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Global perspective. Professional success.

Georgetown University • McDonough School of Business • ExEcutivE Education custom and cErtificatE programs

“ Our Executive Programs are ambitious and inspiring. Whether they have taken a three-day intensive program or six-month custom program, students describe their time here as a transformational experience, both personally and professionally. Many stay involved

with our dynamic global alumni network throughout their careers.”

PAUL ALMEIDAsenior associate dean of Executive Education

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msa world-class business education—structured the way you need it.

My work and experience at Georgetown University’s McDonough School of Business continues to reinforce a simple lesson—leaders never graduate. The most effective and inspiring leaders value the importance of lifelong learning, honing their expertise so that they may deliver tactical results to shape the future of their industry. After all, what good are time-tested theories, principles, and approaches if not paired with strategic problem solving through a global lens? At Georgetown, we help you to accomplish your mission by designing programs with your organization’s goals in mind.

Located at the nexus of global business and policy, Georgetown is the intellectual hub of Washington, D.C., and holds a history of excellence: unbeatable location, world-class faculty, an

exceptional network, and distinguished alumni. This blend of influence and breadth of exposure is unmatched. As a custom program participant, you will interact directly with senior leaders at preeminent business, government, and cultural institutions. You will be taught by Georgetown’s faculty, known worldwide for their academic and industry leadership. You will gain opportunities to network with peers from diverse backgrounds

WELCoMEGeorgetown University’s McDonough School of Business Executive Education Custom and Certificate Programs

and organizations—now and into the future. Finally, you will deepen your knowledge of advanced theories and practices, apply them to real-world challenges, and achieve executable results that can be applied to your career.

This brochure details two of our acclaimed offerings—Executive

Certificate Programs for individuals and Custom Programs for organizations. Certificate and Custom Programs are especially designed to address the specific challenges faced by individuals and organizations, and to fit the needs and schedules of today’s busy executive. These dynamic programs feature relevant, experiential learning that is based on key topics and rooted in business realities.

A transformational, career-enriching experience awaits you. I look forward to welcoming you to the Georgetown campus.

Regards,

PAUL ALMEIDAsenior associate dean of Executive Education

CLIEnt:

InDUStrIAL AnD CoMMErCIAL BAnk of ChInABEIjIng, ChInA

“ Before I came here, I worked in a specific business function in ICBC that was deployed in mainland China. The ICBC Executive Custom Program was an incredible immersion in global finance, public policy, economics, and communications. It exposed me to other viewpoints and allowed me to learn how other cultures do business. And that will continue to help me in the future, whether I continue on with the same business or go overseas to another kind of industry. Our collective experience will have a measurable impact on ICBC’s cross-cultural communications moving forward and give us more international perspectives in banking.”

jIAnChAo ZhEng deputy Head of securities firms division institutional Banking department

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You may be a growing company planning to increase productivity, sales, and revenues; reduce costs; and grow market share. or you may be a leading organization in your industry, field, region, or nation and want to strengthen your mission, reach, and effectiveness. We will custom-develop an executive education program to meet your business objectives.

Working with Georgetown’s McDonough School of Business to design your own program provides a range of benefits—distinguished faculty, flexible formats, and, best of all, course work that is crafted with your organization in mind.

tAILorED ProgrAMS DESIgnED CoLLABorAtIvELyOur program development team will partner with you to create a distinct curriculum based on your particular industry and professional development needs.

PrACtICAL LEArnIng WIth tAngIBLE rESULtSGeorgetown University faculty and guest lecturers from around the world will make a valuable return on investment in a custom program. We deliver a highly interactive learning environment, combining academic research with practical experience.

BUILD AnD MAIntAIn yoUr StrAtEgIC ADvAntAgEYour high-potential executives and managers represent a significant investment and a competitive edge. We will hone your executives’ business acumen, strategic thinking, and communication skills through practical exercises based on your specific goals.

fLExIBLE forMAtS thAt Work for yoUr ExECUtIvESWe will deliver options to make your curriculum as relevant and hands-on as possible. Programs can feature a combination of classroom time and off-site field visits to relevant businesses and organizations.

30%United States

70%International

InvESt in a curriculumDesigned Specifically for Your Team

the percentage of Executive Education clients who are located outside of

the United States

70

You know your organization and executives best. so in building your own custom program, we give you the freedom to create a curriculum that works for your team on every level.

frEEDoM to crEatEInside a Custom Program

Together with one of Georgetown’s distinguished faculty members, our director of program development will work with your organization to design the perfect program—one that advances your executive education and business goals.

CUStoM formats

As an experienced executive, you expect more than a lecture hall, so our custom curricula

combine a number of learning formats.

