getting the most from video
TRANSCRIPT
GETTING THE MOST FROM VIDEO January 28, 2014
Introductions and house keepingGetting the most from videoSimple ways to get started with videoGetting noticed by the networksKey performance metrics for videoQuestions & Answers
GETTING THE MOST OUT OF VIDEO
VideoLink LLC. 1230 Washington Street | West Newton, MA 02465 videolink.tv
Stu SiegalDirector of VLStrategies™ [email protected]
Marianne RoccoDirector of [email protected]
THE PRESENTERSTHE PRESENTERS
VideoLink LLC. 1230 Washington Street | West Newton, MA 02465 videolink.tv
Challenging
Scary
Overwhelming
It can freeze you in your tracks.
GETTING STARTED WITH VIDEO
VideoLink LLC. 1230 Washington Street | West Newton, MA 02465 videolink.tv
Trusted partner
Reliable resource
Educational
Relevant
What do you want to be for your audience?
WHAT’S THE GOAL OF THE VIDEO
VideoLink LLC. 1230 Washington Street | West Newton, MA 02465 videolink.tv
Identify what you want from video.
Thought leadership
Brand awareness
Better engagement
Better leads; better clients
WHAT’S THE GOAL OF THE VIDEO
VideoLink LLC. 1230 Washington Street | West Newton, MA 02465 videolink.tv
Desired outcomes require different
videos
TestimonialsHow-toTrainingUpdates
WHAT’S THE GOAL OF THE VIDEO
VideoLink LLC. 1230 Washington Street | West Newton, MA 02465 videolink.tv
Mutually beneficial relationship where you and your audience
get something out of it.
VideoLink LLC. 1230 Washington Street | West Newton, MA 02465 videolink.tv
THOUGHT LEADERSHIP
What they need
How they purchase
What’s important
Where they get information
Know your audience.
GETTING STARTED WITH VIDEO
VideoLink LLC. 1230 Washington Street | West Newton, MA 02465 videolink.tv
HOW DO YOU START
Going to a cocktail party
VideoLink, Inc. 1230 Washington Street | West Newton, MA 02465 videolink.tv
Video is like going to a party. Know who you are speaking to, and strike a conversation. Share!
HOW DO YOU START?
Just Share!
VideoLink LLC. 1230 Washington Street | West Newton, MA 02465 videolink.tv
LOTS OF CHOICES
VideoLink LLC. 1230 Washington Street | West Newton, MA 02465 videolink.tv
Keep it simple
Short is better
Break through the clutter
Don’t sell. Share!
Don’t panic.
Producers and bookers are people too.
GET NOTICED BY THE NETWORKS
What they want: Be accessible to studiosBe discoverableBe of the momentBe different Be accomplished
VideoLink LLC. 1230 Washington Street | West Newton, MA 02465 videolink.tv
GET NOTICED BY THE NETWORKSProducers and bookers are people too.
VideoLink LLC. 1230 Washington Street | West Newton, MA 02465 videolink.tv
How to get noticed:Timely and often emailsSpecific story not a personUse pictures and videoBe relevant to their calendars
DISCOVERY
VideoLink LLC. 1230 Washington Street | West Newton, MA 02465 videolink.tv
BlogsWebsiteYouTubeSocial media sitesMarketing campaigns
Five performance metrics.MEASURING SUCCESS WITH VIDEO
Views per channel
Video view time
Unique video views
Video social share
Click through rate
VideoLink LLC. 1230 Washington Street | West Newton, MA 02465 videolink.tv
QUESTIONS?
videolink.tv | 617-340-4200 | @videolinkllc
VideoLink LLC. 1230 Washington Street | West Newton, MA 02465 videolink.tv
Contact Stu or Marianne