Key Elements to Remember

Skills Mean Nothing

Credentials and Accolades Mean Nothing

Accomplishments Mean Nothing

Personality Likes Traits

People want to connect with people we trust, not just a list of ideas someone thinks is important

To truly answer the question of “Why should I hire you?” what needs to occur is to look at yourself

What makes you unique is not the arbitrary list of skills, accomplishments or information you have learned, but how you present that information to others

What will ultimately make me want to hire you?

Understanding who you are and making sure that person, characteristics and information, is what I need to solve my issues

This is done when I get to know and see who you are; not by looking at a list of arbitrary ideas about you

I can’t just walk up to a woman, present my “credentials” and then ask, “Would you like to get married?”

The concept is ludicrous, however …

We have no problem going to a potential employer, posting a list of credentials we hope are important and asking to work for the company

There is something to be said about building the relationship, having trust and understanding the needs of each other

The more trust can occur the stronger the employment will be, but in order for that to happen you need to be YOU

Give me the best of you and I’ll use you where I need you … I’ll even help you fill in the gaps where you might be lacking

• The more we know about each other the more powerful our connection becomes

• The more I know about you the easier it is to see how you fit into the organization

• The more shared experiences we have the stronger our relationship will be

Tell Me About Yourself

• Leave me with a good feeling that allows me to have a powerful memory of you

• Leave me with actions that reinforce the ideas and statements you say about yourself

• Leave me with a shared experience that strengthens the relationship we will have

Show Me Who You Are

You

Skills

Characteristics

Traits

Likes

ThoughtsIdeas

Personality

Talents

Accomplishments

You are comprised of many, many, many different aspects.

Any one of those aspects can connect with a person and make you stand out from the crowd.

Begin every relationship by giving of yourself.

It will come out eventually so you might as well start with it and let people decide how they will use you.

The problem is if you don’t take time to recognize these personal elements you will stutter when asked, “Why Should I Hire You?”

It’s important now to take time to discover your greatness because we rarely take the time to do so when we are employed.

Key Elements to Remember

Telling someone how great you are means nothing if they don’t value the same things as you do

Telling someone all the wonderful things you can do means nothing if they are not interested in those things

Telling someone to listen to you when you are not speaking the same language means nothing and is futile in the end

Need Problem Concern

Every person or company has a problem that needs to be resolved

Every position in a company is there because of the need to solve a problem

More often than not those problems are not posted anywhere for you to discover

The only way to understand and discover what a person or company needs is to ask questions about the current problem they want to resolve

Once you understand the problem, need or concern you can begin to understand how you can resolve those issues

Once you understand how to resolve the issues you begin to see why a company should hire you

It is more important to ask smart questions and listen to the responses than it is to say things that are not meaningful.

Meaningful conversation is a two-sided activity where a powerful give-and-take takes place.

When you act as a peer and colleague to people they will treat you with the same professionalism.

As peers we talk shop, share war stories, and contribute advice which all builds a strong foundation of a relationship

Our contributions are meaningful pieces of ourselves that will stick in the memory of our conversationalist.

Then, after we have meaningful conversations, we become the solution that gets recalled when a problem arises.

• Understanding the needs of the company will show you what skills are really required

• Understanding the needs of the company will give you insight into how to create a powerful solution

• Understanding the needs of the company gives you the ability to craft powerful presentations

What are the companies needs?

• Knowing the issues of the company will show you what direction the company is headed

• Knowing the issues of the company will give you insight into what unforeseen problems they may encounter

• Knowing the issues of the company will allow you to propose solutions to resolve those issues

What are the issues that need to be resolved?

Situation

Problem

Concern Solution

Hope

Positive Result Memory

Every one has a problem we are trying to overcome.

