#givingtuesday - vancouver meetup

#GivingTuesday is not just an excuse to make another ask...

#GivingTuesday’s rising tide can help lift all boats… something philanthropy could use

10 Tips in 10 Minutes

December 1st, 2015

It is a global movement for giving that happens each year after Black Friday and Cyber Monday.

It’s a time when Canadians, charities and businesses come together to celebrate giving and participate in activities that support charities and non-profits.

There is no “right” way to participate as long as it supports generosity and giving. Donate, volunteer time, help a neighbour, or spread the word.

GivingTuesday Canada was founded in 2013 by the GIV3 Foundation and CanadaHelps.

What is

Introduction to GivingTuesdayLys Hugessen | GIV3

101%Increase in mobile transactions compared to 2013

63%Increase in online giving on #GT compared to 2013

68+Countries had active #GIVINGTUESDAY efforts in 2014

27,000+Charities, nonprofits, corporations, community groups and government agencies participating in#GIVINGTUESDAY

15.4 BILLION+Total global impressions in traditional and social media

40%Increase in avg donation on #GT compared to 2013

#GivingTuesday is important but don’t forget about other important days (December 31…)


December 1st, 2015

Set A GoalChoosing a GivingTuesday goal or objective is the first step to a successful campaign. Here are some ideas to get you started:

• Acquire new donors• Drive incremental donations from new and/or current donors• Strengthen relationships - convert current donors to monthly giving• Recruit new volunteers or engage current volunteers• Build awareness for your charity

Tip: Set a SMART goal such as “Collect 500 pairs of socks”

SpecificMeasurableAttainableRealisticTimely



December 1st, 2015

Plan an ActivityPlan something tangible. This will prove more effective than asking your supporters to donate to your cause just “because it’s GivingTuesday”. Some ideas:

◆ Find a matching donation partner◆ Hold an open house◆ Team up with a local business for a volunteer event ◆ Launch a petition◆ Create a Thank You campaign for your supporters

Don’t forget to let us know about it! Update your profile on GivingTuesday.ca to let Canadians know about your GivingTuesday plans.

Tip: Your activity can be SMART too!


Use incentives… any incentive...


December 1st, 2015

Goal: Feed Nova Scotia wanted to generate $20,000 for their Christmas basket program

Activity: Using a matching donation from Sobey’s and a couple of adorable twins to promote it, Feed Nova Scotia drove awareness using social media and email

Impact: Feed Nova Scotia received 20 times more donations compared to a typical day in December, raising more than $100,000 on GivingTuesday.

Example: Drive incremental donations using a matching gift


Matching works and allows for companies, foundations & donors to make different impact

Example: Recruit new volunteers or engage current volunteers

GivingTuesday can be used as the perfect opportunity to shift the conversation and promote another important way for people to support your organization: volunteering.


December 1st, 2015

• Team up with a local business to borrow some of their employees’ professional skills for a day.

• Ask volunteers to host a bake sale for your charity on GivingTuesday.

• Hold a Volunteer Day – either a project at your office or an outreach program.


Increasingly, people want to use their social influence to benefit the causes they care about

Carleton University used a Thunderclap to increase their social reach on #GivingTuesday

People not only want to use their social influence but they get information through influencers


December 1st, 2015

You can use social media, email, video or simply a picture with heartfelt words.

TIP: Animoto is an afforable, easy tool for creating great videos.

Example: “Thank YOU” to Donors, Volunteers, Staff and Supporters!



December 1st, 2015

Communicate with your community using email, social, phone, or in person meetings.

Share your GivingTuesday goals and activity to build anticipation and excitement. Ask your supporters to share your stories – and post plenty of content that they’ll want to share!

Tip: some of the best campaigns in 2014 launched weeks before and continued well into the month of December.

Make a communication plan

Leverage social media. Don’t forget to use the hashtag #GivingTuesdayCa


What worked: Our GT Email Strategy!

• Donor outreach plan:

• 60-day: Save the Date

• 30-day: You Can Make a World of Difference

• Week Prior: You MADE a World of Difference

• 3 Solicitations on GivingTuesday

Save the Date Email: 60-day

You Made A World of Difference: 30-day

GivingTuesday is Getting Close: 7-day

GivingTuesday: 1-day


December 1st, 2015

What to do on GivingTuesday!

● Tell your supporters what you’re doing that day.● Make sure your profile on www.GivingTuesday.ca is up-

to-date so that we know what you’re up to!● Be ready for media interest in your planned

GivingTuesday activities.● Follow @GivingTuesdayCa and the hashtag

#GivingTuesdayCa on Twitter all day long to keep up-to-date on the latest GivingTuesday news.

● Keep your supporters up to date on your progress throughout the day – are you getting close to meeting your goals?!.


GivingTuesday@8:30

GivingTuesday @ NOON

GivingTuesday @ 4:00


December 1st, 2015

AFTER GivingTuesday SAY THANKS!

● Share thanks with your supporters and let them know the impact they have made.● We provide #ThankYouThursday resources: Ready-made images you can use on web sites,

emails and social media and frames you can use to add your logo, message or image.● On GivingTuesday we get out the GIVE.● On #ThankYouThursday we say thanks.


#GivingTuesday thrives on mobile devices… do you?

Some Tools, People & Resources

● givingtuesday.ca● Network for Good● Classy● Knight Foundation● DonorPath● Blackbaud● Beth Kanter● Nonprofit Tech for Good

● CanadaHelps● FundRazr● Chimp● CauseVox● Animoto● Thunderclap● Hootsuite● Bombbomb● Canva● Pexels


December 1st, 2015

In 2014 civic groups rallied across Canada and engaged their communities in creative and inspiring ways


✓ Host an information session for local charities, media and other organizations

✓ Engage the mayor for a proclamation and to call a press conference

✓ Find social media ambassadors

✓ Approach local business associations to participate

✓ Approach local transit authority

✓ Engage local celebrities and sports teams

✓ Make a communication plan to engage local media and the public


December 1st, 2015


December 1st, 2015

www.givingtuesday.cafacebook.com/givingtuesdaycanada

twitter.com/GivingTuesdayCaplus.google.com/+GivingtuesdayCa

[email protected]

Special Thanks

● Vancouver Foundation● Vancouver Public Library Foundation● Giv3● CanadaHelps● Net2Van● AFP Vancouver

#givingtuesday - vancouver meetup

Government & Nonprofit