glam 2008 v12

Founded with one Big Huge idea:

Help Bring Brand Advertisers Online

Samir Arora, Nov, 2008 © Glam MediaGlam Media

Advertising Growth: This has happened Before

TV Ad Growth has 4 Big Volume Components

Source: Nielsen Media Research Custom Survey 2008


Online Advertising Today: Time Spent

Internet is now #2 after TV, #1 for Young Adults & Teens

Source: After TV: Nielsen Media Research Custom Survey 2008

Time Spent Time Spent vs Ad Spend

Largest Upside Largest Downside

38% 38%

Young Adult

& Teens


Display Ads Market Today: The Reach of Portals

With 74% Reach, Yahoo only has 7% of Internet Usage!

% Reach of Internet Audience Today (comScore)

% Usage of Web (PageViews)

Yahoo Japan is:

84% Reach, 19% of Usage

Source: comScore CEO Presentation


Display Ads Market Today: Internet vs TV

The Internet usage is larger than TV between 7 am—8pm

TV and Internet Usage

Source: Accel Presentation


Online Advertising Today: Time & Influence Online

The Media Paradox of the Internet

Source: After TV: Nielsen Media Research Custom Survey 2008

Least Authoritative Most Influential

This is the reason most Newspapers, Magazines, and Radio are failing online. Like TV, the Internet is a less Authoritative Medium.

Rather than go to than large “hits” media brands–Users go to mid–long tail sites with less authority, but are more influenced


Online Advertising Today: Internet Advertising

Display is now 44% of total spend online

Display

44%

Source: IAB, PWC, Display Details Company Estimate


Display Ads Market Today: The Decline of Portals

Driven by Google–Reach of Destinations is Declining

Source: Kieth Teare, Fred Wilson


Display Ads Market Today: Power of the Foothills

Vertical Networks Combine the Reach of the Mid & Long Tail

Source: comScore MediaMetrix

Top 10 in Pure Digital Media


Display Ads Market Today: Display Ad Categories

Use the 80-20 Rule: Focus on Only 4 Big Display Choices

$0.10-$1 CPM $8-100 CPM$5-$8 CPM$1-$4 CPM

Remnant

Ad Networks

Mass-Horizontal

CPM

Optimized

Ad Networks

Vertical Networks

Premium Content

Niche-Targeted

Ad Rep

Vertical

Networks

Portals

Premium Content

Large-Reach

Run of

Network

Portals

Social Networks

User Gen Content

Mass-Utility

Targeted

Social

Networks

Premium

Targeted

Direct

Response


The Story of Glam : Building a Media Company

1 Glam’s reach is Number 1 in Growth in Traffic in 2006-08. Grew from289,000 to approximately 98 Million Global, and 56 Million in USAhead in Reach of Facebook, CBS, NYT, Disney today, Faster growing than YouTube, MySpace & FaceBook.

2 Glam is Number 1 in Top 10 Women’s Properties globally, MediaMetrixNumber 10 in the Top 100 in US web properties & Number 10 inDisplay Ads providing Mass Reach with Niche Engagement

3 Vertical Focus: Launched in Fashion, then expanded across Channels:Beauty, Living, Home, Travel, Health, Wellness, Family, Luxury

4 Focused on Brand Advertising Ad Impressions have grown from 1.7Million to over 2.2 Billion, an increase 80,000%

5 Network has grown from 12 to over 700. Glam is the Number 1Women’s Lifestyle Network online. Many Millionaires created everyyear — the eBay Powers Sellers model for Publishers & Editors


The Story of Glam : Game Changing

Reaching 56M Women Monthly in the US in 2 1/2 years

Top 10


The Story of Glam: Verticals by Audience & Channel

Virtuous Cycle of Expansion

Audience Focus

Women 18-49

Glam Network

Channel Focus

Style

Fashion

Beauty

Luxe

Health

Wellness

Eco

HealthLiving

Home

Food

Travel

Celebrities

Movies/TV

Music

Entertainment

African American

Men 18-49

Brash Network

Mom’s

Parenting

Kids

Family


Display Ads Market Today: Targeting Power

List of Sites when Vertically Grouped have Reach Targeting Power

This is the issue that is most miss-understood about Vertical Networks. If you only look at the publisher site list, you miss the change.

In Verticals like Fashion, there are no major large sites online, but when you target by Fashion as a Vertical, it has very large reach.

Source: comScore MediaMetrix


The Story of Glam: For Brand Advertisers

Helping create desire for Emotional Brands


The Story of Glam: For Brand Advertisers

Glam Today: Top Brand Advertisers of the World


The Story of Glam: Vertical Content Network

DevelopersGlam Applications

ApplicationsVideo Search, Filtering,

Curate, Ratings, Comments

Publishers

Glam Publisher Network

Vertical Network Publishers

Content Creators

Video

Media Companies

E!, Lifetime, Sony, TV Guide

Media Platforms YouTube, Briightcove

Indie Producers CelebTV, VideoJug, WatchMojo

Glam Platform

Advertisers

Brands

Agencies

Video and Display Brand

Engagement

AudienceWomen 18-49

Groups: Spenders, Mom’s, Teens, Multi-Cultural


The Story of Glam: GlamTV Platform


Digital Targeting: Glam Evolution™ Targeting

Brand Sense: Brand Engagement Accountability: 5 Point Targeting

1Audience

2Contextual

3Behavioral

4Primetime

5Placement


Advertising Growth: Fundamentals are Strong

Online Ad Growth will continue to Reach #1 Media over TV

Source: Nielsen , eMarketer, Company Estimates


Display Ads Market Today: Display Ad Categories

Use the 80-20 Rule: Focus on Only 4 Big Display Choices

$0.10-$1 CPM $8-100 CPM$5-$8 CPM$1-$4 CPM

Remnant

Ad Networks

Mass-Horizontal

CPM

Optimized

Ad Networks

Vertical Networks

Premium Content

Niche-Targeted

Ad Rep

Vertical

Networks

Portals

Premium Content

Large-Reach

Run of

Network

Portals

Social Networks

User Gen Content

Mass-Utility

Targeted

Social

Networks

Portal Destinations

Targeted

80% Focus on Premium

Engagement

Sharp Decline of Portals

and Top Destinations

Remnant Ad Networks DR

80% Focus on Value:

Measured Price-Performance

Test Exchanges, Optimzed

Networks, and Mass-Targeting

Vertical Premium

Targeted

80% Focus on Targeting

Premium-Primetime

Display Platforms & Tech

Vs Pure Ad Reps Firms

Social Networks DR

80% Focus on Performance &

Self-Serve Ads in Utility Mode

Select Targeted Opportunities

Like Music for MySpace

Founded with one Big Huge idea:

Help Bring Brand Advertisers Online

glam 2008 v12

Technology