02Classroom Discussions

03Case Studies & role Playing

04teamwork & Problem

Solving05Simulations

06Idea Sharing

07focusedBrainstorming

08field Learning

09Site visits to Prominent Institutions

01Lectures

Whatever the format, our goal is a highly interactive learning environment that encourages individual preparation and participation.

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LEngthOne size does not fit all. Your customized curriculum can range from one day to one year or can be scheduled at different intervals.

LoCAtIonOur programs can take place at your facilities, at Georgetown University in Washington, D.C., or at any learning center around the world. Georgetown’s strength in global business means that curricula can be tailored to different regions, cultures, and countries.

ContEnt AnD fACULty

at the core of our custom programs is relevant, cutting-edge subject matter delivered by preeminent experts. Based on your needs, we will enlist an ideal combination of georgetown faculty, industry experts, government officials, and corporate leaders to deliver the program. past custom programs have covered a spectrum of topics, including:

Change management

Business strategy

global leadership

Business operations

Corporate responsibility

Stakeholder engagement

Project management

non-market strategies

Communicating effectively

financial management

Entrepreneurship

Innovation

your custom program’s content can be tailored to meet your specific goals. Consultation continues throughout the delivery of your curriculum and includes a debriefing assessment after the program’s completion.

“All participants said it was the best professional development course they had attended and would undoubtedly help them to better manage their radio stations and networks. The Georgetown program

also provided participants with a strong foundation upon which to develop their individual talent back in their own marketplaces.”

joAn WArnEr cEo, commercial radio australia ltd.

“Georgetown’s executive education faculty is outstanding. They provide practical solutions to the challenges faced by today’s senior executives. I benefited greatly from the focus on strategic thinking.”

SUZAnnE CLArk cEo, potomac research group

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CLIEnt:

rIo tIntojohAnnESBUrg, SoUth AfrICA

CLIEnt:

rIo tIntojohAnnESBUrg, SoUth AfrICA

With our Stakeholder Engagement Academy (SEA) for multinational mining and mineral company Rio Tinto, Georgetown McDonough Executive Education created the largest yet of our custom programs, with faculty members from nearly every continent. The final product: a four-day residential course in cities including Johannesburg, Perth, Paris, and Singapore. Courses will continue, roughly every month, for the next two years in locations including Mozambique and Mongolia. In addition to the face-to-face component, the SEA features an online offering and has the ability to create new material on an ongoing basis.

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gLoBAL footprintA Sample of Custom Program Deliveries Around the World

InDUStrIES SErvED

• Consumer goods and Services• financial Services• government• healthcare• Industrial goods and Services• Media• Mining• oil and gas• Support Services• technology

AfrICAExecutive trainers limitednigerian institute of management

ASIAcarlson Wagonlitchina construction Bankcritical national infrastructure

authority abu dhabi industrial and commercial

Bank of china lg KoreasK group

AUStrALIAcommercial radio of australiario tinto

EUroPEabengoaalcatel-lucentanheuser-Busch inBevarevaBayergucciprudentialrio tintotelefónica

CUStoM CLIEntSA few of the companies and organizations represented in our custom program deliveries.

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north AMErICAarincBaE systemsBank of americaEli lilly and companyfedExinter-american development Bank Kimberly-clarknational public radiopanasonic corporation

of north americarolls-royce north americau.s. agencies: chamber of commerce,

department of agriculture, department of defense, department of Homeland security, Export-import Bank, federal Bureau of investigations, internal revenue service, overseas private investment corporation, u.s. agency for international development, u.s. senate

upsWal-mart

SoUth AMErICAcadena comercial oxxo

s.a. de c.v. mexicoglobal competitiveness

leadership program in partnership with the latin american Board

government of argentina niiPacific Rubiales Energy

thE ChALLEngEAs a world leader in finding, mining, and processing the earth’s mineral resources, Rio Tinto was challenged with non-uniform systems and processes for stakeholder engagement throughout its international work sites. Rio Tinto released an RFP to find the right organization to tackle this growing challenge, and we responded with a plan to address the organization’s needs and accomplish the following goals:

thE ProgrAM Georgetown’s unique combination of business leadership with public policy and foreign policy expertise led Rio Tinto to join forces with the Executive Education team. The Rio Tinto Stakeholder Engagement Academy was a key part of our initiative to professionalize stakeholder engagement across Rio Tinto. The academy is a multifaceted training and development program designed to enhance behaviors, improve competencies, and innovate systems in stakeholder engagement. The academy comprises three components: residential courses; a Stakeholder Engagement Academy “portal”; and on-site business-specifc training modules. The residential courses run over four days. Program delivery locations include every major business hub for Rio Tinto, with modules in Africa, Asia, Australia, Canada, Europe, and the United States.

