GINA M. JAMISON84 Vota Lane Santa Rosa Beach, FL 32459 Phone: (850) 428-0035 jamisongina@ymail.com

Professional SkillsMicrosoft Office, 2007 Word Excel Outlook PowerPoint Publisher Quickbooks

Internet Proficient

Property Management System Proficient: Par-Springer Miller Visual 1-Agilisys Entech IQWare First Resorts NAVIS Narrowcast &

RezForce

Training &RecognitionsFlorida Vacation Rental Managers Association (FVRMA) Member since 2006 Board of Directors

since 2007 Conference Chair

2011Leadership Walton Class of 2009/2010 Dale Carnegie

Leadership Training for Managers – Course Certified

Most Improved Operation (Sandestin) Front Office/Guest

Services July 2005 Guest Satisfaction

jump of 10 points Employee Satisfaction

jump of 6 points Exemplary Financial

Performance – staffing savings of $100,000 in year one

EXECUTIVE LEVEL / GENERAL MANAGEMENTHospitality & Hotel / Resort ManagementKey Operational & General Management Qualifications

Global Business Forecasting & Strategic Planning

Competitive Analysis, Positioning & Pricing

P&L Management Creative Branding & Marketing

Team Development & Performance Enhancement

Conflict Resolution Capital Investment Planning & Financial

Modeling QA &Customer / Owner Services

Glad to Have YouImplementation Specialist/Client Advocate, November 2012 – PresentResponsible for a revolving base of 200+ local, national and international clients from product build through client advocacy.

The Resort Collection of Panama City BeachDirector of Reservations/Revenue Mgmt, June 2010-December 2011Responsible for 12+ employees working in Group and Transient Reservations as well as Revenue Management for 6 individual properties and 875+ rental units Implemented outbound call program to mitigate and minimize negative financial impact in

response to Deepwater Horizon Oil Spill Re-positioned BU and presented stub budget to absorb 125 unit property in September 2010 Led department through PM system conversion from IQWare and Entech to Par-Springer Miller

in February 2011 with 3,000+ existing reservations to be converted Absorbed Revenue Management responsibility in April 2011, beat the next six months of budgets

by a combined $442,000

Garrett Realty Services, IncGeneral Manager, October 2009 – June 2010Responsible for all aspects of company operations to include Lodging Operations, Finance, Revenue Management, Marketing, Association Management oversight and Reservations – owner decided to re-engage in company as a result of Deepwater Horizon oil spill Assessed and implemented immediate changes in staffing and operations to gain financial

efficiencies for off-season profitability Implemented initial emergency response planning to Deepwater Horizon Oil Spill, which resulted

in minimal financial losses through April and May of 2010

Intrawest - Cottage Rental Agency, Seaside, Florida(CRA)Director of Finance & Revenue Management, Sept 2007 – Sept 2009Responsible for many aspects of company operations, to include Finance/Accounting, Revenue Management/Promotions and Reservations. Destination & community awarded several high profile acknowledgements, to include: Travel +

Leisure Magazine’s 100 Greatest Trips, One of the Top 12 Destinations in the World by Frommers and a feature in Conde Nast Traveler

Led Financial development during economic downturn to stable net income despite lower revenues, by using strategic financial planning instead of fear-based decisions

Positioned CRA to take advantage of any upswing in economic environment during 2010 budget planning through staffing guidelines and more accurate budget analysis. Therefore, surpassed 2010 budget in revenue and net income with a $3,000,000 budgeted revenue increase and $740,000 budgeted EBITDA contribution

Consistently improved annual Employee Opinion scores in all managed departments Ranked in top 3 guest satisfaction properties by Intrawest Resorts and exceeded Sandestin

Investments, LLC competitive set by 8 points Implemented NAVIS Narrowcast & RezForce systems in CRA Reservations to increase overall

sales and training. Benchmark and KPI scores were 88% (NAVIS Certified Power User) and 99.4% Lead Call Compliance after just 2 years of program use

Exceeded outbound call program through NAVIS by 30+% on a $750,000 budget Initiated and successfully led company through a PM system conversion from First Resorts to

Visual 1 in May 2010 with 2,500+ current reservations to be converted and 20+ years of history

Community Outreach &

InvolvementWalton County Tourist Development Council Marketing Committee

Member 2010Project Princess Founder 2010 Volunteer

Seeing Red Wine Festival Volunteer 2003– 2010

United Way Loaned Executive 1997-1999

Education

Illinois State University~Recreation & Park Administration~Communications1987 - 1991

Intrawest - Sandestin Golf & Beach ResortDirector of Front Office/Guest Service Operations, Sept 2005 –Sept 2007Responsible for 60 employees working in Front Office Operations, Guest Services and Resort PBX

Played a key role in improving financial performance of overall division by $200,000, finding synergies in Housekeeping Dispatch and Resort & Front Office PBX Centers

Increased guest satisfaction in all three departments, ranging from 5% in Guest Services and Resort PBX to 10% in Front Office Operations

Grew Employee Opinion Survey (EOS) results 10% in Front Office Operations Realized $100,000 of financial savings through more efficient staffing guidelines in year one

Director of Reservations, Sept 2003 – April 2006Supervised staff of 30+ team members for Group and Transient bookings for4 different Intrawest Resorts including Squaw Valley, Lake Las Vegas, Snowshoe and Sandestin to include 3,000+ accommodations across the US

Improved departmental financial performance by over $425,000 in first year through implementation of Reservations Processing Fee

Devised and implemented a Lease Back program to gain market share in our high end beach front units as well as improving financial performance by $100,000 in a single summer

Increased Guest Satisfaction scores and Group Meeting Scope scores an average of 5% each year Improved Reservations Employee Opinion scores by 8 points in first year Assisted in coordination and execution of evacuation of all seasonal labor from employee

housing during three major tropical storms/hurricanes Coordinated and realized $100,000+ piece of business with Home Depot immediately following

Hurricane Ivan in 2004

Asst. Director of Homeowner Services, July 2002 – Sept 2003Assisted in supervision of 6 Rental Managers responsible for maintaining and growing rental inventory, managing all aspects of Sandestin rental homeowner experience and Village of Baytowne Wharf Lodging.

Negotiated increase in management fee from varied structure to consistent 50% throughout the program, while maintaining and growing inventory

Created and implemented Standards Upgrade Program to increase overall quality of rental units, by offering homeowners bulk pricing & packages

Realigned amenity program to include all aspects of access, from memberships to outside rentals Originated and executed first Annual Homeowner Appreciation Weekend to improve

communication with homeowners and build loyalty Originated and executed first Rental Advisory Committee with elected homeowners from each of

the homeowner associations to keep communication open with all rental owners on what was happening at Sandestin as well as industry-wide

Engaged business development groups to grow business presence outside of Sandestin, to include: Wild Heron Association Management and Laterra Rental & Association Management

Additional Professional ExperienceDale E. Peterson Vacations

Reservations Manager, April 2000 – July 2002

Silver Shells Beach Resort General Manager through construction & opening, December 1998 – April 2000

Sandestin Golf & Beach Resort Director of Public Relations, March 1997 – December 1998

Seaside Cottage Rental Agency Public Relations Manager, 1995 – 1997 Executive Assistant, 1993 – 1995 Retail Sales, 1992 – 1993