getting sales involved with inbound marketing

Download Getting Sales Involved with Inbound Marketing

Post on 27-Jun-2015




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Utilizing the tenets of Inbound Marketing can help you increase your site’s traffic, ultimately driving up the number of quality leads that may be passed on to your sales team. Getting your sales team involved with your marketing effort can help ensure that they get the information they need to target the best-fit leads for your brand.Join Eric as he walks you through the ways to engage your sales team and use them to enhance the impact of your inbound campaigns.


  • 1. Getting Sales Involved withInbound Marketing@TeamSpectate@karaszew2

2. Who am I? Western NY, TCU Graduate Managed ALDI Grocery Stores Sold Web Content ManagementSystems Know you, like you, trust you 3. The Agenda:Web 2.0 era sales explainedConvince your sales that it mattersWays to leverage your sales team Maximize your inbound output 4. Old Sales vs. New Sales 5. The way Sales usessocialCompanies & ContactsProspects personalinformation Blogging? Sharing? Engaging? 6. The way Marketing usessocialSharing EngagingSpreading CollaboratingThought leadershipFostering relationshipsTime? 7. Pushback fromsalesget paid to sellCommon responses: I I dont have time Im not a good writer How will this help me? 8. Your moveEducate them! Baby steps Thought leadership, familiarity toimprove their sales leverage Address a common question in salesprocess Ask them to do a webinar Ego you need their help Excuses to reach out 9. MarketingSherpa 2012 Search Marketing BenchmarkReport - SEO Edition: 60% plan to increase their social media budgets 60% plan increases in landing page optimization 57% plan increases in SEO 41% plan increases in content marketing 10. All the cool kids are doing it 11. The objective is to help Sales! 12. What should I ask my Sales team to do? 13. Extra listeners Assign Google Alerts TweetDeck or Twitter search Conference hashtags Join LI Groups Size associated with prominence 14. Extra Labor:Max your bandwidthContent creation (blopos and webinars)SHARE!Comments on blogs, articles, LinkedIn discussions 15. Train your teamDevelop quick and agile strategyWhats the next step after white paper DL?Dont be creepy on socialWhen in doubt, be less sales-yAPV Always Provide Value 16. Inbound:Outbound::PeanutButter:Jelly Outbound is NOT dead Inbound is outbound Reuse Sales teams content Youre behind the 8-ball 17. Spectate helps you to Drive better traffic through inbound marketing (SEO, content creation, social) Optimize for more form conversions Track prospects and leads, while stayingtop of mind. Nurture them down to the sale 18. Eric KaraszewskiSales Centralized Inbound Marketing Software @teamspectate