatia, dan akan membuka distribusi di Eropa next year

Page 5: Global Chaser - Polygon

Anugerah IGDS 2008-2009

Page 6: Global Chaser - Polygon

Brand Polygon didiferensiasikan dengan berpegang pada 4 pilar yaitu:

TECHNOLOGY : selalu mengutamakan inovasi technology terbaru

QUALITY : mengutamakan kualitas dalam setiap proses produksi mulai dari pemilihan bahan, komponen sampai mesin pengolah

CRAFTMANSHIP: mengutamakan kesempurnaan detail dalam finishing process

SUPPORT : mengutamakan After sales service dan customer relationship dalam merespon setiap keluhan konsumen.

Dengan 4 komponen diatas, Polygon terdiferensiasi sebagai sepeda yang terpercaya di masyarakat, mempunyai touch of style yang membuat pengendara merasa “berkelas” , dan dekat dengan customer.

4 PILAR UTAMA

Page 7: Global Chaser - Polygon

FLAGSHIP OUTLETS

Rodalink DenpasarLuas : 1800 m2Dilengkapi dengan minipumping track, shower, library

Page 8: Global Chaser - Polygon

Rodalink Jurong East – SingaporeLuas : 600 m2

FLAGSHIP OUTLETS

Page 9: Global Chaser - Polygon

International Marketing

Mengadakan pameran di berbagai negara dan akan membuat jalur distribusi di Eropa di 2012.

Malaysia Midvalley exhibition

Singapore Motor Show

Page 10: Global Chaser - Polygon

International MarketingPolygon go to Australia

Ausbike, Melbourne 2010

Page 11: Global Chaser - Polygon

TAIPEI SHOW 2011Twtc Nangang Exhibition Hall, Taipei, Taiwan16 – 19 Maret 2011

International Marketing

Page 12: Global Chaser - Polygon

EUROBIKE SHOW 2011Messe Friedrichshafen, Germany31 Agustus – 3 September 2011

International Marketing

Page 13: Global Chaser - Polygon

International Marketing

Mensupport atlit-atlit Internasional sebagai role models.

Page 14: Global Chaser - Polygon
Page 15: Global Chaser - Polygon

INTERNATIONAL RIDERS SAM REYNOLDS USING POLYGON COZMIC DX SERIES

BERHASIL MENJUARAI KOMPETISI WHITE STYLE DI AUSTRIA

Page 16: Global Chaser - Polygon
Page 17: Global Chaser - Polygon

TERIMA KASIH