GINGER HOTELS:Nano Taj of India

Tata group Chairman Ratan Tata termed Ginger Hotels as "Nano Taj"

"Taj Mahal Bombay was the company's flagship property, which was also the highest revenue earner and the Ginger Hotels were in a manner of speaking the Nano Taj"

Vision Statement : Ginger is a fresh and warm experience, of an unsurpassed value

Mission Statement: We provide smart, clean and safe hospitality offerings by adopting Gen next-practices that constantly enhance value for our patrons.

GINGER HOTELS (History)Roots Corporation Limited (RCL) is a subsidiary of The Indian Hotels Company Limited

(IHCL). Incorporated on December 24, 2003, RCL operates the first-of-its-kind category of Smart Basics™ hotel chain across the country. IHCL operates Taj Hotels, Resorts and Palaces, one of South Asia's largest and finest group of hotels. The company was incorporated on 1902 by the founder of the Tata Group, Mr. Jamsetji Nusserwanji Tata and opened India's first luxury hotel, The Taj Mahal Palace Hotel, Mumbai in 1903.

Launched in June 2004, the Smart Basics concept created a revolution in the world of Indian hospitality.

Smart Basics — a GenNext category of hotels — Signifies simplicity, convenience, informality, style, warmth, modernity and affordability.

The concept was developed in association with renowned corporate strategy thinker, Dr CK Prahalad. The hotels are built around a unique concept that provides facilities to meet the key needs of today's traveller at surprisingly affordable rates

The first of the Smart Basics™ hotel was launched in Bangalore and was called IndiOne. Having completed the test marketing of the concept and subsequent fine-tuning of the hotel facilities and services, the Smart Basics™ concept is now ready to roll out across India. These hotels have been launched with a new name – Ginger Hotels – in sync with the fresh, simple-yet-stylish and warm world of Smart Basics™.

NETWORK OF GINGER

CURRENT LOCATIONS• Ludhiana• Haridwar• Vadodara• Surat• Nashik• Pune• Goa• Manglore• Mysor• Banglore• Pondicherry• Trivandrum• Agartala• Pantnagar• New Delhi• Guwahati• Jamshedpur• Bhubaneshwar• Durg

UPCOMING LOCATIONS

• Chennai

• Tirupur

• Indore

Smart Basics Facilities and Service

• The Square Meal™: The Multi-Cuisine restaurant for a wholesome breakfast, lunch or dinner

• Net Zone: For high speed internet connectivity • Conference Room (seats 80-100 people) or Meeting room (seats

8-10 people) • Laundry facility: Express delivery (same day delivery): Give your

clothes by 9.30 am and get them back on the same day. • Gymnasium: Equipped with treadmill, exercycle and weights, air

power bike, dumbbells, dual action poles with stepper, wrist curler, doorway chinning bar and punching bag, yoga mat

• On-site ATM: From a selected set of approved/empanneled banks • Secure parking: 24*7 security on-site: monitoring by CC TV • Doctor on call

Smart Space Rooms• Single Rooms: Ideal for the lone traveller, yet does not compromise on any of the conveniences of the other

rooms

• Twin Rooms: Separate beds for those who travel together

• Double Rooms: A queen-size bed for your comfort

• Family Rooms: Perfect for a family of four (at Delhi and Durg only)

• Special Room to look after the special needs of the physically challenged

Rooms are packed with features, to make your stay a memorable experience.

You can find the following amenities:

• 17-inch wall-mounted flat-screen TV

• 24-hour cable TV with all major channels

• Mini-fridge

• Tea / coffee maker with complementary sachets of Tea/Coffee

• STD and local direct dial, voice mail and self programmed alarm on phone

• Ergonomic work area

• Self controlled AC

• 24-hour running hot and cold water

• Branded toiletries: Body & hair wash, and hand wash

SPECIAL OFFERS

• Ginger Holiday Package - Instaescape Holidays: 2 nights 3 days getaway for just Rs. 3499

• Early Booking: enjoy flat 15% discount • HSBC offer: earn 10x reward points when using your

HSBC credit card at Ginger • Ginger Offer for SBI cards: Rs2999 for 2 nights and 3

days inclusive of breakfast and taxes • Ginger Offer for Students: if you are student, then you

can avail of a heavy discount at Ginger.

Targeted Segment

a)Middle Income Group looking for luxury in affordable price.

b)Corporate

USP: Self Service & Pricing luxury and comforts at affordable rates

Positioning of Ginger Hotels

8 Ps of Services Marketing

• Product: Smart Space Rooms, Smart Sleep, Safe Zone and Smart basic facilities and services (modernity in pdt design)

• Place : Chain of 19 Hotels through out the country and this fig is supposed to reach to 50 in coming years.

• Price : Affordable and economic pricing and special offers and discounts for students and others

• Promotions: E-Marketing, Th. Print and News media.• Process : People and Possession processing

• Physical Environment: Hotel Building, Furnitures ,Service equipments and Staff members uniform.

• People: Employees and customer

• Productivity and Quality: Its immense popularity in Economic sector for its productive and high quality services can be understood by its recent achievement that is Ginger wins Golden Star 2010 for “Best Economy Hotel” Award

Flower of Services

Information - Website, Call service, SMS, Employees etc

Consultation– Rescheduling and Cancellation & Group Booking Services offered making the process hassle free and as per the needs of customer

Order taking - Booking through Phones, Fax, Internet and Travel Agents

Hospitality - They anticipate expectations and delight their patrons with convenient and modern facilities at an

unsurpassed value.

Safe keeping - Electronic Locks on Doors and Secure parking: 24*7 security on-site: monitoring by CC TV

Exceptions - . Special Room to look after the special needs of the physically challenged and Special offers for Students.

Billing - Charges split, E-mail bills etc.

Payment - Credit card, Cash Cards and Net Banking

SWOT ANALYSIS

STRENGTH

Luxury at Affordable Price,Self Service Concept Appreciated,Its Ambience

WEAKNESSRestaurants(Buffet) for Fooding in Ginger not up to the mark

OPPORTUNITY

Improvement in Income of Middle Income Group,Corporate looking for Economical accommodations

THREAT

Terrorism,Unavailability of Land

THANKING YOU FOR

YOUR KIND ATTENTION