giggles n' hugs
TRANSCRIPT
Investor Presentation
July 2015
Important Cautions Regarding
Forward-Looking Statements
2OTCQB: GIGL
This presentation contains forward-looking statements. These statements relate to future events or expectations regarding our future financial performance. These statements are only predictions and involve risks and uncertainties, including, but not limited to the ability to open the new location, fulfill the terms and obligations of the lease, and any other difficulties related to risks and effects of legal and administrative proceedings and governmental regulation, future financial and operational results, competition, general economic conditions, and the ability to manage and continue growth.
Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual outcomes may vary materially from those indicated. Important factors that could cause actual results to differ materially from the forward-looking statements we make in this news release include market conditions and those set forth in reports or documents we file from time to time with the SEC. We undertake no obligation to revise or update such statements to reflect current events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.
Who We Are
3OTCQB: GIGL
Family restaurant and play space Healthier, high-end version of Chuck E Cheese
Unique in the market place / First-of-a-kind family restaurant
Brings together organic gourmet food with play elements for children
Solves unmet need in family dining Parents get to eat and relax
Kids get an incredible time playing in custom 2500 sq. ft. play area:
Climbers
Dragons
Castles
Pirate ships
Swings And more
Business Basics
4OTCQB: GIGL
Three locations in high-profile malls in LA
Expanding to 12 company-owned locations by end of 2017
Support from large mall operators
Average 75% rent discounts
$500K-$700K up-front cash (covers 50%+ of build-out)
Interest from franchisees globally
Celebrity clientele and national media coverage
Strong financial performance
Revenue up 48% in 2014
1Q15 vs 1Q14: revenue up 12%; costs down 7%
Current assets up 41%; long-term liabilities down 14% at
year-end 2014
Multiple revenue drivers generate attractive store-level
profitability opportunities
Stock Basics
5OTCQB: GIGL
Recent Price $0.14
Market Cap $5.2M
Shares Outstanding 33.3M
Float 15.2M
Ave. Volume (3 mth) 22,516
*Data as of July 6, 2015
Experienced Senior Leadership
6OTCQB: GIGL
Joey ParsiFounder & Chief Executive Officer
John KaufmanInterim-President
Philip Gay, CPAChief Business Development Officer
Sean RichardsChief Operating Officer
Joan BarnesAdvisory Board
20+ year career on Wall Street
Sutro & Co., Lehman Brothers, & TD Waterhouse (managed $350M+ in assets)
Founded Giggles N’ Hugs in 2007
Former COO of California Pizza Kitchen
Grew from two locations to 70+
Former President/COO of Koo Koo Roo
33 years of restaurant industry experience
Former president & CEO – Grill Concepts, Inc.
Former CFO – California Pizza Kitchen & Wolfgang Puck Food
Former CEO & COO – Diversified Food Group
Former CEO – Color Me Mine
Managing Director of Triple Enterprises
25+ years of restaurant industry experience
20+ Years of operations management experience
Regional Director at Hootwinc, LLC (operated 7 Hooters restaurants, 1 casino & 2 bars)
General Manager of The Viper Room & Pink Taco
General Manager of the House of Blues, Planet Hollywood & Hard Rock Café
Joined Giggles N’ Hugs in 2010
Co-founder and former CEO of Gymboree
Grew brand to 400 play centers
Sold for $1.8 billion (~20x revenue)
Founder of YOGA STUDIO, sold to Yoga Works in late 2008
Joined Giggles N’ Hugs in 2012
What Sets Us Apart?
7OTCQB: GIGL
Kid-friendly play area in a true restaurant
environment
Delicious, nutritious, organic menu catered to
young children (1-10) and accommodative to
parents
Entertainment, such as puppet shows & themed
nights
Trained “aides” assist with children’s enjoyment
while parents relax
Child drop-off service (while parents shop)
First and only restaurant to offer drop-off
service in LA
MISSION:
To satisfy every parent’s need for
a restaurant that serves healthy,
delicious food and caters to their
children's experience as much as
their own.
Celebrity Clientele &
National Media Coverage
8OTCQB: GIGL
Where We Are Today
9OTCQB: GIGL
Westfield Mall – Century City, CA
Opened Dec. 2010 – “Flagship location”
Annual run rate of $1.2 million in sales (up 15% over prior year)
6,100 sq. ft.
24% of households with children
21% of household income >$100k
Westfield Topanga Shopping Center – Canoga Park, CA
10-year lease signed February 2012
Opened end of March 2013
Annual run rate of $1.1 million in sales (up 4.3% YTD)
5,900 sq. ft.
38% of households with children
30% of household income >$100k
Glendale Galleria (General Growth) – Glendale, CA
10-year lease signed February 2013
Opened November 2013
Annual run rate of $1.4 million in sales (up 16.9% YTD)
6,000 sq. ft.
47% of households with children
23% of household income >$100k
Strategic Expansion Plans:
Company-Owned & Franchise Locations
10OTCQB: GIGL
San Francisco, CA
Seattle, WA
Vancouver, BC
East Coast
Expanding to 12 company-owned locations
by year-end 2017
Ongoing interest globally from large
multi-unit franchising operators and
individual franchisees
Licensing fees ($100Ks - $millions)
Royalties (2%-8% of gross sales)
Backfill Southern California
market, with longer-term
target markets including:
Major Mall Operator Support:
Rent Concessions & Up-Front Cash
11OTCQB: GIGL
Strong interest from major mall operators
Westfield Group (55 properties)
Macerich Group (62 properties)
General Growth Properties (135 properties)
Simon Properties (300+ properties)
GIGL drives traffic to mall properties; mall
owners/operators offering significant concessions
& allowances:
Average 75% discount on rent $500K-$700K up-front cash (covers 50% of build-out)
Todd Star, former Westfield senior executive,
spearheading negotiations with mall operators
Negotiating deals on per-location basis
Licensing & Merchandising Provide
Additional Revenue Drivers
12OTCQB: GIGL
Agreement with The Licensing Shop (TLS) to extend the
Giggles N’ Hugs experience into “on-brand” products
TLS specializes in the strategic development of consumer
products; expertise includes:
Extending brands into licensed products
Creating new revenue streams
Reaching new customers
TLC clients include:
Plan to sell branded merchandise in-store as well as to top-tier
retail outlets (Nordstrom, Bloomingdales, Whole Foods, etc.)
