get the inside scoop on social couponing

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© 2014 DELUXE ENTERPRISE OPERATIONS, INC. ALL RIGHTS RESERVED.

Deluxe Social Coupons Get the Inside Scoop on Social Coupons

Everyone loves a good deal, right? Digital coupons are a smart way to attract more

customers. In fact, in 2015 over 100 million U.S. adults will use digital coupons — that's a

lot of new business!

• Learn how to turn social followers into paying customers by:

• Promoting digital coupons on Facebook

• Creating the right digital coupon for your business

• Building brand loyalty & gathering valuable customer information

INTRODUCTION

Hosted by:

Amanda MacNaughtonProduct Marketing, Deluxe Corporation

Co-Founder of PromoJam Social Marketing Platform

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DELUXESOCIAL COUPONS

TURN SOCIAL FOLLOWERS

INTO PAYING CUSTOMERS

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96% OF SHOPPERSHave used a coupon in the last 3 months

In 2014, over 100 MILLION US ADULTS

used digital coupons, and is expected

to grow by 7% in 2015!

That’s a lot of potential business…

COUPONSTATS + FACTS

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91%

OF COUPON

REDEEMERSSay they will visit

a retailer again after

being offered a coupon

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68% OF CONSUMERSLook for coupon deals on Social Networks

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SOCIAL MATTERS

1.36

BILLION Facebook Social

Network Users

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REACHMOBILE CUSTOMERS

4 out of 5 consumers use their smartphones to shop!

Most people research products and businesses online before they make a purchase

Target and engage these customers by offering a coupon on your website or Facebook Page

70% of mobile searches lead to an action, and offering incentives like coupons increase your potential to convert a sale

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① Turn social followers into paying customers

② Use digital to drive revenue

③ Gather valuable customer information

④ Spark engagement and excitement on and

offline

WHY SOCIAL

COUPONS56% of shoppers use coupons to

try out new products

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ATTRACT & RETAIN NEW

CUSTOMERS Customers spend a lot of their time on

social networks and are influenced by

what their peers say online

Customers often try new products by

using a coupon first

Coupons help build customer loyalty by

offering value + incentives

Coupons are great tools for lead

generation. Give away a coupon in

exchange for a post on Facebook and a

customer’s email

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WHAT IS A S O C I A L C O U P O N ?

Digital CouponsTraditional Coupons

<<

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S O … H O W D O E S I T

WORK1. We create a valuable

offer

2. We launch it for the

business

3. We boost the

promotion with

Facebook advertising

4. We measure and

report results

Launching Social Coupons for

businesses is easy and effective,

driving

REAL ROI!

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H O W D O C U S TO M E R SF I N D Y O U R B U S I N E S S ’

COUPONS

On your website

On social networks

With targeted advertising

Through peer-to-peer marketing on

social networks

We help customers find youby promoting your social coupon

in key places online.

Customers can access your

coupon across all their

devices, reaching them

whether they are in front of

their computer or on the go.

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SHARE

Users share a message

about the promotion to their

friends on social networks

to access the coupon

(digital word of mouth)

HOW IT WORKS COUPON LANDING PAGE1

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HOW IT WORKS SOCIAL REACH

VIRAL

Deluxe’s technology

publishes a message about

the campaign to the user’s

Facebook wall

(users approve all messages)

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HOW IT WORKS DIGITAL COUPON RELEASED3

VALUEOnce the user has shared the message,

Deluxe unlocks the digital coupon

(Gather valuable user data, and allow users to sign up for your newsletter)

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HOW IT WORKS DRIVE TRAFFIC4

REACHWe will post once

per week on behalf

of the business and

promote the posts

with Facebook

advertising.

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HOW TO CREATE A GOOD

SOCIAL COUPON OFFER FOR YOUR BUSINESS

TIPS & TRICKS

1. Address the interests and needs of the

customer

2. Align offers with your business / showcase

your products or services

3. Targeting and Timing: Target the right

customer, at the right time, with the right offer.

4. Have a clear call to action

5. Create a sense of urgency

6. Create a compelling offer people are willing

to share

7. Don’t cannibalize your offer

8. Rotate the type of coupon you use

9. Segment and target customer types

10. Appeal to a wide audience

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SOCIAL COUPONS PACKAGE INCLUDES:

Price: $150/month

A professionally designed, mobile friendly Social Coupon promotion that will encourage Facebook users to share and redeem your coupon offer

4 Facebook Posts to promote your campaign per month (for businesses with Facebook Pages)

$50 Facebook Ad Spend to drive traffic to your promotion

Email Collection and User Submissions

Monthly reporting and consultation with your dedicated social media expert

Ability to further boost promotion with additional ad spend

DELUXE SOCIAL COUPON SOLUTION

SOCIAL

NETWORK:

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BOOST RESULTS WITH ADDITIONAL ADVERTISING

The following are the results of adding $100 of Facebook ad spend to a

social coupons campaign. The base product includes $50 of ad spend.

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RELIABLE

Now the Same Technology that is Used by

Many of the Biggest Brands is Available to You

Trusted Technology that Provides Real Results

+

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P r i c e s s t a r t a t $ 1 5 0 / m o n t h

• Reach and engage customers

• Promote new and existing products

• encourage purchases

• Attract and retain new customers

• Lead generation

• Keep your brand relevant on Social

• Geographic and demographic targeting

• Engaged social following you can turn into paying customers

• Learn what excites your customers

• Track results

BENEFITS

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SOCIAL COUPON

EXAMPLES


Business: Paint & Sip Studio

Product Utilized: Social Coupons + Facebook Ads

Goal: Grow social presence and attract new potential

customers by distributing coupons through social media.

Summary: We created a coupon for 15% off to increase the

number of studio sign-ups. We announced the promotion

regularly on the studio’s Facebook page and boosted the posts

with Facebook ad spend.

The promotion got 306 visits, 28 of which shared the promotion

to get the coupon and 24 who entered their email to receive

future offers from the business. The Ad spend boost helped us

reach over 22,000 people creating over 700 social actions

around the promotion. Most importantly, this promotion created

over 50 new potential customers, 14 who booked studio

sessions within the first month.

PAINT YOUR OWN PICTURE OF

SUCCESS WITH SOCIAL COUPONS


Business: College of Arts Department of Dance

Product Utilized: Social Coupons + Facebook Ads

Goal: Raise awareness and increase ticket sales through social

media for their annual holiday show “Christmas Around the

World”

Summary: We created a coupon landing page that would

generate Facebook shares from users by offering a $2 discount.

We posted regularly on the organization’s Facebook page to

drive traffic to the promotion and raise awareness of the event.

We highlighted cast members, provided interesting info, images

and links to the offer.

The promotion received almost 500 visits. The Facebook shares

generated from the landing page alone helped increase the

potential reach of the promotion by more than 3,000 people.

The Ad spend boost helped us reach over 55,000 people

creating over 2,000 social actions and over 200 new followers

on the organization’s Facebook page. This promotion was a

smash success!

INCREASE TICKET SALES WITH SOCIAL

COUPONS

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SPECIAL PROMOTION

BAGS & BOWS SOCIAL COUPON

Promo Link: h t t p : / / g o o . g l / M e V M V f

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THANK YOU!

VISIT DELUXEFOR MORE INFORMATION

CONTACT US TODAY!

(866) 202-5897

https://ww.deluxe.com/small-business/social-media/coupons

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