Business Growth Midlands

Website Design & Promotion

Getting more businessfrom the Internet

How to get more visitors to your websiteand turn them into enquiries

Business Growth Midlands

Website Design & Promotion

Todaywe will discuss…

What makes a successful website? Website conversion Website traffic What is more important, your website or the traffic? What to focus on first How to achieve the quickest results Your websites (examples) Questions

Business Growth Midlands

Website Design & Promotion

The End

…is the place to start!

Business Growth Midlands

Website Design & Promotion

Think about your goals

What do you want your website to do for your business?

Business Growth Midlands

Website Design & Promotion

What makesa successful website?

2 factorsConversion & Traffic

Business Growth Midlands

Website Design & Promotion

Website conversionWebsite’s that get you more business

To be successful online, your website needs to…

Look good - Appeal to your target Contain useful content – What problem do you solve? Explain how you are different Remove any risk Counter possible objections Provide social proof Make it easy to find you, contact you & buy from you

Business Growth Midlands

Website Design & Promotion

Above all

…be the best you can be!

Business Growth Midlands

Website Design & Promotion

Website trafficTarget people who need what you provide

Good traffic

Targeted visitors Have a problem Need for solution Your location Right price Right timescales

Offers ROI Lifetime value – investment

Methods

Search engine optimisation On-page SEO Off-page SEO

Pay per click advertising Search Content network

Social media promotion

Off-line promotion

Business Growth Midlands

Website Design & Promotion

Is Social Media a fad?Facebook, Linked In, Twitter…

http://www.youtube.com/watch?v=lFZ0z5Fm-Ng

Business Growth Midlands

Website Design & Promotion

What is more important, your website or your website traffic?

Your website is like a shop…

Good website, minimal traffic = Good shop, minimal visitorsNot many sales because hardly anyone sees your products

Poor website, lots of traffic = Poor shop, lots of visitorsNot many sales because hardly anyone can find what they want

Business Growth Midlands

Website Design & Promotion

What to focus on firstThere’s a big difference between website & traffic

When your website is right = it continues to convert

When your traffic is right = you still need more traffic

Focus on getting your website converting

Then add traffic to the mix to turn on the tap for more business!

Business Growth Midlands

Website Design & Promotion

How to improve an existing website

Measure, measure, measure Analytics, Tracking & Sales funnels

Analyse results What’s wrong? Where are people leaving? What’s right? What’s already working?

Fix what’s wrong & keep what’s right Rinse & repeat as necessary… “Simples!”

Business Growth Midlands

Website Design & Promotion

How to achievethe quickest results

Pay per click (PPC) advertising is the best quick fix solution

Start with a simple… PPC Campaign Landing page (perfect if your site’s not ready)

Very targeted Fast to implement Completely trackable Turn on & off-able according to uptake

Business Growth Midlands

Website Design & Promotion

Thank you for listening

I hope you allmake lots of money through the Internet!