gito.me - your ecommerce enabler

CostpriZe Headquarters: 6/5 “Legacy” Convent Road, Bangalore 560025 India, email: [email protected]

In the Internet world today especially, in India and the other

emerging markets, the growth potential for e-commerce is

unbound. Yet the merchant does not have the proper means of

leveraging the potential to grow their business effectively. A

merchant could be any manufacturer, distributor, retailer (single

store/multi-store), franchise brand, market place, association or

any individual or organization that would like to effectively

leverage the online world for growing their business.

The merchant seemingly has a couple of options

to enter the e-commerce arena. One is to sell their

products/services on other e-retail sites or build

their own individual company sites and sell through

those sites. If they choose to do the former they will

heavily lose on margin and brand; the latter is not

convenient because they have to either distract

from their core competency or be dependent on

an IT services individual or company for the

technology for their online business.

Gito.me is a merchant centric ecommerce

technology platform that enables

businesses to go online and sell directly to

internet consumers. The trend and the

need for businesses is not being online or

offline but being omni-channel, hyper-local

and mobile app enabled. By coming onto

Gito.me platform you as a merchant will

get all the tools and technologies needed

to become omnichannel, hyper-local and

mobile app enabled. You will be able to

engage your consumer through all channels, physical store, own online business, own mobile

app, consumers door-step and third party marketplaces as well.

An Introduction• Omni-channel Commerce solution to the Merchant

mailto:[email protected]


Components of your online business:

There are three components to starting and growing your online business. Technology,

Operations and Marketing.

Technology:

Gito.me platform helps you with the technology part. You as a merchant need not worry

about the technology part. The technology platform helps you to take your business online. To

manage the site, inventory etc., the back-end admin tool which acts like an ERP will help you

manage the technology part of your online business by your-self or your direct staff. The

platform has the basic integrations accomplished like payment gateway, logistics, and

telephony. Integrations for existing complementary applications like Tally are provided for

seamless integration and protecting previous investments. Efficient training shall be provided

to learn the back end. Any professional who has the basic computer knowledge will be able

to undergo training and manage the day-to-day aspects of the web store front and back end

ERP. The technology is offered as a Software-as-as-Service or SaaS solution and helps the

merchant to get a slew of powerful features through the subscription model which otherwise

would be very expensive for an on-premise model. For much less than the AMC cost of a high

end package one can get the features through the SaaS model. All additional features in

subsequent versions shall be available free of cost as long as the merchant is current on

subscription. To aid the omni-channel way of business integrations are available for

aggregators of inventory across marketplaces, aggregators of logistic players.



Operations:

With technology headaches taken away from the merchant, he or she can now focus on the

management of the online business which is the operations part. He operations part also

includes the staff that is required to manage and execute the online orders. The merchant

need not maintain a different staff for online and offline business management. The same staff

can be utilized, centralized inventory can be utilized if required or distributed inventory can be

managed using hyperlocal features.

Marketing:

Marketing is like the Elephant in the room. While Gito.me provides the technology platform

and you can manage the operations on your own, Marketing is a key aspect to growing your

business.

Marketing as we are all aware is of two kinds

1. Offline, traditional or above the line marketing: This includes print media, directory

listings, bill boards, radio/TV advertisements, etc.

2. Digital Marketing is the new trend and is cost effective especially for the SME segment

who may have a limited budget for marketing. Digital marketing includes Search Engine

Optimization, Search Engine Marketing, Social Media Marketing, Email/SMS/Whatsapp

marketing, target/retarget/affiliate marketing etc.

Technically Gito.me provides integrations to Marketing Automation tools.

Depending upon the goals and budgets of marketing individual merchants can opt for doing

the same in-house or engaging an external consultant or agency to provide Strategic and

Tactical services for Traditional or Digital marketing.

CostpriZe can refer to individuals or third party agencies that can accomplish the marketing

plans for the merchants.

Simple Retail

Omnichannel Retail

Multi-brand Retail

Multi-store Retail

B2C, B2B

MarketPlace

For further information or to understand how exactly you can benefit by becoming omni-

channel, hyper-local and mobile app enabled on Gito.Me platform please contact

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gito.me - your ecommerce enabler

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