get found raise your visibility through organic search (part 2)

Get Found: Raise Your Visibility through Organic Search

The Ultimate Series on WordPress SEO - Part 2

September 30th, 2015

#wpeseo

Make sure to stay engaged...

Use the “Questions” panethroughout the webinar

Have questions about WP Engine?Call 877-973-6446 or chat with a rep at wpengine.com

#wpeseo

Two seasoned SEOs covering 6 great topics!

David VogelpohlVP Web Strategy, WP Engine

❖ Speed

❖ Security

❖ SSL

Michael DavidAuthor, “WordPress SearchEngine Optimization”(Packt Publishing)

❖ HTACCESS Hacks

❖ Reducing your Google Index

❖ Rank Checking Software

#wpeseo

What you’ll learn from David V’s segment

How speed, security, and SSL affect SEO and what you can do about it

@davidvmc

#wpeseo

Speed is super important

@davidvmc

#wpeseo

How speed affects SEO

@davidvmc

#wpeseo

Directly affects algo

Indirectly affects algo

Higher bounce rate

Less page depth

Less links & shares

What you can do to improve site speed

Things anyone can do

Use managed hosting

W3 Total cacheReduce pluginsInstall a CDN

wpeng.in/makewpfast

What your developer can do

Quick wins for devs

Review your waterfall

Reduce elementsOptimize databaseClean up functions.phpMove JS to footer

.org

Why security is important to SEO

@davidvmc

#wpeseo

Google wantsGood content

Good experience

No malware

What you can do to improve security

@davidvmc

#wpeseo

Build walls, close doors, &

update everything!

What you need to know about SSL & SEO

@davidvmc

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Lightweight signal that Google may strengthen over

time

How to implement SSL

@davidvmc

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Implement site wide

Create wildcard 301 redirect

WPE customers use portal

Other hosts, check support

Test, test, test,

*WPE customers: SSL settings in portal automatically do this part!

htaccess*

What you’ll learn from MD’s segment

● .htaccess and server hacks● Keeping your Google index neat● Tracking ranking position in SERPs

Michael David @tastyplacement#wpeseo

.htaccess hacks


.htaccess: Considerations-it's a server configuration file-can do almost anything with inbound web requests-filter by: --IP--bot name--browser/user agent

.htaccess hacks


.htaccess: Block Bad Bots

-Bad bots use your bandwidth and steal content-This is ONE example of what you can do with .htaccess-$10 on Odesk/Upwork

.htaccess hacks


1: make a 403 page2. Put this code in .htaccess

ErrorDocument 403 /403.htmlRewriteEngine OnRewriteBase /RewriteCond %{HTTP_USER_AGENT} ^(black.?hole|blackwidow|discoverybot) [NC,OR]RewriteCond %{HTTP_USER_AGENT} ^(alexibot|backweb|bandit) [NC]# ISSUE 403 / SERVE ERRORDOCUMENTRewriteRule . - [F,L]

1. Apache's drop-in code: http://goo.gl/I79WSo

2. Set it up once and rinse/repeat

http://goo.gl/I79WSo

Keep Your Google Index Neat and Tidy


A Tidy Index: Considerations

-site:yoursite.com in Google search-Good content goes index-Fluffy/Duplicate content stays out



A Tidy Index: Mapping Content

Financial ConsultingTax Consulting501(3)(c) Consulting

Duplicate/Fluff content competes with Money Pages



Question from Attendee: Single Page WebsitesFinancial ConsultingTax Consulting501(3)(c) Consulting

If you are a bot: -I see a mix of words on page-I see a mix of words in links-What is the context?-What is the topic?

Google's great achievement is determining category/topic

Advanced SEOs know how to send consistent, simple signals



A Tidy Index: How to Do It1. Use Yoast (from last session)2. Google Search Console

Tracking Rankings


Tracking Your Rankings: Considerations

-Track a range of keywords to monitor your progress and tweak/test

Tracking Rankings


Tracking Your Rankings: Considerations

-Does Google want you hammering their search results with Automated Queries? -Heavy use costs money-Heavy use risks offending search engines-Heavy use requires proxies-Accuracy is problematic because of mobile and hyper-local search

Tracking Rankings


Tracking Your Rankings: Going Light

-Rank Tank for up to 15 keywords-It's a Google Docs spreadsheet that uses scripts to check rankings

Tracking Rankings


Tracking Your Rankings: Medium Power

-SEOmoz/Moz for up to 300 keywords with their 99 a month plan

Tracking Rankings


Tracking Your Rankings: High Power

Rank Tracker

Tracking Rankings


Tracking Your Rankings: High Power

-Rank Tracker software from LinkAssistant-Totally professional, check 1000s of terms-Check image search, local maps-schedule reports-Uses proxies safely from your home or office

Have questions on WPE?Call 877-973-6446 or chat with a rep at wpengine.com

Questions for speakers: [email protected]

@davidvmc

Q&A

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Post webinar questions in Questions pane

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Optimizing Your WordPress Website for Holiday Traffic

Wednesday, October 14th, 12 pm EDT/ 11 am CDT/ 9 am EDT

Register now: http://wpeng.in/holidays/

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