HIGHER ED PROGRAMS THAT DELIVER EXCEPTIONAL RESULTS FOR THE

UNIVERSITY MARKET

MAY 7, 2015

MindFireInc Pre-AppForum Educational Webinar

Creating marketing that drives results

Ask any Question

AgendaThe Higher Ed market has very specific needs for marketing programs depending on the department. As such, the program design will change significantly depending on the use case. View how our customers exceed the challenge of finding a

better approach for connecting with their target audience Deliver a cross channel marketing program including

personalized, microsite of choices for each student or donor Deliver an ongoing nurturing program that goes beyond the

traditional “one and done” approach Q & A

Today’s Presenter

Joe Manos

Executive Vice President

MindFireInc

MANY AVENUES FOR SUCCESS

HIGHER ED OPPORTUNITY

Solution for Success – How we make it work!

Price the program so clients pay an annual fee versus having separate line items for each service

Providing each line item can get confusing for the client and makes generating a high profit margin more difficult

Many campaigns take 1-2 phases to start to build momentum. Not getting annual buy-in gives the client the opportunity to drop the program before the momentum is created

THROUGH INNOVATIVE MARKETING AUTOMATION PROGRAMS

Driving Graduate Search

U of Alabama Program Overview

Overview:

The opportunity was a result of a Trade Show

Following the event, the initial engagement included:– Live demo meeting– Program samples– Another live demo– Two additional months of educating and proof of concept

Variable Viewbooks The initial program was created for another

University three years ago

We refined the solution and perfected it during the initial program

Our objective was to pitch it better and perfect the delivery methodologies

Program Overview

University of Alabama Program conducted six months ago U of A has 120 grad programs across 8 schools

Central Grad Office said, “we need a better approach for connecting with our target

audience!”

Variable Viewbooks Program Elements

Leveraging a multi-channel, multi-media approach, drive target audience to a variable site of choices and info

Once at the site, create tailor-designed viewbook based on their interest areas

Eight primary versions, with a ton of sub-versions

Delivered in print and online formats that are fully integrated

Essentially, this program represents a virtual nurturing

program built around the Personalized, Virtual Viewbook

creation and follow-up activities…

STEP #1 — Drive Prospects to Survey Site

STEP #2 — Deliver Personalized Online (Virtual) Viewbook

STEP #3 — Follow Up with Variable-Print Viewbook

HOW PACESETTER CREATED A YEAR-LONG CAMPAIGN TO HELP SAINT FRANCIS UNIVERSITY

DRIVING ALUMNI ENGAGEMENT AND DONATIONS

Q & A

Key Presentations at PODi

Joe Manos Tuesday at 2:15PM– Not-for-Profit Marketing Campaign

Implementation

Ted Raymond – 3 Sessions

Kim Gross – 2 Sessions

Your Host

Joe Manos Executive Vice President

MindFireInc

jmanos@mindfireinc.com