Strengthen the stakeholder engagement capability

Provide learning and development for managers

Present relevant learning material

Build future leaders across rio tinto

Building Custom Solutions▼

rIo tInto

thE IMPACt“ the fact that the course was custom designed for rio tinto helped make the material particularly relevant and useful. the professors were excellent, and their background and experience coupled with their academic knowledge made them truly great facilitators. the opportunity to meet colleagues from across rio tinto and learn from their experiences was just as valuable, and building a network of people with a diverse set of skills and experiences will be very helpful in the future. It was the best professional development course or class that I have taken to date in my career.”

CorEy MCLAChLAnsuperintendent, government and External relations diavik diamond mines inc. on the rio tinto stakeholder Engagement academy

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rIo tInto collEgE

Stakeholder Engagement Academy

Developing people for growth

03on-site training

01residentialPrograms

02online Portal for virtual Learning

ICBCthE ChALLEngE As one of the largest banks in the world, the Industrial and Commercial

Bank of China provides a wide range of financial products and services to more than four million corporate clients and 259 million individual customers through more than 16,200 outlets across China. But ICBC faced a challenge: How could it accelerate its international growth plans, including in the United States?

ICBC determined it had to make a significant investment in its future leaders—not just a three- or four-week introductory course, but an immersive program in which executives both study and experience global business. To help meet this need, ICBC sought out Georgetown’s team, citing our academic reputation and access to decision makers, as well as our global approach to business education.

thE ProgrAM When the program launched in 2011, 24 managers were selected for 10 months of immersive training on the Georgetown campus and across Washington, D.C. During the course of academic instruction, participants met between three and four days each week and for an additional day of site visits to organizations such as the American Bankers Association, the Federal Reserve, and NASDAQ HQ in New York City. The classes covered many of the core elements of an MBA program but were customized to the needs of ICBC. Following the academic instructional portion of the program, ICBC executives took part in four months of applied learning that blended short special-topic seminars, executive dialogues and panels, and work experience inside companies and organizations.

thE IMPACt ICBC’s participants gained unique understanding of and access to global financial institutions and decision makers. We aligned classroom instruction, site visits, and applied learning opportunities with the needs of the bank. Before the program’s inception, ICBC had negotiated a number of foreign acquisitions, which subsequently were approved by regulators. As a result of the georgetown-ICBC program, ICBC has a core group of managers prepared to lead the bank’s growth in the United States and other key international markets and manage the challenges of global business, regulatory structures, potential partnerships, and complex industry landscapes.

4 monthsApplied Learning Inside global Companies

6 monthsAcademic Instruction

MonthStwenty-four managers

participated in the 10-month

custom program

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nIILAtIn AMErICA

“ The Georgetown Executive Education Program helped me to sharpen my strategic problem-solving techniques and be even more aware of their international complexities and how my own paradigms, tendencies, and beliefs might accelerate or inhibit quality decisions.”

ALfonSo MArtInEZ Chief HR Officer, NII participant in the nii custom program and the Embracing change Executive Certificate Program

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individual executives and managers can sharpen skills, elevate performance, and deepen leadership acumen by enrolling in our three- to five-day Executive Education Certificate programs. Hosted on the georgetown university campus in Washington, d.c., these intensive programs will expand your knowledge in diverse areas such as change management, finance, leadership, human resources, strategy, sales, marketing, public policy, and global trends.

ShArPEnIng SkILL SEtS—In LESS thAn A WEEk You will attend classroom lectures, discuss key issues, tackle case studies, and focus on practical solutions alongside other executives and managers from a spectrum of organizations—commercial, government, and nonprofit—with representation from Washington, D.C., the United States, and around the world.

DynAMIC LEArnIng EnvIronMEntS AnD WorLD-CLASS fACULtyThere are few better places in the world to learn industry best practices and organizational excellence than Georgetown’s McDonough School of Business. The Washington, D.C., region is one of the fastest growing, most thriving, and eclectic economies in the world with a distinct international flavor. This advantage gives our programs a vibrant quality, enhanced by a diverse base of students, world-class faculty, and dynamic guest lecturers.

SPECIALIZED KnoWlEdgEAcademic Research Distilled for Real-World Application

Whether you are an individual searching for deeper knowledge or an organization seeking professional development experiences for your executives, our Executive Education Certificate Programs offer applied learning that will result in an immediate return on investment.

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structured to coordinate with your work/life schedule, our three- to five-day certificate courses cover a range of current business topics. recent courses have included:

Innovating Sales: strategic management and leadership development

International Business: strategies for Business-government relations

Leading Change in government

Demystifying finance: Balance sheet Basics for non-financial managers

Embracing Change: leading organizations in turbulent times

Brand Advantage: standout marketing in a saturated market

the global Business of Sports

Please visit georgetownmeansbusiness.com/openenroll for a current list of upcoming courses.

