getting the best out of a global workforce
TRANSCRIPT
3
8000+ Brands &
Organizations
99 Of the Top 100
Business Schools
2M+ Users
90 Countries
About Qualtrics
5 ©2015 QUALTRICS LLC.
Australia Canada France Germany Greece Ireland Italy
Netherlands New Zealand Poland Spain Sweden UK USA
Punctuality
6
©2015 QU
ALTRICS LLC.
How important is punctuality in your country? (Top line is “Extremely or very important” second line is “Less important”) AUS CAN FRA GER GRE IRL ITA NED NZ POL SPA SWE UK USA 59.5 62.6 57.6 66.7 43.4 41.2 38.6 60.9 53.5 56.2 42.4 67.3 60.6 50.6 40.5 37.4 42.4 33.3 56.6 58.7 61.4 39.1 46.5 43.8 57.6 32.7 39.4 49.4
60.9 39.1
NED
53.5 46.5
NZ
56.2 43.8
POL
42.4 57.6
SPA
67.3
32.7
SWE
60.6 39.4
UK
50.6 49.4
USA
59.5 40.5
AUS
62.6
37.4
CAN
57.6 42.4
FRA
66.7
33.3
GER
41.2 58.7
IRL
38.6 61.4
ITA
43.4 56.6
GRE
Extremely or Very Important
How important is punctuality in your country?
Takeaway: Most countries still find being on time important, with the possible exception of the “Southern Europeans” (Greece, Italy, Spain) and, funnily enough, the Irish. This data gets more interesting when comparing it against another traditional corporate
tenet, shown on the next slide.
Dress codes
7
©2015 QU
ALTRICS LLC.
24.8
75.2
NED
22.7
77.3
NZ
34.3
65.7
POL
47.1 52.9
SPA
21.5
78.5
SWE
34.4
65.6
UK
26.2
73.8
USA
34.5
65.5
AUS
32.5
67.5
CAN
55.5 44.5
FRA
33
67
GER
27.2
72.8
IRL
47.1 52.9
ITA
21.3
78.7
GRE
Extremely or Very Important
How important is dressing formally at work?
How important is dressing formally at work? (Top line is “Extremely or very important” second line is “Less important”) AUS CAN FRA GER GRE IRL ITA NED NZ POL SPA SWE UK USA 34.5 32.5 55.5 33 21.3 27.2 47.1 24.8 22.7 34.3 47.1 21.5 34.4 26.2 65.5 67.5 44.5 67 78.7 72.8 52.9 75.2 77.3 65.7 52.9 78.5 65.6 73.8
Takeaway: Looking at another traditional corporate tenet we find a very different story. The vast majority of countries do not feel that dressing formally at work is important,
with the exception of France, Spain and Italy (a useful takeaway for anyone wanting to do business in those countries – wear a suit!). Interestingly, Spain and Italy are the only
two countries to score higher on this than on punctuality.
Productivity vs. Social Media use
8
©2015 QU
ALTRICS LLC.
Personal social media use at work (minutes per day): AUS CAN FRA GER GRE IRL ITA NED NZ POL SPA SWE UK USA 15.5 16.6 14.8 15.7 23.4 16.8 23.2 16.8 15.7 17.9 14.5 22.3 16.8 13.6
0
5
10
15
20
25
10
20
30
40
50
60
70
80
GER NED POL FRA CAN USA SWE AUS IRL NZ UK GRE SPA ITA
Minutes Spent on Personal Social Media per day Percent of own hours worked that are productive
Takeaway: You might expect to see a relationship between these two data points, seeing social media use go up as productivity goes down. In fact, our study shows no relationship between
the two. Other factors are clearly impacting productivity
11
©2015 QU
ALTRICS LLC. Takeaway: This is a very interesting slide. There are two clear front-runners in terms of factors people consider when deciding
where to work. Salary is clearly the hygiene factor, but the No2 factor for all countries was work-life balance.
Why do people work?
12
©2015 QU
ALTRICS LLC.
What motivates you to work?
0
5
10
15
20
25
30
35
40
Supporting Self / Family
Enjoyment Saving or Qualifying for
retirement
Building Wealth Being a Productive Member of
Society
Having Something to
Do
Receiving Healthcare
Benefits
Being with Other People
Making a Difference in
the World
NED AUS SPA
USA
Takeaway: We see a similar story on this slide to the last. While the largest motivator to work is to support themselves and their family financially, the second largest is enjoyment. Once again, there’s a hygiene factor, a hurdle organisations have to
overcome, but once that’s cleared, they’re looking at enjoyment and work-life balance
Appeal of different types of organisations
13
©2015 QU
ALTRICS LLC.
0
5
10
15
20
25
30
35
40
45
AUS CAN FRA GER GRE IRL ITA NED NZ POL SPA SWE UK USA
What type of company is most appealing to work for in your country?
Start-up Large Established Co Own Your Own Business Small Established Co
14
©2015 QU
ALTRICS LLC.
Appeal of different types of organisations
Takeaway from previous slide: Large established organisations are the most appealing option for people looking for a new place to work. However, the interesting finding here is the second most appealing option – it’s
owning your own business. It’s worth thinking about – what is appealing to people about owning their own business? We know that not everyone actually does – the actual proportion of self-employed people in the UK is about 15%. Rather, this finding is more about perceived qualities self-employment can give you; autonomy, empowerment over decision making, flexibility over time-off and holidays. These are all things an organisation
can look at to make themselves more appealing.
Management qualities in different countries
17
©2015 QU
ALTRICS LLC.
Takeaway from previous slide: You’d be forgiven for expecting to see lots of differences in good management qualities based on different cultures, but here we see huge cohesion in terms of the qualities people think are necessary for a good manager. Three qualities come out on top regardless of country – Honesty, Competence and Caring. Our study would suggest that these three qualities are global attributes for managers to have that
will resonate across borders.
Points to take away 1. The security of established firms is still appealing – consider where you can add flexibility and
autonomy to seal that appeal. 2. Work-life balance can be your secret weapon if you want to attract talent – but take the time to find
out what that means to different people 3. Dress codes are becoming a thing of the past, with the potential exception of Southern Europe. Think
about whether they’re still really needed in your workplace. 4. Aside from the obvious (salary) people universally want to get enjoyment out of their work. Enjoyment
of course can mean different things - Challenging and Interesting work, believing in the companies mission and purpose, having a great team.
5. Three management qualities go a long way globally: Being good at their jobs, being transparent, and genuinely caring about employees will provide management appeal across borders
19
©2015 QU
ALTRICS LLC.