getting the content right gareth dunlop

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getting the right content

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eMarketing Event - Blanchardstown October 2012

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Page 1: Getting the Content Right Gareth Dunlop

getting the

right content

Page 2: Getting the Content Right Gareth Dunlop

Gareth  Dunlop  077  4018  0842  

[email protected]  

Page 3: Getting the Content Right Gareth Dunlop

The problem with quotes on the internet is, it’s so difficult to determine whether or not they are genuine.

Abraham Lincoln ”

Page 4: Getting the Content Right Gareth Dunlop

NOT interactive

presentational

Page 5: Getting the Content Right Gareth Dunlop
Page 6: Getting the Content Right Gareth Dunlop
Page 7: Getting the Content Right Gareth Dunlop
Page 8: Getting the Content Right Gareth Dunlop

NOT process

project

Page 9: Getting the Content Right Gareth Dunlop
Page 10: Getting the Content Right Gareth Dunlop

at least 200 people lot of people touching the site

their own vested interests Interactive Marketing do their own thing AAdvantage team runs their own section

lots of tentacles lots of interests we could say "no" if we changed

endless approval cycles, revisions and re-reviews

Page 11: Getting the Content Right Gareth Dunlop

NOT journeys

family trees

Page 12: Getting the Content Right Gareth Dunlop

how we view our websites

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how our customers view our websites

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how our customers view our websites

Page 15: Getting the Content Right Gareth Dunlop

NOT words

images

Page 16: Getting the Content Right Gareth Dunlop
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how time is invested during a web project

Page 19: Getting the Content Right Gareth Dunlop

what the customer gives a damn about

Page 20: Getting the Content Right Gareth Dunlop
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NOT simplicity

complexity

Page 22: Getting the Content Right Gareth Dunlop
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NOT clarity

persuasion

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NOT transparency

fudge

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NOT service

promises

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NOT giving attention

getting attention

Page 41: Getting the Content Right Gareth Dunlop
Page 42: Getting the Content Right Gareth Dunlop

Gareth  Dunlop  077  4018  0842  

[email protected]