getting from chat, to cha cha

13
Getting from “Chat” To Cha Cha Baby! Finding Mrs Right… …and getting to Mrs Right Now!

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Adviser Edge 2014 presentation on the things you need to know and do in order to successfully move online engagement, or lead generation, successfully offline into the real world to generate actual clients.

TRANSCRIPT

Page 1: Getting From Chat, to Cha Cha

Getting from “Chat”

To Cha Cha Baby!

Finding Mrs Right… …and getting to

Mrs Right Now!

Page 2: Getting From Chat, to Cha Cha

In this session….

Strangers are strange…why do they do what they do?

Dating for mating….how can we arouse interest

Getting “Lucky”….using the Casanova Strategy

Page 3: Getting From Chat, to Cha Cha

Coded Behaviour: The Amygdala In Action

Fight or Flight

Quick think

Triggers Conditioned Responses & Coded Behaviour

Page 4: Getting From Chat, to Cha Cha

Combatting Coded Behaviour

De Bono’s explanation of Collaborative ThinkingArgumentative Theory

Page 5: Getting From Chat, to Cha Cha

September 2013| Page 5

The 4 Processing Styles (Honey & Mumford

1985)

Let me think more about it, I need to

understand all angles before I try it.

If this was combined with

that, it could really fly!

Prove it works, then I’ll do it right away

Sounds good, I’ll do it!

Activist

Theorist

Reflector

Pragmatist

Time

Speed

Information

Evidence

Page 6: Getting From Chat, to Cha Cha

Know…Like….Trust: takes time…and “touch”

Page 7: Getting From Chat, to Cha Cha

ATTENTION

INTEREST(Intrigue...)

DESIRE...

ACTION

Publicity, Advertising, or Presence

Google you

View LinkedIN & website

ViewsVideo

Listen to Podcast or webinar

Download Whitepaper

Newsletter or ezinesubscription

Follows on Social Media

Follow Blog

1 on 1 interaction SALES PROCESS

Engagement Process

Page 8: Getting From Chat, to Cha Cha

Apr 10, 2023 | Page 8

The 4 Decision Making Stages:

Page 9: Getting From Chat, to Cha Cha

Apr 10, 2023 | Page 9

Social Engagement + Relevant Content = Opportunities

Page 10: Getting From Chat, to Cha Cha

The Basics of ANY successful relationship

Page 11: Getting From Chat, to Cha Cha

Taking it offline: Establishing Common Understanding• Common Problems lead to common

understanding.• Common Problems are most powerful in

the 3rd Person Perspective (‘them”, “they”)

• 3rd Person provides “distance”, and negates argumentative or challenging conversation

• Your opposite chooses to engage when ready, without revealing weaknesses

• You establish empathy and understanding

• Yet….it is still personally relevantCOMMON PROBLEM STORIES

FORMULA

Page 12: Getting From Chat, to Cha Cha

Core Professional Social Skills

Online OR offline….

Page 13: Getting From Chat, to Cha Cha

You NEED:Collaborative Thinking + 4 Processing Styles +Engagement Process + Relationship Basics +

Common Problem Stories + Social Skills

Now

we Baby!

Cha Cha