Potential merchandising opportunities:
Organic food products (i.e. Frozen Pizzas with Mom’s
Tricky Treat Sauce, Mac N Cheese with Mom’s Tricky
Treat Sauce, and Chicken Littles with Flax Seed)
High-quality children’s apparel and accessories
Drink ware/snack cups (BPA Free)
Coloring books & stickers
Children’s vitamin water
Attractive Single-Store Economics
13OTCQB: GIGL
Initial Investment:
Build-Out $960,000
Pre-Opening Expenses +$240,000
Total Initial Investment $1,200,000
Tenant Improvement Funds -$600,000
Total Company Cost $600,000
Site Selection Strategy
Target:
High-traffic, upscale retail centers &
shopping malls
Lifestyle/entertainment centers
Areas with children under the age of 10
Empirical site selection model
Rigorous ROI review
Prototype: 6,000 sq. ft. & 150 seats
Achieve Payback in 2.5 Years
(in thousands)
YEAR 1 YEAR 2 YEAR 3 YEAR 4
Revenue $1,743 $1,893 $1,983 $2,008
SSS Growth n/a 9% 5% 2%
Costs ($1,415) ($1,519) ($1,576) ($1,571)
Store Net Profit $328 $374 $407 $437
Corporate Op. Costs ($50) ($50) ($50) ($50)
EBITDA $278 $324 $357 $387
EBITDA % 15.9% 17.1% 17.9% 19.3%
Track Record of Revenue Growth
(in millions)
14OTCQB: GIGL
$1.1$1.3
$2.3
$3.3
$0.0
$1.0
$2.0
$3.0
$4.0
2011 2012 2013 2014
31.6% CAGR
Same Store Sales Performance
Driving Positive Operating Income
15OTCQB: GIGL
$636
$822 $825$913
$781$918
$0
$250
$500
$750
$1,000
Dec 3
1, 2
01
3
Mar 3
0, 2
01
4
Jun
e 30
, 20
14
Sept 3
0, 2
014
Dec 3
1, 2
01
4
Mar 3
0, 2
01
5
-$42 -$30 -$30
$41 $37
$62
($50)
($25)
$0
$25
$50
$75
(in th
ou
san
ds)
Quarterly
Revenue
Quarterly
Operating
Income(store-level)
Key Takeaways
16OTCQB: GIGL
First-of-its-kind family restaurant and play space
Addresses unmet consumer need
Expanding to 12 company-owned locations by year-end 2017
Strong interest from franchisees globally
Experienced management team
California Pizza Kitchen, Koo Koo Roo, Wolfgang Puck Foods,
Gymboree, Color Me Mine, etc.
Significant interest/support from major mall operators
Rent concessions (75%) and tenant allowances ($500k-$700K) offset
50% or more of per location start-up costs
Proven ability to deliver financial performance
2014 revenue up 48% YoY
31.6% CAGR (2011-2014)
Multiple revenue drivers
Food, beverage, private parties, merchandise, etc.
Attractive store-level profitability opportunities
Contact Us
17OTCQB: GIGL
Giggles N’ Hugs, Inc.10250 Santa Monica Blvd., #155
Los Angeles, CA 90067Tel (310) 553-4847
Company ContactJoey Parsi, Founder and CEO
Tel (310) 780-0770
Investor Relations ContactJon Cunningham, VP of IR
RedChip CompaniesTel (800) 733-2447 ext. 107
Appendix: Awards & Accolades
18OTCQB: GIGL
Rated among best family & kid-friendly restaurants by CitySearch and GoCityKids
Voted the #1 birthday party place in Los Angeles by Nickelodeon
Voted “Best Pizza in Los Angeles” by Nickelodeon
Treat your children like the stars they are with red-carpet-
worthy fun. Giggles ‘N’ Hugs, Tinseltown’s favorite tot
hotspot, is where playtime, healthy food and happy families
converge.”
— L. Souris Hong-Porretta, Gilt City Editor
“
Appendix: What Our Customers Say
19OTCQB: GIGL
“I am a big fan of Giggles. This indoor playground has everything it takes for a great time: food, beer, wine, coffee, cookies, delicious, healthy pizza, not greasy and thick. What else do I need? Oh I forgot they also have complimentary wifi. A big plus!” – 5/2/12
“I love this place and so do my kids. Having two little ones to impress often makes it difficult unless you want to go to Chucky Cheese LOL...this place is perfect and the food is very good. Highly recommended.” –5/15/12
“This place is wonderful! We had a great time when we went to check it out. It's kid friendly. The staff was really nice. I'm looking forward to different promotions they might have coming up, including the Easter Brunch. I would highly recommend this place to anyone I know with kids.” – 4/7/11
Appendix:
Organic & Nutritious Menus for Adults
20OTCQB: GIGL
Appendix:
Organic & Nutritious Menus for Children
21OTCQB: GIGL
Appendix:
Some of Our Popular Menu Items
22OTCQB: GIGL