getting to grad: a focus on student success
DESCRIPTION
Salesforce for Higher Education: Live Webinar Getting to Grad: A Focus on Student Success You spend a lot of time and money to onboard a student. And when that student, who is your brand ambassador, either leaves, transfers or doesn’t graduate, everyone pays the price. Learn how two schools are using Salesforce to help students achieve their academic goals. Western Governors University, an online competency-based university, has integrated Salesforce with their systems of record to leverage the collective data to predict student success. They will also share and demo how they are fostering a Student Community to engage students, faculty and staff. George Mason University School of Management, one of the most diverse public universities, will share and demo how they are using Salesforce for running their advising program so that they can connect students to the right resources more quickly and consistently. Join us to learn how Western Governors University and George Mason University are using Salesforce to ensure student success. Who Should Attend: Student Affairs Academic Affairs Student Services Institutional Research Officers FEATURING: - Jim Gilbert, Assistant Dean for Undergraduate Programs - Chase Schults, Salesforce Administration Manager - Sandra Sanvido, Director of Higher Education Product Marketing— ModeratorTRANSCRIPT
Getting to Grad: A Focus on Student Success
February 26, 2014
/Salesforce.comFoundation
@SFDCFoundation
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Sandra Sanvido HE Marketing Director
Salesforce.com Foundation
Jim Gilbert Assistant Dean for
Undergraduate Programs George Mason University
Chase Schults Manager Salesforce
Administraton Western Governors University
Featured Presenters
Two Ways to Ask Questions
• Use question box on webinar • Tweet questions with
#connectedcampus To be contacted by a Higher Education specialist, email: [email protected]
Chase Schults Manager Salesforce Administration
Western Governors University @David_Chase
About Western Governors University
Western Governors University is an online university driven by a mission to expand access to higher education through online, competency-based degree programs. WGU has flourished into a national university, serving more than 40,000 students from all 50 states.
WGU was founded by the governors of 19 U.S. states. At no other time in the history of higher education have the governors of several states joined together to create a university. WGU is also supported by over 20 major corporations and foundations who believe in WGU’s commitment to producing highly competent graduates.
Course Communities
All That Matters To Us
Is student success as measured by
Graduation Rates
The Challenge The same Competency-based, Self-paced model that made us innovators in higher education …
…creates barriers to knowing how best to help individual students.
For Example If a student has done nothing for two weeks, is the student on vacation, slammed at work, or thinking of dropping out?
How can we know?
Example: Enrollment at WGU
Never Admit These Uncertainty Always Admit
These
What Do We Do With These?
Red = Students that will not
graduate, wasting their and our time/
money
Yellow = Admissions tests? Interviews? Resiliency
assessments? Get some right. Get some wrong.
Green = Enroll them Today!
What We Did
• Used technology (a.k.a.“the black box”) to create predictive models that shift Yellows into Reds and Greens
• The net result is not accepting 16% of students we would have admitted at the cost of 1% of the students that would have graduated
How it Looks
What we thought was Important
What we learned was Important
Applied to Courses • Combined enrollment profile with WGU History to predict
likelihood before a student begins a course.
• Monitor course consumption to identify trends towards at-risk or not at-risk
Example: Course Navigation Predicts Success
Machine Learning algorithm can predict pass or fail with 77% accuracy after a student’s first session
How Faculty See It
Legacy Communities
• Old and clunky – Lack of integration points
• Unable to meet the demands of the University –Inability to scale properly with the enrollment demands
• Limited social interactions – Very Limited
social capabilities – siloes for each course
What we are using…
• 3 Salesforce Communities • Chatter Groups for each
course • Salesforce KnowledgeBase • Chatter API • 1 Custom object • 2 Triggers
WGU Commons
Community/Social aspect throughout the entire student portal.
Personalization • The prediction supports a
strategic goal of providing a personalized higher-education experience
• Business Rules vary based
on student profile: A. Weekly contact vs. daily B. Referred for tutoring
before a course starts
Early Results • Look very good • For a pilot of 1400 students,
a focus Red and Yellow student has resulted in a 10% improvement in On-Time-Progress (OTP)
• If history holds, this will result in a significantly improved graduation rate.
George Mason University
• Founded in 1972 • Largest public 4-year institution in Virginia • Approximately 34,000 students • Main campus in Fairfax, VA • Opening Mason Korea in March 2014
5 majors and 2 minors 3500 undergraduates Implemented Salesforce in May 2011 13 active users in academic advising, career counseling, and admin support Approximately 2/3 transfer student population
School of Management
Getting students here
Advising Commitments
Academic Advisor
Student Development
Uphold Academic
Regulations
Academic Resource
Personal Resource
Salesforce in Advising
• Who they are • Who they’ve seen • Prior conversations • Exceptions requested • Resource referrals • Special Populations • Notifications from us
Appointments and Walk-Ins
Removing the Barriers
– Academic preparedness • Students not engaged with school • Overconfidence regarding time management • Large numbers of repeated courses • Students getting “bottlenecked” with course prereqs
– External Circumstances – Academic policies
• Students removed from majors after course repeats • Students on suspension or probation
Student Advisor-Interactions Students at risk of being removed by semester
Salesforce for Advising Admins
• Support your students, Support your staff
• Track at-risk populations • Academic Appeals • Student development • Assessment • Resource data
Clarity
Consistency
Transparency
Advisor & Student Accountability
Student Success and Retention
• Maintain a relationship • Get to the real questions faster • Follow-up opportunities • Consolidated information • Reinforced expectations • Deliver a consistent experience
Thank you
Jim Gilbert Assistant Dean George Mason University School of Management E-mail: [email protected] Twitter: @jedhunter1
Q&A
