germany professional hair care market

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Germany Professional Hair Care Market Study

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Germany Professional Hair Care Products Market Scope

Germany Professional Hair Care Market Overview

Germany Country Overview.

Germany Salon Landscape

Germany Cosmetics & Personal Care Market Overview

Germany Professional Hair Care Market Revenue (2014-2020)

Germany Professional Hair Care Market by Distribution Channel

TABLE OF CONTENTS

Germany Professional Hair Care Market Share Analysis

Top 5 Company Profiles (Trends, Developments, Market Share by Product Category)

Appendix


SCOPE OF THE STUDY

“Germany Professional Hair Care Products Market” includes the study of Back Bar and Over-the-Counter

products sold in the year 2014 and estimation of market size for 2020

Back-bar products are used by professionals/stylists for the services in the salon

Over-the-Counter or take-home /salon retail products are the professional hair care products that are sold

over the salon counter by hairdressers or hair specialists and sales through other retail formats such as

speciality stores, supermarkets, online sales and so on

The report focuses more on the products sold and used for services in salon

Geographically, the report focuses on Germany with special emphasis on the major cities such as Berlin,

Hamburg, Munich, Frankfurt, Cologne, Stuttgart, Dusseldorf, Hannover, Mitte and Dresden

This report deals with 4 major hair-care categories namely, Hair coloring, Straightening and perming,

Shampoos and conditioners and Hair styling


SURVEY QUESTIONNAIRE: KEY DATA POINTS

Survey Questionnaire was designed with questions focusing on the below aspects

Average number of customers for each salon by service type

Performance of each brand and average share of sales for each of product categories under scope

Price of the products by brand and product category

Customers preference with respect to brands and type of products

Profit margins for various products and the reason for each salon using a specific product

Market size for each product category from the manufacturers perspective

Distributor Perspective in terms of demand and salon preference


SHAMPOOS

Shampoo is used to clean hair and scalp by removing dirt and oil caused by environment and external products applied on hair. Various types of shampoos are available in the market such as shampoos for colored hair, dry hair, normal hair, oily hair, treatment shampoos, anti-dandruff shampoos

CONDITIONERS

Conditioners are used in treatment and to soften the hair. It is used after shampoo to improve the texture and appearance of hair. Various types of conditioners are available in the market such as deep conditioners, leave in conditioners, anti-dandruff conditioners

HAIR STRAIGHTENING & PERMING PRODUCTS

It is a thermal treatment designed to permanently flatten or permanently wave the hair. Different types of straightening are Japanese Straightening, Brazilian Straightening, keratin hair treatment etc.

HAIR COLORING PRODUCTS

These products are designed to color or tone the natural hair. It is used to cover gray hair or color the hair as desired. The degree of permanence and intensity differs. This category includes permanent, semi-permanent, demi-permanent, temporary colors and bleaches

HAIR STYLING PRODUCTS

Designed to control and enhance hair appearance. It Includes gels, mousse, volumizers, hair spray, thickeners, shine enhancers, pomades, waxes, tonics and styling lotions

HAIR TREATMENT PRODUCTS

These products are designed to treat scalp skin disorder or damaged hair due to prolonged or repeated heat exposure, chemical exposure and by straightening and perming. It includes oils, serum, mask, Scalp cleansing solution, spray, lotion

CATEGORY DEFINITIONS


35%

65%

Salon Distribution in Germany, 2014

Organized

Unorganized

GERMANY SALON LANDSCAPE, 2014

As of 2014, the total number of hair salons in Germany

was estimated to be around 80,000

35% of the salons fall under the organized category

while the remaining are unorganized salons

The major hair salon chains present in Germany are

Frisor Klier (900), Essanelle Hair Group AG (258), Ryf

Coiffeur (130), Friseur Jung, Friseur Klinck (54), Vidal

Sassoon, Toni&Guy (14), Peter Polzer (8) and Marlies

Moller (6)

*() indictaes number of branches

The price of the service varies depending on the hair

type, hair length, the products preferred for usage and

the salon type

Source: Expert Insights, IndustryARC Analysis

Service Price Range (EUR)

Hair Color 40-130

Straight Perm/Permanent Wave 50-100

Hair Wash (Shampoo, conditioning) 25-50

Styling 10-30

Average Prices For Hair Care Services In Germany, 2014



Professional Hair Care Product market of Germany was valued at EURXXX.XX m ($XXX.XX m) in 2014 and is

projected to grow at a CAGR of X.X% to reach EURXXX.XX m ($XXX.XX m) by 2020

Hair coloring products, growing at a X.X% CAGR through 2020 occupied the largest market share of XX.X% in the

German professional hair care market, generating a revenue of EURXXX.XX m ($XXX.XX m) in 2014

Professional shampoo and conditioner products including the treatment products are the second biggest market

with a share of XX.X% of the professional hair care market in 2014, growing at a CAGR of X.X% during the forecast

period

GERMANY PROFESSIONAL HAIR CARE PRODUCT MARKET REVENUE

Professional Hair Care Products Market Revenue, by Category, 2014,2020 (Million)

