Getting UX Done (for Interact London)

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Local version, as presented in London (UK) on Thursday 9 October 2014.

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  • 1. Getting UX done Ian Fenn (@ifenn) Getting UX done | @ifenn #InteractLDN Interact London
  • 2. Getting UX done | @ifenn #InteractLDN Interact London
  • 3. 1. The issue conflicted with a decision makers belief or opinion. Getting UX done | @ifenn #InteractLDN Interact London
  • 4. 1. The issue conflicted with a decision makers belief or opinion. 2. Not enough resources available to fix the problem. Getting UX done | @ifenn #InteractLDN Interact London
  • 5. 1. The issue conflicted with a decision makers belief or opinion. 2. Not enough resources available to fix the problem. 3. Deferred until next major update/redesign. Getting UX done | @ifenn #InteractLDN Interact London
  • 6. A designer solves problems within a set of constraints. Mike Monteiro Getting UX done | @ifenn #InteractLDN Interact London
  • 7. A designer solves problems they often have to help identify within a set of ever-changing constraints. Ian Fenn Getting UX done | @ifenn #InteractLDN Interact London
  • 8. A designer solves problems they often have to help identify within a set of ever-changing constraints. Without authority. Ian Fenn Getting UX done | @ifenn #InteractLDN Interact London
  • 9. Build consensus Getting UX done | @ifenn #InteractLDN Interact London
  • 10. Point out the flaws and inconsistencies Getting UX done | @ifenn #InteractLDN Interact London
  • 11. Getting UX done | @ifenn #InteractLDN Interact London
  • 12. The six project phases enthusiasm Getting UX done | @ifenn #InteractLDN Interact London
  • 13. The six project phases enthusiasm total confusion Getting UX done | @ifenn #InteractLDN Interact London
  • 14. The six project phases enthusiasm total confusion disillusionment Getting UX done | @ifenn #InteractLDN Interact London
  • 15. The six project phases enthusiasm total confusion disillusionment search for the guilty Getting UX done | @ifenn #InteractLDN Interact London
  • 16. The six project phases enthusiasm total confusion disillusionment search for the guilty punishment of the innocent Getting UX done | @ifenn #InteractLDN Interact London
  • 17. The six project phases enthusiasm total confusion disillusionment search for the guilty punishment of the innocent reward and promotion of the non-participants Getting UX done | @ifenn #InteractLDN Interact London
  • 18. Unfortunately for us, we care. Getting UX done | @ifenn #InteractLDN Interact London
  • 19. It is always the best policy to tell the truth, unless of course you are an exceptionally good liar. - Jerome K Jerome (English writer) Getting UX done | @ifenn #InteractLDN Interact London
  • 20. Interviewer: Whats your greatest weakness? ! Me: Honesty. ! Interviewer: I dont see honesty as a weakness. Getting UX done | @ifenn #InteractLDN Interact London
  • 21. Interviewer: Whats your greatest weakness? ! Me: Honesty. ! Interviewer: I dont see honesty as a weakness. ! Me: I dont care what you think. Getting UX done | @ifenn #InteractLDN Interact London
  • 22. h"p://www.youtube.com/watch?v=p5ZkdHImCuQ Getting UX done | @ifenn #InteractLDN Interact London
  • 23. Communication and influence are just as important as a well-thought out prototype. Getting UX done | @ifenn #InteractLDN Interact London
  • 24. Getting UX done | @ifenn #InteractLDN Interact London
  • 25. Be labelled an expert or specialist. Getting UX done | @ifenn #InteractLDN Interact London
  • 26. Ian Fenn User experience / Interaction design portfolio Contact details: Email ian@chopstixmedia.com Web http://chopstixmedia.com/ LinkedIn http://uk.linkedin.com/in/ifenn Getting UX done | @ifenn #InteractLDN Interact London
  • 27. Client testimonials Ian is an exceptional UX practitioner, balancing the business requirements with the user's needs to produce an intuitive experience and functional design. Ian's analytical and detailed approach was key to a number of recent projects, guiding their direction and producing some great results. - Peter Lambert, Head of UX, Global Personals Ian is dedicated to delivering the simplest solution possible and always keeping the core customer need the focus of the experience, resulting in quality, intuitive interface and functionality design. - Richard Edwards, Digital Planning Director, LIDA Ian joined us to help develop a web application for a new Insurance proposition. He brought with him an abundance of usability knowledge and expertise which he was more than happy to share. This enabled us to work collaboratively increasing our in-house knowledge as well as him producing some first class outputs. He has great attention to detail and showed great flexibility in producing top notch work in a climate of incomplete and changing requirements. - Christian Young, Lead User Experience Architect, AVIVA plc I worked with Ian on the international research study of wi-fi services. Ian showed himself as an