getting addicted to pinterest
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@atraine
Current Drug of Choice
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• Entered scene in 2010 allowing bookmarking of all the beautiful things on the web
• Core difference: It says look at this, instead of look at me!
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• Traffic grew by 429% from 9/11 through 12/11 to roughly 7.2 M in Dec. 2011
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• Broke the 10 Million mark in January 2012 becoming the fastest independent site to hit 10 M uniques/month in the
U.S.
Source:TechCrunch
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Source: DOMO
116% traffic growth in 2012 to 21.2M, 75% user growth
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~70%Percent of Pinterest users
that are female
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81%Percentage of Pinterest users
Between 25-55 yrs old
Source: Mashable
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Pinterest now the 4th largest organic traffic driver worldwide
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@atraineBut it w
on’t work for us!
@atraineFedEx highlights their philanthropic efforts in communities
they service.
@atraineAvalaunch Media uses Pinterest to highlight recent content marketing
and infographic pieces we created / promoted
@atraineHapari blew through inventory this year usingPinterest boards to highlight product lines and
used infographics
@atraineUtah based ZAGG features products, gadgets, other related things
@atraineVegas.com highlights attractions, hotels, events,
celebrities, food, in Las Vegas
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GET CREATIVE
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•Goal - To come up with a strategy to establish PinnableBusiness.com as a Pinterest authority.
•Idea - To build a killer infographic that would display all of the best practices for making a website image perfect for pins.
•Results - Wait a slide ;)...
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•We created a beautiful infographic. You can see the full graphic here: http://mashable.com/2012/03/26/optimize-images-pinterest
•We decided that our client would get a lot more out of having the graphic featured on a major publishing site rather than their own.
•Mashable seemed to be a perfect fit, so we pitched the idea and the graphic exploded.
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TIME ON SITE
~ 10 Second
~ 10 Minutes
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Andrew Melchior, [email protected]
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Thank You!
Deck @ http://www.slideshare.net/MattSiltala