gini delhi: marketing strategy

Anwesha Bhattacharjee

IEEE Delhi Section GINI Coordinator

IEEE Member for 6 years

Delhi GINI F2F: January 31st, 2010


A. Identify the major problems – Hub reps we need your help here!

B. GINI Helpdesk – lending a helping hand.

C. Marketing IEEE to students – do’s, don’ts and why’s

D. Technical Networking – GINI’s role and contribution.

E. Targets and goals – achieving the impossible.

F. Handling the Logistics – Optimized contribution

G. Teamwork and cooperation – adhering to IEEE Ethics

H. Summarizing our to do list – The roadmap for the next two months.


Hub Reps – your call


What is a Helpdesk?

Why do we need a HelpDesk?

When I say GINI Helpdesk, what comes to your mind?

Establishing the GINI HelpDesk

HelpDesk and the collaboration platform

Volunteers for HelpDesk – recruiting and work

GINI Reps for HelpDesk


What do the stats say?

• Why do most people join IEEE?

• Why is it difficult to retain members?

What did the previous members expect of IEEE?

What did we expect of IEEE when we joined?

Why are we still with IEEE?

So where did we fail our fellow volunteers?

Is it only about mindset?

How do we make them see what we see?


Do’s for recruiting new volunteers

Talk about your experiences – convince them with passion

Tell them about IEEE Research, publications

Make them feel valuable – to your student branch, to IEEE

Tell them about GINI – talk about technical innovation,

networking and leadership.

Tell them about success stories in IEEE from people they

know.


Don’ts for recruiting new volunteers

Don’t start or end your talk with resumes, certificates and

fests.

Don’t make promises that you’re not sure you can keep.

Don’t brag, be honest about your SB – you might lose a few

members but you’ll get the respect of those who do join.

Don’t talk about things you don’t believe yourself.


How many people join and participate in IEEE activities for

technical networking? Stats please …!

Shifting the focus from Leadership alone to Technical innovation

Intra and Inter Student Branch Projects

Turning project work to Research

GINI’s Mentoring connection – Joining hands with GOLD and

Professional Members

Industrial partnership – be the entrepreneur to your research


Facts and Figures:


Stats again… which branches have a funding problem?

Splitting GINI Logistic support the Copenhagen way –

New branches.

Level 2 branches

Level 3 branches

Hub leaders

DSAC

Organizing Hub meets, F2Fs.


Personalize the IEEE

Let’s make IEEE for the people, by the people

Choose your leaders carefully

Three tier teamwork –

Level 1 –Industry

Partnership

DSAC - GINI

SB SB

GOLD

SB

Student Faculty

WIE

SB

MGA/HQ


Involving leaders and volunteers in GINI

Using the collaboration platform for PR

Market Research and expansion

Marketing, PR and Communications Team

Getting the HelpDesk up and running

Ensuring technical and academic collaboration between branches.

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