glassdoor 101 for staffing agencies

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  • Confidential and Proprietary Glassdoor, Inc. 2008-2015

    Glassdoor 101 for

    Staffing Agencies

  • Confidential and Proprietary Glassdoor, Inc. 2008-2015

    Webinar Tips for Attendees You can connect to audio using your

    computers microphone and speakers.

    Or, you may select Use Telephone after joining the Webinar.

    All lines will be muted to avoid background noise.

    You can ask questions at any time by typing them into the Questions Pane.

  • Confidential and Proprietary Glassdoor, Inc. 2008-2015

    Featured Speaker

    Joanna Murphy Client Relationship Director at Glassdoor

    joanna.murphy@glassdoor.com

  • Confidential and Proprietary Glassdoor, Inc. 2008-2015

    #GDChat

  • Confidential and Proprietary Glassdoor, Inc. 2008-2015

    Agenda

    Why Glassdoor Tell Your Real Story Getting Started / Next Steps Action Plan Q&A

  • Confidential and Proprietary Glassdoor, Inc. 2008-2015

    Why Glassdoor?

  • Confidential and Proprietary Glassdoor, Inc. 2008-2015

    Launched: 1998

    Dining

    Everyday We Make Decisions Based on Reviews

    Since 1995 decisions have been made on reviews

    Launched: 2000

    Travel Products

    Launched: 1995

    Glassdoor helps people everywhere find the jobs and companies they LOVE.

    Launched: 2008

    Employment

  • Confidential and Proprietary Glassdoor, Inc. 2008-2015

    Why? Candidates Decision Making Process Has Changed

    +

    Hiring Manager

    Recruiter

    Career Page

    Hiring Manager

    Recruiter

    Career Page

    Today Yesterday

    Employers Perspective

    Employers Perspective

    Candidates Rely on Both Peers and Employer Insight

    Candidates Rely on Employers Insight Only

  • Confidential and Proprietary Glassdoor, Inc. 2008-2015

    Todays Candidates Decision Process

  • Confidential and Proprietary Glassdoor, Inc. 2008-2015

    Candidates Journey on Glassdoor

    These candidates really want to work for you!

    Source: Need

  • Confidential and Proprietary Glassdoor, Inc. 2008-2015

    61%

    job seekers in US use Glassdoor when

    searching for jobs

    Pros Good training for new consultants

    Hard role with very long hours Cons

    Company Benefits Annual Leave Very good. You can also buy more holidays.

    Interview Questions Recruitment Consultant Want to see what youre like working with a groupand your real personality.

    Salary Business Analyst 40k (1.1k Salaries)

    hays.co.uk/ 388 Reviews

    96% Approve

    Reviews 4.2 Fantastic company to work for

    Why Glassdoor?

  • Confidential and Proprietary Glassdoor, Inc. 2008-2015

    Global Reach: Monthly Visits

    Australia

    220,000 YoY 40%

    Germany

    300,000 YoY +160%

    India

    2,300,000 YoY +25%

    Canada

    1,400,000 YoY +55%

    US

    31,500,000 YoY +45%

    UK

    1,800,000 YoY +130%

    France

    240,000 YoY +150%

    Source: Google Analytics (Q1 2015 Average Monthly Sessions)

  • Confidential and Proprietary Glassdoor, Inc. 2008-2015

    Fastest Growing Career Site in 2014

    Job Clicks

    176%

    -40%

    -20%

    0%

    20%

    40%

    60%

    80%

    100%

    120%

    140%

    Mar Apr May Jun Jul Aug Sept Oct Nov Dec

    Visits

    96%

    Content

    84%

    Mobile Users

    127%

    U.S. Traffic Growth Sources: Need

  • Confidential and Proprietary Glassdoor, Inc. 2008-2015

    UK Growth

    155%

    UK Clients

    Traffic Growth

    N. Ireland

    24,000 Sessions

    Scotland

    98,000 Sessions

    England

    1,569,000 Sessions

    Wales

    34,000 Sessions

    New Users Avg. Page Views

    Mobile Traffic Avg. Time on Site

    959k 3.37

    40% 2:27

    Sources: Need

  • Confidential and Proprietary Glassdoor, Inc. 2008-2015

    Are You Sure Youre Not Just a Rant Site?

