getting the best out of a global workforce

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SM Getting the best out of a global workforce

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SM

Getting the best out of a global workforce

1 ©2015 QUALTRICS LLC.

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©2015 QU

ALTRICS LLC.

About Qualtrics

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8000+ Brands &

Organizations

99 Of the Top 100

Business Schools

2M+ Users

90 Countries

About Qualtrics

Overview of study

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©2015 QU

ALTRICS LLC.

QUESTIONS

25 RESPONSES COUNTRIES

6,369 14

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Australia Canada France Germany Greece Ireland Italy

Netherlands New Zealand Poland Spain Sweden UK USA

Punctuality

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How important is punctuality in your country? (Top line is “Extremely or very important” second line is “Less important”) AUS CAN FRA GER GRE IRL ITA NED NZ POL SPA SWE UK USA 59.5 62.6 57.6 66.7 43.4 41.2 38.6 60.9 53.5 56.2 42.4 67.3 60.6 50.6 40.5 37.4 42.4 33.3 56.6 58.7 61.4 39.1 46.5 43.8 57.6 32.7 39.4 49.4  

60.9 39.1

NED

53.5 46.5

NZ

56.2 43.8

POL

42.4 57.6

SPA

67.3

32.7

SWE

60.6 39.4

UK

50.6 49.4

USA

59.5 40.5

AUS

62.6

37.4

CAN

57.6 42.4

FRA

66.7

33.3

GER

41.2 58.7

IRL

38.6 61.4

ITA

43.4 56.6

GRE

Extremely or Very Important

How important is punctuality in your country?

Takeaway: Most countries still find being on time important, with the possible exception of the “Southern Europeans” (Greece, Italy, Spain) and, funnily enough, the Irish. This data gets more interesting when comparing it against another traditional corporate

tenet, shown on the next slide.

Dress codes

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24.8

75.2

NED

22.7

77.3

NZ

34.3

65.7

POL

47.1 52.9

SPA

21.5

78.5

SWE

34.4

65.6

UK

26.2

73.8

USA

34.5

65.5

AUS

32.5

67.5

CAN

55.5 44.5

FRA

33

67

GER

27.2

72.8

IRL

47.1 52.9

ITA

21.3

78.7

GRE

Extremely or Very Important

How important is dressing formally at work?

  How important is dressing formally at work? (Top line is “Extremely or very important” second line is “Less important”) AUS CAN FRA GER GRE IRL ITA NED NZ POL SPA SWE UK USA 34.5 32.5 55.5 33 21.3 27.2 47.1 24.8 22.7 34.3 47.1 21.5 34.4 26.2 65.5 67.5 44.5 67 78.7 72.8 52.9 75.2 77.3 65.7 52.9 78.5 65.6 73.8  

Takeaway: Looking at another traditional corporate tenet we find a very different story. The vast majority of countries do not feel that dressing formally at work is important,

with the exception of France, Spain and Italy (a useful takeaway for anyone wanting to do business in those countries – wear a suit!). Interestingly, Spain and Italy are the only

two countries to score higher on this than on punctuality.

Productivity vs. Social Media use

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  Personal social media use at work (minutes per day): AUS CAN FRA GER GRE IRL ITA NED NZ POL SPA SWE UK USA 15.5 16.6 14.8 15.7 23.4 16.8 23.2 16.8 15.7 17.9 14.5 22.3 16.8 13.6  

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30

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60

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GER NED POL FRA CAN USA SWE AUS IRL NZ UK GRE SPA ITA

Minutes Spent on Personal Social Media per day Percent of own hours worked that are productive

Takeaway: You might expect to see a relationship between these two data points, seeing social media use go up as productivity goes down. In fact, our study shows no relationship between

the two. Other factors are clearly impacting productivity

Targeting, attracting, retaining talent

9 ©2015 QUALTRICS LLC.

Attributes to decide where to work

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ALTRICS LLC. Takeaway: This is a very interesting slide. There are two clear front-runners in terms of factors people consider when deciding

where to work. Salary is clearly the hygiene factor, but the No2 factor for all countries was work-life balance.

Why do people work?

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 What motivates you to work?

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5

10

15

20

25

30

35

40

Supporting Self / Family

Enjoyment Saving or Qualifying for

retirement

Building Wealth Being a Productive Member of

Society

Having Something to

Do

Receiving Healthcare

Benefits

Being with Other People

Making a Difference in

the World

NED AUS SPA

USA

Takeaway: We see a similar story on this slide to the last. While the largest motivator to work is to support themselves and their family financially, the second largest is enjoyment. Once again, there’s a hygiene factor, a hurdle organisations have to

overcome, but once that’s cleared, they’re looking at enjoyment and work-life balance

Appeal of different types of organisations

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5

10

15

20

25

30

35

40

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AUS CAN FRA GER GRE IRL ITA NED NZ POL SPA SWE UK USA

What type of company is most appealing to work for in your country?

Start-up Large Established Co Own Your Own Business Small Established Co

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Appeal of different types of organisations

Takeaway from previous slide: Large established organisations are the most appealing option for people looking for a new place to work. However, the interesting finding here is the second most appealing option – it’s

owning your own business. It’s worth thinking about – what is appealing to people about owning their own business? We know that not everyone actually does – the actual proportion of self-employed people in the UK is about 15%. Rather, this finding is more about perceived qualities self-employment can give you; autonomy, empowerment over decision making, flexibility over time-off and holidays. These are all things an organisation

can look at to make themselves more appealing.

Management qualities in different countries

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ALTRICS LLC.

Management qualities in different countries

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ALTRICS LLC.

Takeaway from previous slide: You’d be forgiven for expecting to see lots of differences in good management qualities based on different cultures, but here we see huge cohesion in terms of the qualities people think are necessary for a good manager. Three qualities come out on top regardless of country – Honesty, Competence and Caring. Our study would suggest that these three qualities are global attributes for managers to have that

will resonate across borders.

Wrapping Up

18 ©2015 QUALTRICS LLC.

Points to take away 1.  The security of established firms is still appealing – consider where you can add flexibility and

autonomy to seal that appeal. 2.  Work-life balance can be your secret weapon if you want to attract talent – but take the time to find

out what that means to different people 3.  Dress codes are becoming a thing of the past, with the potential exception of Southern Europe. Think

about whether they’re still really needed in your workplace. 4.  Aside from the obvious (salary) people universally want to get enjoyment out of their work. Enjoyment

of course can mean different things - Challenging and Interesting work, believing in the companies mission and purpose, having a great team.

5.  Three management qualities go a long way globally: Being good at their jobs, being transparent, and genuinely caring about employees will provide management appeal across borders

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Thank you!