We all have situations arise that create problems that need a solution; These problems stay in our memory and cause worry

Those people who help us overcome these problems and lead us to positive solutions will leave strong memories about themselves; They replace worry with hope

When we find ourselves or others in the same situation again those people with strong memories will be recalled

They become our first round of individuals we consult to resolve the issue

We want to surround ourselves with these people so we can take on more challenges with little frustration or concern

Key Elements to Remember

Skills, Credentials and Accolades are important, especially in giving you confidence

Knowing what the employer needs and problems they have are important

Offering solutions to their problems that utilize your skills, credentials and accolades is important

Knowing Yourself

Understanding their Problem

Saying the Right Thing

To say impactful items you need to understand the meaningful things about yourself and then create statements that highlight those items

For some people these are called power statements, “home-run” statements or value statements

The key to any value statement is to highlight an accomplishment and spotlight the result … preferably with a number quantifying the result

Once you have a number of these value statements created, practiced and verbally owned you bring them into conversations naturally once you understand a person’s situation

Remember: We are always looking for ways to solve our problems.

When I am struggling, you understand my struggle, you offer a solution that makes sense to me, and then back up that solution with your knowledge and experience I will look at you as the expert and answer to my problem; I will remember you for a significant amount of time afterwards

Crafting a meaningful Value Statement lies in knowing the story you want to portray.

Each story should highlight a specific accomplishment or success in your past.

1) Start by writing down the success

2) Break apart the success into specific partsa) What skill(s) are you highlighting?

b) Where did this success take place?

c) What was the problem the company had?

d) What was your solution to the problem?

e) What was the end result of your solution?

3) Form your statement using these components

For Example:

“At ESC Automotive, there was an issue with not enough certified Audi mechanics. I volunteered to go through the Audi certification process, studied and passed the certification in 8 months, 4 months faster than the national average. We were able to expand the business by 20% in 4 months and I was able to mentor 2 new mechanics through their certifications.”

When you say statements like that it’s almost impossible not to “WOW” people who are facing those issues

• Learn what makes you great by looking at the successes and accomplishments in your life

• Learn how to turn those successes and accomplishments into powerful Value Statements by breaking them apart into core pieces: Problem, Solution and Result

• Learn each new Value Statement through repetition so you can recall them when you need a WOW!

Understand how to phrase your value into meaningful statements

• Learn what other people need by listening and asking meaningful questions

• Learn to recognize appropriate opportunities in conversations so you can propose solutions

• Learn to let the solution speak to your knowledge, expertise and skillset instead of you listing your resume

Understand the needs of others so you can showcase your value appropriately

Good GreatWe find ourselves in a redefining of what VALUE means to ourselves

The lesson of the past recession has taught us that people still NEED stuff, but we VALUE money differently

We are not willing to take a gamble on unproven value; so it appears that opportunities are not as prevalent

We want individuals who understand our needs, trials and situations and provide meaningful solutions

A listing of skills, accolades and credentials don’t showcase value, but they give you confidence to speak as an expert in the industry

The real value of an individual comes not from their knowledge, but how they present that knowledge

It is the person who presents valuable solutions that receives great opportunities

Know Your Product

• Why Should I hire you?

Know Your Market

• Why Should a Manager Hire you?

Create the Right

Message

• How Do You ConnectYour Why to the Employer’s Why?

Stop being forgettable by listing nothing that is meaningful about you

Start being memorable by providing solutions

People crave value and eschew noise

You choose everyday the type of person you will be: a person we crave or a person we eschew

Thank you for your time watching this presentation.

Take the time to ponder the right answers to these questions and ..

Go out and Be Excellent!!!!

Enoch Chapman, author of the book “5 Simple Things to Do to Land the Job You Love,” is a strong advocate of life and all that is wonderful.

He spends his hours helping people “fix” the problems the have in their lives, be it business, marketing, software development, or personal growth. He loves to help people reach their fullest potential and sees the world as endless possibilities.

As co-host of the “Your Excellence Podcast,” Enoch spends a lot of time researching pondering and looking at how excellence can be achieved:

“ I started at a young age knowing we can all be great. Now at this older age I’m just beginning to understand what that all means!”

Enoch, currently resides in Provo, UT working diligently at business Get Enoch, taking plenty of naps and eating as much wonderful delectables as his doctor will allow.

He can be reached though many different outlets for more information and presentation opportunities including:

http://ReallySimpleThings.com

http://YourExcellenceProject.com

http://LinkedIn.com/in/getenoch