Brandon Hassler

@BrandonHassler

@97thfloor

@BrandonHassler

● Founded in 2004● Located in Lehi, UT● Currently have 27 employees● Work w/ medium to enterprise clients

About 97th Floor

@BrandonHassler

We Elevate These Guys

@BrandonHassler

@BrandonHassler

http://www.searchenginepeople.com

@BrandonHassler

Google+ is set to have more sharing activity than Facebook by Feb 2016

@BrandonHassler

72 of the worlds largest

100 brands are on Google+

@BrandonHassler

40%of them haven't posted any content!

@BrandonHassler

Are your competitors on Google+?

@BrandonHassler

Can You Be Found?

@BrandonHassler

@BrandonHassler

@BrandonHassler

"If you build it, they will come."

BULL CRAP.

@BrandonHassler

Del Taco is evidence that just because you build it, they still won't come.

@BrandonHassler

Google+ is not just another independent social network like Facebook or Twitter. It's a social

layer that is integrated with several other brilliant Google products.

@BrandonHassler

Billions of dollars are spent every year to market in Google search. Google+ is a free way

to help optimize your efforts.

@BrandonHassler

@BrandonHassler

Even though I don't rank #1, because of Google Authorship, I'm stealing traffic from the first two results because my Authorship photo is draws more eyeballs.

@BrandonHassler

How It Works

@BrandonHassler

Article contains a "rel=author" code pointing to your Google+ profile.

https://plus.google.com/113942898670516656871?rel=author

Be sure your Google+ profile links back to your website.

@BrandonHassler

TO THIS

TURNS THIS

Learn more at plus.google.com/authorship

@BrandonHassler

Personalized Results

@BrandonHassler

I did a search for "Google Authorship Tips". Because I follow these two guys on Google+, Google knew I would appreciate these custom search results.

The more people you get following you, the more people will stumble upon your posts when they search for related terms.

@BrandonHassler

Quality Real Estate

@BrandonHassler

Del Taco w/ No Google+

@BrandonHassler

Taco Bell w/ Google+

Easy real estate by simply having an active Google+ page!

@BrandonHassler

Your Pages Have PageRank

@BrandonHassler

Deseret News - PR 3

@BrandonHassler

ESPN - PR 6

@BrandonHassler

The White House - PR 8

@BrandonHassler

How to Optimize

@BrandonHassler

Take Advantage of Links

These are "followed" links to my website and social pages.

@BrandonHassler

Take Advantage of Links

Your page and personal bio's support "followed" links. Take advantage!

@BrandonHassler

Use Hashtags

@BrandonHassler

Tag Other People/Brands

@BrandonHassler

Use Custom Photos w/ Links

Upload a custom photo to your posts w/ links. Photos catch attention and increase your Click Through Rate.

@BrandonHassler

Engage Your Fans

Don't be afraid to be different. Be human! Treat your fans like your friends, not like customers who have no brain.

@BrandonHassler

Posts containing questions increase

your comments by 92%

@BrandonHassler

Posts that have questions at the end

get 2x as many comments of those where the questions were in the

middle of the post.

@BrandonHassler

● Comment = 3.3x More Comments● Share = 7x More Shares● Like = 3x More Likes● Caption Photo = 5.5x More Comments

Tell Your Fans What To Do

@BrandonHassler

Use Communities

@BrandonHassler

A Search For "Sports" Communities

@BrandonHassler

Find Your Niche Communities

Imagine walking into a room with 1,120 people who are all interested in your industry. Talk about an easy sell!

@BrandonHassler

Post Something With Value (Don't Spam)

This piece about "The Walking Dead" is a perfect piece to promote in "The Walking Dead" communities.

@BrandonHassler

Add a G+ Share Button to Your Website

@BrandonHassler

Share Buttons Aren't Limited to Blog Posts

@BrandonHassler

Keep Your Page Fresh

Post as often as you can, and always be ahead of your competition. Posting the same thing you posted on Facebook is much better than not posting on Google+ at all.

@BrandonHassler

Create a Content Schedule

Life is hectic. Take one day a week and plan out what you will post the following week. Use free online tools to "schedule" your posts ahead of time.

@BrandonHassler

Learn More

Follow Brandon