    70% of employees say they are OK or Satisfied with their jobs and companies

    3.2 average site-wide company ranking

    68% average site-wide CEO approval rating

    60% of reviews are from current employees

    Sources: Glassdoor User Survey 2014

  • Confidential and Proprietary Glassdoor, Inc. 2008-2015

    Getting Started

  • Confidential and Proprietary Glassdoor, Inc. 2008-2015

    Unlock Your Free Employer Account

  • Confidential and Proprietary Glassdoor, Inc. 2008-2015

    Step 1: Get Involved Today and Claim Your Profile

    1

  • Confidential and Proprietary Glassdoor, Inc. 2008-2015

    Tell Your REAL Story with Compelling Content

    Branding

    Jobs Tab

    Company Updates

    Social Media Links

    Benefits

    Social Media Feeds

  • Confidential and Proprietary Glassdoor, Inc. 2008-2015

    Tell Your REAL Story with Compelling Content

    Why Work For Us?

    Videos

    News

  • Confidential and Proprietary Glassdoor, Inc. 2008-2015

    Tell Your REAL Story with Compelling Content

    Employee Insight

    Company Photos

    Rich Analytics

  • Confidential and Proprietary Glassdoor, Inc. 2008-2015

    Step 2: Utilize Glassdoor Content

    2

  • Confidential and Proprietary Glassdoor, Inc. 2008-2015

    Step 3: Embrace Transparency OpenCompany

    3 Launched in April 2014 100+ employers have achieved OpenCompany status 13,861 Photos, Reviews, Company Descriptions contributed since launch

  • Confidential and Proprietary Glassdoor, Inc. 2008-2015

    Pace

  • Confidential and Proprietary Glassdoor, Inc. 2008-2015

    Some Glassdoor EMEA Clients

  • Confidential and Proprietary Glassdoor, Inc. 2008-2015

    Enhanced Profile Manage and Promote Brand Influence candidates with custom branded

    content, videos and social media integration

    Eliminate competitor advertising

    Showcase open positions with a direct jobs feed from ATS

    Analyze candidate demographics and job seeker activity

    Monitor brand awareness, company and CEO reputation over time

    3X Candidate Influence measured by profile page views

    Source: Glassdoor Analysis, client reports of traffic to company pages on Glassdoor vs. LinkedIn

  • Confidential and Proprietary Glassdoor, Inc. 2008-2015

    Meet Recruitment

    8 reviews; 1 salary; 2 interviews

    Competitive advertising

    Competitors jobs

    Missing WWFU messaging

  • Confidential and Proprietary Glassdoor, Inc. 2008-2015

    Morgan McKinley

    Cover image

    No competitive advertising

    Social media feed

    WWFU messaging

    Client selects featured review

  • Confidential and Proprietary Glassdoor, Inc. 2008-2015

    New Feature: Enhanced Profile Competitor Targeting

    Included for free with Enhanced Profile

    Advertise your Employer Brand on non-client Enhanced Profiles

    Target 3-5 competitors Automatic Banner Creation Self-Service

    configuration allows clients to change who they target

    Note: Enhanced Profile clients cannot be targeted by other companies or clients.

  • Confidential and Proprietary Glassdoor, Inc. 2008-2015

    Job Advertising Hire Sponsor your jobs on Glassdoor

    Rotate jobs based on hiring priorities

    Dedicated Client Service Manager to manage your Job Slots

    Promote across multiple channels: mobile, email alerts, on competitor pages and throughout Glassdoor as Jobs You May Like

    Uniquely target ideal candidates based on demographic data, interest, and behavior

    2X Better Applicant Quality Source: As measured by applicant-to-hire ratios, Brandon Hall Group, 2014

    30% Lower Cost-Per-Hire Compared to Other Recruitment Channels

    Source: Cost-per-Hire Analysis, Brandon Hall Group, 2014

  • Confidential and Proprietary Glassdoor, Inc. 2008-2015

    Employee Engagement Campaign

    Get more reviews on Glassdoor by strategically asking your employees to leave feedback from new hires to executives Why? To inspire current employees to share their experience at the company. Whats the outcome? Often times, happy employees havent thought to come to Glassdoor. This will remind them to share their experience with researching job seekers helping you attract top talent!

  • Confidential and Proprietary Glassdoor, Inc. 2008-2015

    Glassdoor Brand and Reputation Analytics Brand Awareness

    Company Reputation Employee Sentiment

    Your Company Competitor No. 1 Competitor No. 2

    Your Company Competitor No. 2 Competitor No. 1

    94.9% 97.3% 46.8%

  • Confidential and Proprietary Glassdoor, Inc. 2008-2015

    Accelerate

  • Confidential and Proprietary Glassdoor, Inc. 2008-2015

    Action Plan

    Tell your employer story with dynamic branded content

    Add company photos and videos

    Share company updates with candidates

    Integrate social media

    Promote your jobs with a direct feed from

    your career site

    Highlight company perks and benefits

  • Confidential and Proprietary Glassdoor, Inc. 2008-2015

    Questions?

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