givezooks intro board (no audio)
TRANSCRIPT
Social Fundraising with givezooks!
1Tuesday, May 25, 2010
Nonprofit
Co-Workers
Family
Friends
Social Fundraising is the intersection of social networking and online fundraising.
Otherwise known as the Obama model, peer‐to‐peer fundraising or people to people fundraising, social fundraising is the evolution of online fundraising to encompass web 2.0 techniques.
Individuals are 100x more likely to give when asked by someone they know, according to a report About Microphilanthropy.
What is Social Fundraising?
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The Donate Button hasn’t worked
• Online donations = online fundraising
• Why only 10% online?• Donors want choice• How do new donors find you?
• Donate buttons are static• Treats donors like a transaction
versus engaging a supporter• One-way engagement model
• ‘Hidden’ on your website• To find new donors outreach needs
to go to where people are...
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So - what has worked?
• Personal Storytelling• People are moved to action by the
stories of your organization’s accomplishments
• Linking impact to action• Show how even a small donation can
have an impact
• Show Progress• Let people know the goal and how
they can help close the gap
Be specific - show impact
4Tuesday, May 25, 2010
givezooks! confidential 2010
So - what has worked?
• Personal Storytelling• People are moved to action by the
stories of your organization’s accomplishments
• Linking impact to action• Show how even a small donation can
have an impact
• Show Progress• Let people know the goal and how
they can help close the gap
Be specific - show impact
5Tuesday, May 25, 2010
givezooks! confidential 2010
So - what has worked?
Empowering people...
• Empower your supporters• Let them tell others why they are involved• Allow your supporters to do more than
donate -- promote, fundraise
• Expanding your donor base• Allow supporters to reach out to their
personal networks• People are 100 times more likely to give
when asked by someone they know (About MicroPhilanthropy)
6Tuesday, May 25, 2010
givezooks! confidential 2010
So - what has worked?
Empowering people...
• Empower your supporters• Let them tell others why they are involved• Allow your supporters to do more than
donate -- promote, fundraise
• Expanding your donor base• Allow supporters to reach out to their
personal networks• People are 100 times more likely to give
when asked by someone they know (About MicroPhilanthropy)
7Tuesday, May 25, 2010
Introducing givezooks!
“Big organization” style fundraising for community-based nonprofits
8Tuesday, May 25, 2010
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givezooks! - your online fundraising platform
Personalize Link Impact to Action
Empower
Campaign Grassroots
Involve
Wish List Events
Sponsors
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Personalize your message with Campaigns
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Personalize your message with Campaigns
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Link Impact to Action with Wish Lists
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Link Impact to Action with Wish Lists
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Empower your supporters with Grassroots
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Empower your supporters with Grassroots
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Empower your supporters with Grassroots
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Involve your supporters with online Events
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Use the web - not just your website...
Promoting your story...
Wish List Events
Sponsors
Campaign Grassroots
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Collecting and analyzing donations
Wish List Events
Sponsors
Campaign Grassroots
Thank You Letter Analytics
Wire TransfersStock Transfers
Mailed DonationsPledges
Gift CardsRecurring Donations
Giving Options
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Success Stories
20Tuesday, May 25, 2010
Customer Success
Serving Nonprofits across Multiple Sectors...
$400
Average Online Donation
Bishop
Diegogarcia
High School
$27,617,055
21Tuesday, May 25, 2010
givezooks! Success Story - Bishop Garcia Diego
$1.85M raised since 6/08 using givezooks!
Wish Lists Events GrassrootsCampaigns
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givezooks! Success Story- Santa Barbara Botanic Garden
•First 15 hrs - $8000 raised
•Average donation: $142
Disaster Recovery Campaign
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Pricing
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Pricing
$129/mo. ($1419/yr. )
$249/mo. ($2739/yr. )
$499/mo. ($5489/yr.)
25Tuesday, May 25, 2010
Credit Card Processing
‣If you already accept credit cards, chances are we can integrate with your existing solution
‣If you do not accept credit cards, our partner Axia offers a turnkey solution
* *
$15/month2.2% Transaction Fee (Visa & MC)3.0% Transaction Fee (AMEX)$0.30 per transaction
*
* Supports recurring donations
*
26Tuesday, May 25, 2010
Optional Service Packs
JumpStartCampaign,Wish List
GrassrootsEvent
or&
$199one-time fee
Social Media JumpStart
$299one-time fee
$99one-time fee
Event SetupEvent
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Summary
• It’s not just for the ‘big guys’ anymore....
• Impact and empowerment moves people to action
• Find new donors via new promotion channels
• Options increase the likelihood of increased donations
• Increase your capacity by tapping supporters, corporations
• It’s easy - no hardware - no software - or IT help required
• We develop the software - you develop your donor base
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QuestionsAbout givezooks! Contact us
@givezooks
facebook.com/givezooks
www.givezooks.com 866-622-8817or
29Tuesday, May 25, 2010