getting from chat, to cha cha
DESCRIPTION
Adviser Edge 2014 presentation on the things you need to know and do in order to successfully move online engagement, or lead generation, successfully offline into the real world to generate actual clients.TRANSCRIPT
Getting from “Chat”
To Cha Cha Baby!
Finding Mrs Right… …and getting to
Mrs Right Now!
In this session….
Strangers are strange…why do they do what they do?
Dating for mating….how can we arouse interest
Getting “Lucky”….using the Casanova Strategy
Coded Behaviour: The Amygdala In Action
Fight or Flight
Quick think
Triggers Conditioned Responses & Coded Behaviour
Combatting Coded Behaviour
De Bono’s explanation of Collaborative ThinkingArgumentative Theory
September 2013| Page 5
The 4 Processing Styles (Honey & Mumford
1985)
Let me think more about it, I need to
understand all angles before I try it.
If this was combined with
that, it could really fly!
Prove it works, then I’ll do it right away
Sounds good, I’ll do it!
Activist
Theorist
Reflector
Pragmatist
Time
Speed
Information
Evidence
Know…Like….Trust: takes time…and “touch”
ATTENTION
INTEREST(Intrigue...)
DESIRE...
ACTION
Publicity, Advertising, or Presence
Google you
View LinkedIN & website
ViewsVideo
Listen to Podcast or webinar
Download Whitepaper
Newsletter or ezinesubscription
Follows on Social Media
Follow Blog
1 on 1 interaction SALES PROCESS
Engagement Process
Apr 10, 2023 | Page 8
The 4 Decision Making Stages:
Apr 10, 2023 | Page 9
Social Engagement + Relevant Content = Opportunities
The Basics of ANY successful relationship
Taking it offline: Establishing Common Understanding• Common Problems lead to common
understanding.• Common Problems are most powerful in
the 3rd Person Perspective (‘them”, “they”)
• 3rd Person provides “distance”, and negates argumentative or challenging conversation
• Your opposite chooses to engage when ready, without revealing weaknesses
• You establish empathy and understanding
• Yet….it is still personally relevantCOMMON PROBLEM STORIES
FORMULA
Core Professional Social Skills
Online OR offline….
You NEED:Collaborative Thinking + 4 Processing Styles +Engagement Process + Relationship Basics +
Common Problem Stories + Social Skills
Now
we Baby!
Cha Cha