get a load of this: how to get people to pay attention to you in the arts

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Get a Load of This! (How to Get People to Pay Attention to You in the Arts) Joshua Rivedal [email protected] Saturday, January 28, 2012

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Page 1: Get a Load of This: How to Get People to Pay Attention to You in the Arts

Get a Load of This!(How to Get People to Pay Attention to You in the Arts)

Joshua Rivedal [email protected]

Saturday, January 28, 2012

Page 2: Get a Load of This: How to Get People to Pay Attention to You in the Arts

Josh Rivedal2012

• Regional/Off-Broadway Playwright

• Working Actor

• Blogger

• Producer/Entrepreneur

• Book writer

• Many arts and business collaborators

Joshua Rivedal [email protected]

Saturday, January 28, 2012

Page 3: Get a Load of This: How to Get People to Pay Attention to You in the Arts

Josh Rivedal2009

• Out of work actor

• Struggling playwright

• Full time waiter

• Can’t get a meeting/audition

Joshua Rivedal [email protected]

Saturday, January 28, 2012

Page 4: Get a Load of This: How to Get People to Pay Attention to You in the Arts

Personal Brand

=

Joshua Rivedal [email protected]

Saturday, January 28, 2012

Page 5: Get a Load of This: How to Get People to Pay Attention to You in the Arts

Personal Brand

=

Joshua Rivedal [email protected]

Saturday, January 28, 2012

Page 6: Get a Load of This: How to Get People to Pay Attention to You in the Arts

Why do we want people to pay attention to us?

• Career advancement

• Happiness

• Compensation

• More business/work

• Perks

Joshua Rivedal [email protected]

Saturday, January 28, 2012

Page 7: Get a Load of This: How to Get People to Pay Attention to You in the Arts

Definition of Personal Branding

•Packaging oneself similarly to the way large corporations do.

•Defining the uniqueness of oneself that includes but is not limited to body, appearance, clothing, and knowledge/expertise.

~ i.e. ~

•Putting ourselves in a position to sell our uniqueness for the betterment of ourselves and our careers.

Joshua Rivedal [email protected]

Saturday, January 28, 2012

Page 8: Get a Load of This: How to Get People to Pay Attention to You in the Arts

Selling ain’t sleazy!

• Selling should always be about providing a solution to someone else’s problem

Joshua Rivedal [email protected]

Saturday, January 28, 2012

Page 9: Get a Load of This: How to Get People to Pay Attention to You in the Arts

Personal Branding Examples:Coke v. Pepsi

• Bright Red• Refreshing• Leader in Corporate Sustainability

• Bright Blue• Hits the Spot• Expert in Green Technology

Joshua Rivedal [email protected]

Saturday, January 28, 2012

Page 10: Get a Load of This: How to Get People to Pay Attention to You in the Arts

A Well Executed Brand Says What?

• That there’s a strong, consistent, and specific association between the individual and the perceived value they offer.

• Remember: You’re selling yourself in regards to providing solutions to problems

Joshua Rivedal [email protected]

Saturday, January 28, 2012

Page 11: Get a Load of This: How to Get People to Pay Attention to You in the Arts

Cool Personal Brands

Joshua Rivedal [email protected]

Saturday, January 28, 2012

Page 12: Get a Load of This: How to Get People to Pay Attention to You in the Arts

How Do We Define Our Personal Brand?

•Through careful self-analysis

Joshua Rivedal [email protected]

Saturday, January 28, 2012

Page 13: Get a Load of This: How to Get People to Pay Attention to You in the Arts

How Do We Define Our Personal Brand?

•What Skills Do You Have?

Joshua Rivedal [email protected]

•Writing•Teaching•Public Speaking•Computer Programming•Karate•Problem Solving•Graphic Design•Listening•Counseling

•Networking•Negotiating•Leadership•Reasoning•Baking•Compassion•Singing•Dancing•Assisting

Saturday, January 28, 2012

Page 14: Get a Load of This: How to Get People to Pay Attention to You in the Arts

How Do We Define Our Personal Brand?

•What are Your Unique Qualities?• Adaptable• Adventurous• Affectionate• Ambitious• Artistic• Assertive• Creative• Dependable• Determined• Enterprising• Generous• Good-natured• Happy• Helpful• Hopeful• Idealistic• Imaginative• Intelligent• Inventive

• Kind• Likable• Logical• Lovable• Mature• Merry• Modest• Natural• Neat• Non-judgmental• Nurturing• Open-minded• Optimistic• Persistent• Pleasant• Polite• Positive• Punctual• Responsible

• Sincere• Sociable• Spontaneous• Stable• Strong• Tactful• Tolerant• Trusting• Trustworthy• Truthful• Understanding• Unique• Versatile• Warm• Witty

Joshua Rivedal [email protected]

Saturday, January 28, 2012

Page 15: Get a Load of This: How to Get People to Pay Attention to You in the Arts

How Do We Define Our Personal Brand?

•What passions/hobbies/charities are you already or intend

to be involved in?

Joshua Rivedal [email protected]

Saturday, January 28, 2012

Page 16: Get a Load of This: How to Get People to Pay Attention to You in the Arts

How Do We Define Our Personal Brand?

•Who in the world do you hold in high regard and why?

Joshua Rivedal [email protected]

Saturday, January 28, 2012

Page 17: Get a Load of This: How to Get People to Pay Attention to You in the Arts

How Do We Define Our Personal Brand?

•Know what people admire about you.

Joshua Rivedal [email protected]

Saturday, January 28, 2012

Page 18: Get a Load of This: How to Get People to Pay Attention to You in the Arts

How Do We Define Our Personal Brand?

•List all your failures and all your success.

Joshua Rivedal [email protected]

Saturday, January 28, 2012

Page 19: Get a Load of This: How to Get People to Pay Attention to You in the Arts

How Do We Define Our Personal Brand?

•What do you want people to say about you?

Joshua Rivedal [email protected]

Saturday, January 28, 2012

Page 20: Get a Load of This: How to Get People to Pay Attention to You in the Arts

How to Create the Brand

• Find a niche within the field you’re pursuing

• Find other people who are doing similar things as you.

• Become an expert within that niche

Joshua Rivedal [email protected]

Saturday, January 28, 2012

Page 21: Get a Load of This: How to Get People to Pay Attention to You in the Arts

How to Create the Brand

• Dress the part- i.e. packaging.

• Always be helpful.

• Who are you targeting with your brand message?

• Identify and know the benefit/value you provide.

Joshua Rivedal [email protected]

Saturday, January 28, 2012

Page 22: Get a Load of This: How to Get People to Pay Attention to You in the Arts

Questions

• What did you learn if anything today?

• Do you have a greater grasp on the uniqueness of you and how that translates to your career in the arts?

Joshua Rivedal [email protected]

Saturday, January 28, 2012

Page 23: Get a Load of This: How to Get People to Pay Attention to You in the Arts

Questions

• Do you think the title of this class adequately portrayed what was taught?

• What would you/could you do you need to learn coming out of this class? Networking? How to further define your brand? How to maintain your brand? Social Media? Blogging lessons? Public speaking? Anything else?

Joshua Rivedal [email protected]

Saturday, January 28, 2012

Page 24: Get a Load of This: How to Get People to Pay Attention to You in the Arts

Drop me an email anytimeif:

• I can be of help, or

• You’re interested in more branding or arts based business classes

[email protected]

Joshua Rivedal [email protected]

Saturday, January 28, 2012