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Robert J. Bies, professor of management, teaches certificate courses in leadership at Georgetown university’s mcdonough school of Business. Bies’ research focuses on leadership, the delivery of bad news, organizational justice, and revenge and forgiveness in the workplace.

CErtIfICAtE programsA Gateway to Lifelong Learning

What do you teach in the Embracing Change course?Embracing Change: Leading Organizations in Turbulent Times is designed to help you answer the call of leadership in these demanding times of uncertainty and change. The program provides you with the tools and skills to help your teams and organization accept uncertainty as a given, embrace change as a constant, stay on course, and keep moving forward to achieve the organization’s mission.

Who can benefit from this course? Participants in the program come from different levels of management and from the private and public sectors. They arrive with a track record of success, but now they are facing new challenges of leading and motivating people in resource-constrained environments. They know they need new knowledge and additional tools to succeed in this new environment.

What new knowledge and practical skills do they leave with? This program is for participants who know that their organization needs to change—and that they need to change. The program provides new insights and strategies about how to keep your team—and yourself—engaged and energized. This program enhances skills in motivational speaking, engaging in difficult conversations, effectively delivering bad news, understanding and managing stakeholder relationships, and strategically building your trust and credibility as a leader.

how can a short course help executives face challenges when managing organizational shifts? This short program provides participants with skills and strategies to lead in demanding times, in context of the problems they currently are facing. Learning occurs in small group exercises along with coaching and feedback from the faculty.

Why take a certificate course at Georgetown University?In the words of President John F. Kennedy: “Leadership and learning are indispensable to each other.” This program gives you the opportunity to learn and reflect, focusing on the leadership challenges that you face. Not only will you learn from an excellent faculty, but you also will learn from the diverse group of participants in the program.

“ In the words of President John F. Kennedy: ‘Leadership and learning are indispensable to each other.’ This program gives you the opportunity to learn and reflect, focusing on the leadership challenges that you face.”

“sometimes you have to just get away from your industry, hear from peers in different industries, and learn from your professors. as pharmaceutical marketers, we are not just making prescribers

and consumers aware of treatment options but also supporting efforts to reduce the stigma of mental health disorders. sometimes we get away from the fundamentals of marketing, and this course helped me get back to that core that will lead to results and inevitably influence practices in the industry.”

PrIyA BrookEpharmaceutical marketing director

CLIEnt:

roLLS-royCE north AMErICALonDon

“ For more than a century, Rolls-Royce has worked to be ‘trusted to deliver excellence’ around the world. Today our commitment to this brand promise is even stronger. Delivering on this promise requires leadership, and this year Rolls-Royce North America chose Georgetown’s McDonough School of Business for our Leadership Residency Program. As a global company, we wanted a strong international perspective, cross-cultural awareness, and the very latest in leadership and management philosophy and practices. McDonough provided all this and more.”

jAMES gUyEttE president & cEo, rolls-royce north america inc.

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hIghLIghtSExecutive Education Custom Programs Earns International Recognition

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in 2013, the Financial Times ranked georgetown university mcdonough school of Business’ Executive Education non-degree programs for the first time. Based on a survey of 971 clients at 91 business schools, georgetown was listed as the no. 2 provider of u.s. executive education custom programs for international clients. the following are additional recognitions from the Financial Times ranking.

U.S. ProgrAM for IntErnAtIonAL CLIEntS Measured by the percentage of clients with headquarters outside the business school’s base country and region

U.S. ProgrAM for PArtnEr SChooLS for the quantity and quality of programs developed or taught in conjunction with other business schools

U.S. ProgrAM for ovErSEAS ProgrAM for the international reach of the school’s customized program teaching

U.S. ProgrAM for fACULty DIvErSIty According to nationality and gender

gLoBALLy for IntErnAtIonAL CLIEntS Measured by the percentage of clients with headquarters outside the business school’s base country and region

U.S. ProgrAM for fUtUrE USE Determined by the likelihood that clients would use the same school for future customized programs and whether they would use the school for the same program

U.S. ProgrAM for foLLoW-UP for the extent and effectiveness of follow-up offered after participants returned to their workplaces

U.S. ProgrAM for IntErnAtIonAL PArtICIPAntS Measured by the extent to which customized programs have participants from more than one country

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Clients

CLASSWORLD

msb.georgetown.edu/custom

georgetownmeansbusiness.com/openenroll

ContACt information

www.facebook.com/georgetownExecutiveEducation

@georgetown_Exec

gEorgEtoWn UnIvErSItyMCDonoUgh SChooL of BUSInESSRafik B. Hariri Building, Suite 47437th and O Streets, NWWashington, DC 20057+1.202.687.2704msbexeced@georgetown.edu

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EXECUTIVE EDUCATION

msb.georgetown.edu/custom

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