Getting the best out of your email campaigns have NEVER been this EASY !!!

How to optimize your email campaignsTag it

Add alt tags to our images. You should be able to add alt tags within your email

marketing software, without having HTML coding knowledge. When you use alt

tags, your readers know what each image is about even when they don't see

them

Moreover, spam filters can't "see" images, but they can "read" alt tags and thus

are reassured by them: An image without an alt tag is an unknown blob to a spam

filter and therefore looks suspicious.

Don't cut and paste

If you're using an email marketing tool, bringing in text directly from Word (or

PowerPoint or Outlook) will mess up the HTML coding in your email. Instead, you

can copy text from those Microsoft Office programs and paste it into Notepad (to

convert the formatted text into raw text), and then cut/paste from Notepad into

your email software, where you can do additional formatting.

How to optimize your email campaigns

Be authentic

In the settings of your marketing software, check the box "Enable authentication"

to maximize your delivery. When you do, the email service provider (ESP) will be

able to digitally sign and send on your behalf.

Personalize

Have a personalized domain name. This option should be available in your email

marketing software (see previous image). You'll be more professional, easily

identifiable, and trustworthy, leading to more opens.

How to optimize your email campaignsUse double opt-in

Make sure subscribers have twice confirmed their intent to receive your

newsletter or to otherwise be added to your email list (usually, first on your

website, where they sign up; and second, by clicking on a confirmation link in an

email you send to them).

Avoid spam content

Certain words, too-good-to-be-true phrases, styles, colors, lots of CAPITALS and

exclamation marks can make you look like spam.

Respect the law

Obey the law of the land. In the US, this means being CAN-SPAM compliant (for

example, include an unsubscribe link in your mail). If you're not, you could more

easily be considered (and reported as) spam.

How to optimize your email campaignsWatch your text-to-image ratio

If you have too many images and too little text, your email could be considered

dodgy. A handy guideline is one paragraph of text for every image.

Wake up your sleepers

If there are people in your email database who have not responded to your

emails for a while, it might be worth asking them whether they're still interested in

receiving emails from you. If they're not interested, instead of unsubscribing they

could well click the spam button. And that's something you'd obviously like to

avoid.