Service 2014(EUR) 2014($) 2020(EUR) 2020($) CAGR

Coloring XXX.XX XXX.XX XXX.XX XXX.XX X.X%

Perming and Straightening

XXX.XX XXX.XX XXX.XX XXX.XX -X.X%

Shampoo & Conditioning

XXX.XX XXX.XX XXX.XX XXX.XX X.X%

Styling XXX.XX XXX.XX XXX.XX XXX.XX -X.X%

Total XXX.XX XXX.XX XXX.XX XXX.XX X.X%

Source: Expert Insights, IndustryARC Analysis Source: Expert Insights, IndustryARC Analysis

Professional Hair Care Products Market Share, By Category, 2014


Category Trend

Hair color

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Perming & straightening

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Shampoos & conditioners

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Styling products

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PROFESSIONAL HAIR CARE MARKET TRENDS BY PRODUCT CATEGORY, 2014


KEY DEVELOPMENTS

Hair color is the largest category among all the professional hair care products in Germany, generating a revenue of

EUR XX.XXm ($XXX.XXm) in 2014. It is estimated to reach EURXXX.XX m ($XXX.XX m) by 2020, growing at X.X% CAGR

Permanent Hair Coloring products accounted for XX.X% of the overall hair coloring market as of 2014. Semi/demi

permanent type hair coloring products, bleaching products and toners accounted for XX.X%, X.X% and X.X% of the

market respectively

In Germany, P&G Co. tops the professional hair coloring market, accounting for XX.X% share in 2014 followed by

L’Oreal Group and Kao Corporation, accounting for XX.X% and XX.X% market share respectively

PROFESSIONAL HAIR COLORING PRODUCTS MARKET, 2014

Professional Hair Color Products Market Revenue, by Company(2014) (EUR Million)


Rank Brand Percent

share

Value (EUR

Million)

1 Procter & Gamble Co. XX.X % XX.XX

2 L’Oreal Group XX.X % XX.XX

3 Kao Corporation XX.X % XX.XX

4 Henkel AG & Co. KGaA XX.X % XX.XX

5 John Paul Mitchell Systems XX.X % XX.XX

Total XXX.XX


Professional Hair Color Market Revenue By Product Type, 2014


Professional hair care brands of L'Oréal group available in Germany include L’Oreal Professionnel, Kerastase, Redken,

Shu Uemura and Matrix

Inoa (L’Oreal Professionnel) brand is in high demand for hair color service in Germany as it is an ammonia-free color

In Germany, shampoos and conditioners generated about XX.X% of revenue in L’Oreal’s professional hair care products

market due to strong take home sales, followed by coloring products which occupied XX%

Kerastase in May, 2015 has launched Matérialiste volume gel spray for thicker volume and medium hold

L’Oreal Professionnel in April, 2015 has added “Wet Domination” product line to the styling Series Tecni.ART for wet-

styled looks

COMPANY PROFILE - L’ORÉAL GROUP

Source: Expert Insights , IndustryARC Analysis

L’ORÉAL GROUP: PROFESSIONAL HAIR CARE PRODUCTS - GERMANY

L'Oreal Group, Germany professional hair care products market share, by category (2014)


Total number of primary respondents – XXX

Primary respondents of this survey are hair salon owners, managers, manufacturers of hair care products and

distributors

Areas Covered - Berlin, Hamburg, Munich, Frankfurt, Cologne, Stuttgart, Dusseldorf, Hannover, Mitte and

Dresden

Salons covered for primary interviews includes both organized and unorganized salons along with major salon

chains in the country

RESPONDENTS SNAPSHOT

0

20

40

60

80

100

120

MarliesMoller

Peter Polzer Toni&Guy FriseurKlinck

Ryf Coiffeur EssanelleHair Group

AG

Frisor Klier Others

Total number of respondents


RESEARCH METHODOLOGY

MARKET ESTIMATION METHODOLOGY

(BOTTOM-UP APPROACH)

Secondary Sources

Primary Sources

DATA CONSOLIDATION

Salon Owners, Salon Managers, Manufactures of Professional Hair Care Products. Distributors and Suppliers

PRIMARY SOURCES

3 membered three focused groups were assigned work to visit the salons or contact the salons and complete the survey

Two Researchers were asked to collect the data on a weekly basis and generate qualitative and quantitative analysis

One Project Manager and a consultants with experience in consumer sector manages the entire team and validates the collected data

SECONDARY SOURCES

INFORMATION SOURCED

Dem

and

Si

de

Focused Groups &

Researchers

Salon Web Portals, Journals and Beauty Magazines, Country Statistics Association, Premium Databases for Prices D

atab

ase

FOCUSED GROUPS & RESEARCHERS


Statistical Tool Manufacturers

Distributors

Salon Owners

Survey Group 2

Survey Group 1

Survey Group 3

Survey Group 3

Survey Group 3

Survey Group 2

Survey Group 2

Survey Group 1

Survey Group 1

Final Processed Data

FOCUSED GROUPS RESEARCH FLOW


Thank You!

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germany professional hair care market

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