glm info session

Masters Program in Global Luxury Management

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The Global Luxury Management is Unique.

The Global Luxury Management Program is the only full-time luxury graduate program in the Americas.

Two degrees (NC State and SKEMA award degrees)

Two global campus locations (USA Fall & France Spring) with future plans for additional global locations

New York City Study Tour and North Carolina Study Tour

Industry Advisory Board networking and mentoring

Global student population in program (representation 7 countries)

Career Management outreach for career opportunities in the luxury industry and personal/professional skills development3GLM 2014-2015 Class Profile

42 students76% Female, 24% MaleAverage Age: 247 Countries Represented0-3 Years Work Experience57% of students with one year or less work experience

Undergraduate Majors: Business Administration, Brand Management and Marketing, Communications, Fashion Merchandising, Humanities, STEM fields

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The Definition of Luxury Products

Luxury products have more thannecessary and ordinary characteristicscompared to other products of their category,which include their:

Relatively high level of price

Quality

Aesthetics

Rarity

Extraordinariness

Symbolic meaning

www.conceptofluxurybrands.com5

3 Sectors of Luxury

The global luxury market continues to be a growth opportunity for all three major business sectors, generating $1.4 TRILLION annually. The Global Luxury Management program takes a big picture view of business:

Personal Luxury $300 billionApparelJewelry & WatchesAccessoriesCosmetics & FragranceFootwear & Leather Goods

Luxury Transportation $400 billionAutomobilesMarineAircraftRecreational VehiclesProfessional Services

Experiential Luxury $700 billion*Hospitality (food, wine, spirits)Home & InteriorsTravel Activities & ManagementSports ManagementCollectiblesReal EstateCharitable Giving & InvolvementPersonal Health Management*not including technology category6Global luxury continues to be a growth sector, and employers are seeking individuals who understand the unique customer relationships in this environment, who can be entrepreneurial, have a global perspective, and can manage the creative and innovation processes. We are very excited to be drawing on the synergy between our colleges at NC State and SKEMAs faculty to provide students this opportunity.

-Dr. Ira Weiss, DeanNC State Poole College of ManagementGreat communicators

Customer savvy

Creative

Entrepreneurial

Global mindset

The Luxury Industry needs managers to be:

Sources: SKEMA Business School, Wall Street Journal

7 College of Management: technology & innovation, entrepreneurship

College of Textiles: fashion and textile management, design

College of Design: creativity

SKEMA Business School located on Centennial

Industry Partnerships

Thriving entrepreneurial community

Why NC State?

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9Prestigious French business school with campuses in France, U.S., China, AfricaExperience with MSc Luxury and Fashion ManagementStrong industry connectionsFaculty with research and work experience in luxuryCompany-sponsored projectsSpecial events: SKEMA luxury summit, Field tripsAccess to internships

Why SKEMA?

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11Program Overview: 4 Phases

I. INTRODUCTORY PERIOD - USAAugust: The Luxury Market Boot Camp!Introduction to Luxury Consumers & Market DynamicsGroup Dynamics & Team BuildingCareer Management Principles for Success

II. FALL SEMESTER - USASeptember: December, Strategic Business Management FocusLuxury Brand Management and MarketingAnalytic Approach to Global Luxury ManagementSupply Chain Concepts and IssuesCreativity in ManagementEntrepreneurship: Managing the Growth VentureLuxury Industry Experiences: Organizations and Executives

12Program Overview: 4 Phases

III. SPRING SEMESTER - FranceJanuary April: The Luxury Market ConcentrationConsumer TrendsAdvanced StrategyPricing, Distribution and RetailAdv. Service ManagementSustainable DevelopmentValue Marketing & Mgt.Finance and Accountability in Luxury and FashionAdvanced Advertising StrategiesHow to Build a Brand

IV. SUMMER STUDY - FranceMay December: Jump Starting My Luxury Career! Researching and Securing a Luxury Industry InternshipInterviewing and Acceptance of Full-Time Employment

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Typical Career Paths

RetailBrand Management & Strategic PlanningMarket Research & Consumer InsightsAccount Management & SalesPublic Relations & Marketing CommunicationsDigital Marketing & Social MediaCustomer Relationship ManagementHuman Resources14Application Deadline is April 30, 2015On-line application via NC State Graduate Schoolhttp://www2.acs.ncsu.edu/grad/applygrad.htmChoose Global Innovation Management for ProgramSelect Global Luxury Management as ConcentrationConcurrent acceptance processes @ SKEMA & NCSUPassport and Visa requiredAdmissions Process

15Prerequisites:ACC 210, BUS 320, BUS 360, and MIE 330Can be taken in summer prior to program startDemonstrate proficiency in CrossKnowledge, an e-learning program available through SKEMAAlternative to the prerequisite coursesAdmissions Criteria

16Online application form (NC State Graduate School)Personal statementOfficial transcripts from each university/college attendedThree (3) letters of recommendation (online preferred)ResumeTOEFL (international students only)

Admissions Checklist

17NC In-State Tuition: $21,267.42 Out-of-State Tuition: $35,440.42Spring Semester Airfare: Approx. $1000-$1,500Sophia Antipolis Lodging: From $400/mo (single occupancy)Monthly Cost of Living Estimate: $2000/mo (rent, food, transportation, incidentals)Raleigh Lodging: From $580/mo (single occupancy)Misc. Costs: Visa, SOA Insurance, SKEMA fees, trade shows, personal travelProgram Expenses

18NC State Global Luxury Management Web Sitehttp://www.poole.ncsu.edu/mglm SKEMA Web Sitehttp://www.skema.edu/

Key Web Addresses

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