expert in user experience, his results were precise and of very high quality. It's great to have a reliable partner in the UK. - Natalia Sprogis, User Research Consultant, UIDesign Group Ian is a hard working and dedicated usability and interaction design expert. At Virgin Media he worked tirelessly to champion the user, always thinking creatively around business requirements to achieve the best experience possible. His work is backed up by a wealth of experience both in user interface design and in front end development, and I would welcome the opportunity to work with him again. - Kirsty Brown, User Experience Manager, Virgin Media Ian is a highly focused and hardworking individual who offers a wealth of knowledge particularly in the areas of user experience and accessibility. Ian is an innovative thinker and is able to bring fresh thinking to any project. Given the opportunity, I would happily employ Ian again in the future. - Lian Brook-Tyler, Head of Site, BT plc Having worked with Ian for over 3 years I've really valued his support and learnt from his depth of knowledge and understanding of the internet industry. His commitment to placing the customer at the heart of everything he does is unquestionable, as is his desire to provide an optimal, accessible user experience for all. - Martin Faux, Head of BT Broadband Office, BT plc Ian was invaluable at BT, bringing in-depth expertise in online user experience to the team as well as a passion for all things internet. His efforts went well beyond normal hours as he invested personal time to investigate opportunities to improve the site and ensuring his thinking was up-to-date by networking with other experts. - David Morgan, Head of Online Business, BT plc Ian Fenn was a very talented contributor to Alchemy Digital's projects. With his unique mix of journalistic and broadcasting experience, Ian developed compelling, content-driven solutions that were a perfect fit for our broadcast clients. Ian is a great web copywriter and is also very visually oriented; he understands what works from the end-user's perspective, what "sells" and how to develop content that is engaging and immersive. Ian always brings fresh thinking to projects and has an entrepreneurial attitude that keeps him focused on the end results. I would wholeheartedly recommend Ian for any senior interactive production or management position. - Adrian Tennant, Managing Director, Alchemy Digital Getting UX done | @ifenn #InteractLDN Interact London
  • 28. Bring solutions, not problems Getting UX done | @ifenn #InteractLDN Interact London
  • 29. Bring solutions, not problems Dont be over-invested in outcomes Getting UX done | @ifenn #InteractLDN Interact London
  • 30. Bring solutions, not problems Dont be over-invested in outcomes Have multiple outs Getting UX done | @ifenn #InteractLDN Interact London
  • 31. Bring solutions, not problems Dont be over-invested in outcomes Have multiple outs Say when you dont know something Getting UX done | @ifenn #InteractLDN Interact London
  • 32. Bring solutions, not problems Dont be over-invested in outcomes Have multiple outs Say when you dont know something Build self-awareness Getting UX done | @ifenn #InteractLDN Interact London
  • 33. What am I feeling now? What am I thinking now? What am I doing at this moment? How am I breathing? Getting UX done | @ifenn #InteractLDN Interact London
  • 34. Open up your process h"p://www.flickr.com/photos/joybot/7747594318/ Getting UX done | @ifenn #InteractLDN Interact London
  • 35. Getting UX done | @ifenn #InteractLDN Interact London
  • 36. Help others provide feedback: Encourage critique, rather than design review Getting UX done | @ifenn #InteractLDN Interact London
  • 37. The purpose of critique is to understand the design of a product and to help the creator improve it by giving them more information. ! The purpose of a design review is sign-off and often results in a list of specified changes. Getting UX done | @ifenn #InteractLDN Interact London
  • 38. Take cake! Getting UX done | @ifenn #InteractLDN Interact London
  • 39. When you present work, acknowledge others input and explain how their needs will be met. Getting UX done | @ifenn #InteractLDN Interact London
  • 40. Praise others freely, frequently, and at any time, regardless of accuracy. Getting UX done | @ifenn #InteractLDN Interact London
  • 41. h"p://www.youtube.com/watch?v=uxIE0OWsh7E Getting UX done | @ifenn #InteractLDN Interact London
  • 42. Have pre-meetings Getting UX done | @ifenn #InteractLDN Interact London
  • 43. Send designs out ahead of time or youll just get knee-jerk reactions Getting UX done | @ifenn #InteractLDN Interact London
  • 44. Never say, Youre wrong unless you want problems to escalate. Getting UX done | @ifenn #InteractLDN Interact London
  • 45. Criticise others with caution, keeping it brief and specific, and always with clear follow-up actions. Getting UX done | @ifenn #InteractLDN Interact London
  • 46. h"p://www.youtube.com/watch?v=RO1kmfLmGRA Getting UX done | @ifenn #InteractLDN Interact London
  • 47. Yes, listen. Really. Getting UX done | @ifenn #InteractLDN Interact London
  • 48. Lose the jargon Getting UX done | @ifenn #InteractLDN Interact London
  • 49. The cognitive load is too high... Getting UX done | @ifenn #InteractLDN Interact London
  • 50. The cognitive load is too high... ! (Its just plain confusing.) Getting UX done | @ifenn #InteractLDN Interact London
  • 51. This screen has such poor visual hierarchy Getting UX done | @ifenn #InteractLDN Interact London
  • 52. This screen has such poor visual hierarchy ! (This screen is a cluttered mess.) Getting UX done | @ifenn #InteractLDN Interact London
  • 53. Enhance the call to action Getting UX done | @ifenn #InteractLDN Interact London
  • 54. Enhance the call to action ! (Make that button bigger) Getting UX done | @ifenn #InteractLDN Interact London
  • 55. If you need more time to respond, take it. Promise youll come back to people and do it when you say you would. Getting UX done | @ifenn #InteractLDN Interact London
  • 56. Consider social styles Getting UX done | @ifenn #InteractLDN Interact London
  • 57. Personal styles and effective performance David W. Merrill Getting UX done | @ifenn #InteractLDN Interact London
  • 58. Less Analytical Driver Less More Amiable Expressive More Getting UX done | @ifenn #InteractLDN Interact London
  • 59. Consider learning styles Getting UX done | @ifenn #InteractLDN Interact London
  • 60. Activists learn best by doing things - engaging in activity Getting UX done | @ifenn #InteractLDN Interact London
  • 61. Activists learn best by doing things - engaging in activity Reflectors prefer to stand back and think about things Getting UX done | @ifenn #InteractLDN Interact London
  • 62. Activists learn best by doing things - engaging in activity Reflectors prefer to stand back and think about things Theorists learn best from models, concepts and theories Getting UX done | @ifenn #InteractLDN Interact London
  • 63. Activists learn best by doing things - engaging in activity Reflectors prefer to stand back and think about things Theorists learn best from models, concepts and theories Pragmatists enjoy putting ideas into practice Getting UX done | @ifenn #InteractLDN Interact London
  • 64. Watch your body language Getting UX done | @ifenn #InteractLDN Interact London
  • 65. h"p://www.youtube.com/watch?v=hjwOL9HDzOM Getting UX done | @ifenn #InteractLDN Interact London
  • 66. Smile! Keep gestures open. Nod! Look interested and attentive, but avoid intense, dominant eye contact. Getting UX done | @ifenn #InteractLDN Interact London
  • 67. Getting UX done | @ifenn #InteractLDN Interact London
  • 68. Getting UX done | @ifenn #InteractLDN Interact London
  • 69. Lack of time is our biggest enemy. Getting UX done | @ifenn #InteractLDN Interact London
  • 70. h"p://www.flickr.com/photos/benm_at/4683099590 Getting UX done | @ifenn #InteractLDN Interact London
  • 71. Demonstrate excellence without arrogance Getting UX done | @ifenn #InteractLDN Interact London
  • 72. Demonstrate excellence without arrogance Enthusiasm is contagious Getting UX done | @ifenn #InteractLDN Interact London
  • 73. Demonstrate excellence without arrogance Enthusiasm is contagious Dont be over-invested in outcomes Getting UX done | @ifenn #InteractLDN Interact London
  • 74. Demonstrate excellence without arrogance Enthusiasm is contagious Dont be over-invested in outcomes Listen Getting UX done | @ifenn #InteractLDN Interact London
  • 75. Demonstrate excellence without arrogance Enthusiasm is contagious Dont be over-invested in outcomes Listen Act as a consultant Getting UX done | @ifenn #InteractLDN Interact London
  • 76. Demonstrate excellence without arrogance Enthusiasm is contagious Dont be over-invested in outcomes Listen Act as a consultant Make time to think Getting UX done | @ifenn #InteractLDN Interact London
  • 77. First Rule of Consulting: No matter how much you try, you cant stop people from sticking beans up their nose. Jared Spool - http://www.uie.com/brainsparks/ Getting UX done | @ifenn #InteractLDN Interact London
  • 78. Millicans Law This is Millican's Law. If you have a hard gig, quiet, a death, a struggle, whatever, you can only be mad and frustrated and gutted until 11am the next day. Then you must draw a line under it and forget about it. As going into the next gig thinking you are shit will mean you will die. ! Equally, if you nail it, slam it, destroy it, whatever, you can only be smug about it until 11am the next day (in the past, I have set an alarm so I could get up and gloat for an extra half hour) as if you go into the next gig thinking you are God's gift to comedy, you will die. That is Millican's Law and it totally works. It means you move on quickly. h"p://sarahmillican.blogspot.co.uk/2012/08/the-11-o-clock-rule.html Getting UX done | @ifenn #InteractLDN Interact London
  • 79. JIRO DREAMS OF SUSHI Getting UX done | @ifenn #InteractLDN Interact London
  • 80. Any questions? Ian Fenn (@ifenn) Getting UX done | @ifenn #InteractLDN Interact London